The online children's and maternity apparel market share in MENA is expected to increase by USD 886.26 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.55%.
This online children's and maternity apparel market in MENA research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online children's and maternity apparel market segmentation in MENA by price (mass category, mid-range category, premium category, and ultra-premium category), age group (toddlers, infants, rest of children, and maternity), geography (Saudi Arabia, UAE, Egypt, Iran, and Rest of MENA), and application (children apparel and maternity apparel). The online children's and maternity apparel market in MENA report also offers information on several market vendors, including BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc. among others.
What will the Online Children's and Maternity Apparel Market Size in MENA be During the Forecast Period?
Download the Free Report Sample to Unlock the Online Children's and Maternity Apparel Market Size in MENA for the Forecast Period and Other Important Statistics
Online Children's and Maternity Apparel Market in MENA: Key Drivers, Trends, and Challenges
The increasing product awareness is notably driving the online children's and maternity apparel market growth in MENA, although factors such as high overhead costs for online retailers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online children's and maternity apparel industry in MENA. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Children's and Maternity Apparel Market Driver in MENA
One of the key factors driving growth in the online children's and maternity apparel market in MENA is the increasing product awareness. Maternity wear constitutes an emerging segment in the apparel market. With the increase in product awareness among women, online retailers have begun selling maternity apparel. The awareness among women is created through television advertisements, digital and social media advertisements, and other sources of information. This has influenced the purchasing decisions of women. Companies also advertise with the help of maternity modeling to create a better connection with pregnant women. Many brands sell maternity wear through the online platform as the customers are well-versed with new technologies and digital platform usage. This drives the growth of online shopping among customers.
Key Online Children's and Maternity Apparel Market Trends in MENA
The increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing is an online children's and maternity apparel market trend in MENA that is expected to have a positive impact in the coming years. Customers are becoming more conscious regarding the material used in their clothes. Women are opting for eco-friendly maternity clothes that use organic materials, such as organic cotton and recycled polyamide. The increasing demand for eco-friendly maternity clothes is due to the increase in awareness among mothers, as they want to avoid unwanted chemical exposure. Manufacturers are now undertaking initiatives to make apparel with sustainable materials. Pregnant women pay more attention to the quality and comfort of their clothes. To avoid skin allergies, women choose clothes made of fabrics that are anti-allergic. Along with better quality and comfort of maternity clothes, women also demand fashionable clothing as they want to look stylish as per the latest fashion trends.
Key Online Children's and Maternity Apparel Market Challenge in MENA
The high overhead costs for online retailers will be a major challenge for the online children's and maternity apparel market in MENA during the forecast period. Online retailers face logistics management-related challenges such as lack of proper postal addresses and logistical complications such as delayed delivery of products and unorganized routing. Hence, online retailers face high overhead costs that lower their profit margins. The lack of quality delivery services also hampers the company's brand image among the customers, which results in lowering the customer base. International online retailers from the US and Europe also incur a large amount of loss owing to these problems. Online retailers recruit more field workers for effective delivery services, which results in additional labor cost, which is paid from their profits, thereby lowering their profit margins.
This online children's and maternity apparel market in MENA analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the online children's and maternity apparel market in MENA as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online children's and maternity apparel market in MENA during the forecast period.
Who are the Major Online Children's and Maternity Apparel Market Vendors in MENA?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- BABY SHOP LLC
- Carters Inc.
- Lebelik
- Mothercare Plc
- Mums and Bumps
- Next Plc
- Nike Inc.
- PUNTO FA SL
- Spring Maternity
- The Gap Inc.
This statistical study of the online children's and maternity apparel market in MENA encompasses successful business strategies deployed by the key vendors. The online children's and maternity apparel market in MENA is fragmented and the vendors are deploying growth strategies such as adopting omnichannel retailing to compete in the market.
Product Insights and News
- Alibaba Group Holding Ltd. - The company offers maternity wear such as plus-size dresses, skirts, casual dresses, training, and jogging wear.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online children's and maternity apparel market in MENA forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Online Children's and Maternity Apparel Market in MENA Value Chain Analysis
Our report provides extensive information on the value chain analysis for the online children's and maternity apparel market in MENA, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the internet and direct marketing retail market includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Outbound logistics
- Marketing and sales
- Service
- Support activities
- Innovation
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Online Children's and Maternity Apparel Market in MENA?
Saudi Arabia is the key market for online children's and maternity apparel in MENA. Saudi Arabia is a leading country in MENA, with its online retail market growing with changes in the lifestyle of people, an increase in smartphone penetration, and a rise in internet penetration. This will facilitate the online children's and maternity apparel market growth in Saudi Arabia over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the online children's and maternity apparel market in Saudi Arabia witnessed slow growth, owing to the outbreak of COVID-19. The outbreak led to the implementation of lockdowns, which hampered the manufacturing operations and the supply chain of children's and maternity apparel in the first half of 2020. However, by the end of 2020, the online children's and maternity apparel market in Saudi Arabia observed a high growth rate as most customers preferred online platforms for purchasing children's and maternity apparel to avoid visiting offline stores.
For more insights on the market share of various regions Request for a FREE sample now!
What are the Revenue-generating Price Segments in the Online Children's and Maternity Apparel Market in MENA?
To gain further insights on the market contribution of various segments Request for a FREE sample
The online children's and maternity apparel market share growth in MENA by the mass-category segment will be significant during the forecast period. The mass category is growing in the developing countries of MENA such as Egypt, Iran, and Algeria. Customers in such countries look for deals and special offers when purchasing apparel. The increase in internet penetration and the rise in the number of smartphone users have provided online retailers an opportunity to grow in the market.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online children's and maternity apparel market size in MENA and actionable market insights on post COVID-19 impact on each segment.
|
Online Children's and Maternity Apparel Market Scope in MENA |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
|
Forecast period |
2022-2026 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 5.55% |
|
Market growth 2022-2026 |
$ 886.26 million |
|
Market structure |
Fragmented |
|
YoY growth (%) |
4.19 |
|
Regional analysis |
MENA |
|
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Online Children's and Maternity Apparel Market in MENA Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive online children's and maternity apparel market growth in MENA during the next five years
- Precise estimation of the online children's and maternity apparel market size in MENA and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the online children's and maternity apparel industry in MENA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of online children's and maternity apparel market vendors in MENA
We can help! Our analysts can customize this report to meet your requirements. Get in touch