Overview of the flipped classroom market in North America

Market research analysts at Technavio have predicted that the flipped classroom market in North America will grow steadily during the next four years and post an impressive CAGR of almost 35% by 2020. This market research analysis identifies the availability of student-centered learning model as one of the primary growth factors for the flipped classrooms market. Unlike other learning methods where videos and e-books are shared with students during classes, the flipped classroom model provides students with lecture videos prior to classes. It also offers students and teachers unlimited access to the video library enabling students to access lectures from anywhere, which will in turn, help them learn at their own pace. Furthermore, since students have unlimited access to the video library, they can replay videos several times and also make up for missed lectures, which helps in addressing the issue of student absenteeism.

According to this market research and analysis, the US will be the major revenue contributor to the flipped learning market throughout the next four years. The country’s education system is currently concentrating on enhancing the students’ learning experience and also on allowing teachers to explore teaching pedagogy. Complex syllabuses and limited teaching time induce instructors and administrators to identify effective teaching and delivery methods. Since flipped classrooms enable educational institutions to focus on enhancing student skills, there will be an exponential increase in its adoption in the coming years.

Competitive landscape and key vendors

Characterized by the presence of several small and regional players and a few well-established vendors, this market appears to be fragmented. The availability of a well-established IT infrastructure and education digitization will increase vendor competition, which in turn, will result in price wars among market players. Majority of the vendors in this region are mainly concentrated in the US and they offer various solutions that can be applied to different sectors such as education, corporate, and government. The rise in number of initiatives by the government to promote online learning, will further intensify the level of competition in the market.

The leading vendors in the market are -

• Cisco Systems
• Echo360
• Panopto
• Sonic Foundry

The other prominent vendors in the market are Accordent Technologies, Crestron Electronics, Dell, MediaCore, OpenEye, Qumu, Techsmith, Telestream, and VBrick.

Segmentation by end-user and analysis of the flipped classroom market in North America

• Higher education
• K-12

During 2015, the higher education segment was the major end-user of the flipped classroom market. Owing to the rise in usage of handheld mobile devices such as smartphones and tablets by students, the recent years have witnessed an increase in the adoption of mobile technology. This in turn, has resulted in a number of institutions adopting digital technology such as learning management systems (LMS), collaborative tools, and web-based learning platforms. The need to eliminate knowledge gaps and benefits such as the deployment of educational data mining tools and cloud-based solutions, will fuel the market segment’s growth in this region.

Segmentation by component and analysis of the flipped classroom market in North America

• Hardware
• Software

This market study estimates that the software component will account for the major market shares and dominate this industry throughout the forecast period. The increasing number of vendors who design and develop solutions by incorporating latest technologies such as cloud computing and also offer to customize solutions as per the regional requirements of customers, will drive the growth of the market segment.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the flipped classroom market in North America?
• What are the key market trends impacting the growth of the flipped classroom market in North America?
• What are the challenges to market growth?
• Who are the key vendors in the flipped classroom market in North America?
• What are the market opportunities and threats faced by the vendors in the flipped classroom market in North America?
• Trending factors influencing the market shares of North America.
• What are the key outcomes of the five forces analysis of the flipped classroom market in North America?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Flip Classroom Market 2016-2020
• Global Higher Education Active Learning Platform Market 2016-2020
• Technical and Vocational Education Market in North America 2016-2020