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The mobile security software market share is expected to increase by USD 2.75 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 9.68%.
This mobile security software market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mobile security software market segmentation by end-user (enterprises and individual users) and geography (North America, APAC, Europe, MEA, and South America). The mobile security software market report also offers information on several market vendors, including AO Kaspersky Lab, Avast Plc, Broadcom Inc., F-Secure Corp., International Business Machines Corp., Ivanti Inc., McAfee Corp., Panda Security SL, Samsung Electronics Co. Ltd., and Trend Micro Inc. among others.
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"North America, as countries in this region, such as the US and Canada, are among the most technologically advanced countries and are pioneers in the adoption of technologies"
The increasing incidence of cyberattacks is notably driving the mobile security software market growth, although factors such as availability of free mobile security software may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mobile security software industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Mobile Security Software Market Driver
One of the major factors contributing to the mobile security market growth is the increasing cases of business information thefts and insider fraud. Cyberattacks are becoming advanced and sophisticated, which are targeting people, networks, and devices. In the rapidly changing IT infrastructure, attackers are finding new ways of stealing valuable information and disrupting businesses and individuals by infiltrating into mobile devices and acquiring sensitive information. The increasing dependency on mobile applications for critical purposes such as transactions, purchases, and other related activities is leading to a rise in the number of data theft cases. Furthermore, with the emergence of social networking websites, it has become easy for attackers to extract information from vulnerable users. Such increasing cases of advanced and sophisticated thefts are forcing mobile users to adopt mobile security software.
Key Mobile Security Software Market Trend
Growing penetration of smartphones across the globe is the key trend driving the mobile security market growth. In 2020, the sales of smartphones witnessed strong growth, owing to the rising disposable incomes of consumers and increasing household spending power in emerging economies. In the same year, major smartphone manufacturers, such as Samsung Group, Apple Inc., and Huawei Technologies Co., Ltd., witnessed strong growth in the sales of smartphones. Therefore, an increase in the sales of smartphones around the world has provided high growth opportunities for vendors in the global mobile security software market.
Key Mobile Security Software Market Challenge
The availability of free mobile security software is posing a severe threat to the mobile security software market growth. Such software can be downloaded and run on all platforms and is becoming popular in developing economies such as India and China. Most major vendors, such as Avast Software SRO, Quick Heal Technologies Ltd., Bitdefender, and AO Kaspersky Lab, among others, provide free mobile security software. Vendors use this as a strategy to attract customers and encourage them to upgrade it to premium mobile security software that offers additional features. However, most individual smartphone users prefer using free mobile security software. Hence, the increasing adoption of free mobile security software is reducing the overall revenue generated in the mobile security software market.
This mobile security software market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
The global systems software market within the global IT software market. The super parent global IT software market covers companies engaged in developing and producing application and systems software. It also includes companies offering database management software. The global systems software market covers organizations that are engaged in developing application development and management software, cloud computing software, data center and hosting software, IT management software, mobility software, networking software, security software, and storage software. It excludes companies classified in the development and production of home entertainment software. Technavio calculates the global systems software market size based on the combined revenue generated by companies engaged in the provision of all types of systems software, including cloud-based software.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the mobile security software market encompasses successful business strategies deployed by the key vendors. The mobile security software market is fragmented and the vendors are deploying growth strategies such as distinguishing their products and service offerings through a clear and unique value proposition to compete in the market.
Product Insights and News
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The mobile security software market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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