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The online children's and maternity apparel market share in MENA is expected to increase by USD 886.26 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.55%.
This online children's and maternity apparel market in MENA research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online children's and maternity apparel market segmentation in MENA by price (mass category, mid-range category, premium category, and ultra-premium category), age group (toddlers, infants, rest of children, and maternity), geography (Saudi Arabia, UAE, Egypt, Iran, and Rest of MENA), and application (children apparel and maternity apparel). The online children's and maternity apparel market in MENA report also offers information on several market vendors, including BABY SHOP LLC, Carters Inc., Lebelik, Mothercare Plc, Mums and Bumps, Next Plc, Nike Inc., PUNTO FA SL, Spring Maternity, and The Gap Inc. among others.
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The increasing product awareness is notably driving the online children's and maternity apparel market growth in MENA, although factors such as high overhead costs for online retailers may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online children's and maternity apparel industry in MENA. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Children's and Maternity Apparel Market Driver in MENA
One of the key factors driving growth in the online children's and maternity apparel market in MENA is the increasing product awareness. Maternity wear constitutes an emerging segment in the apparel market. With the increase in product awareness among women, online retailers have begun selling maternity apparel. The awareness among women is created through television advertisements, digital and social media advertisements, and other sources of information. This has influenced the purchasing decisions of women. Companies also advertise with the help of maternity modeling to create a better connection with pregnant women. Many brands sell maternity wear through the online platform as the customers are well-versed with new technologies and digital platform usage. This drives the growth of online shopping among customers.
Key Online Children's and Maternity Apparel Market Trends in MENA
The increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing is an online children's and maternity apparel market trend in MENA that is expected to have a positive impact in the coming years. Customers are becoming more conscious regarding the material used in their clothes. Women are opting for eco-friendly maternity clothes that use organic materials, such as organic cotton and recycled polyamide. The increasing demand for eco-friendly maternity clothes is due to the increase in awareness among mothers, as they want to avoid unwanted chemical exposure. Manufacturers are now undertaking initiatives to make apparel with sustainable materials. Pregnant women pay more attention to the quality and comfort of their clothes. To avoid skin allergies, women choose clothes made of fabrics that are anti-allergic. Along with better quality and comfort of maternity clothes, women also demand fashionable clothing as they want to look stylish as per the latest fashion trends.
Key Online Children's and Maternity Apparel Market Challenge in MENA
The high overhead costs for online retailers will be a major challenge for the online children's and maternity apparel market in MENA during the forecast period. Online retailers face logistics management-related challenges such as lack of proper postal addresses and logistical complications such as delayed delivery of products and unorganized routing. Hence, online retailers face high overhead costs that lower their profit margins. The lack of quality delivery services also hampers the company's brand image among the customers, which results in lowering the customer base. International online retailers from the US and Europe also incur a large amount of loss owing to these problems. Online retailers recruit more field workers for effective delivery services, which results in additional labor cost, which is paid from their profits, thereby lowering their profit margins.
This online children's and maternity apparel market in MENA analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the online children's and maternity apparel market in MENA as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online children's and maternity apparel market in MENA during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the online children's and maternity apparel market in MENA encompasses successful business strategies deployed by the key vendors. The online children's and maternity apparel market in MENA is fragmented and the vendors are deploying growth strategies such as adopting omnichannel retailing to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online children's and maternity apparel market in MENA forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the online children's and maternity apparel market in MENA, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the internet and direct marketing retail market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Saudi Arabia is the key market for online children's and maternity apparel in MENA. Saudi Arabia is a leading country in MENA, with its online retail market growing with changes in the lifestyle of people, an increase in smartphone penetration, and a rise in internet penetration. This will facilitate the online children's and maternity apparel market growth in Saudi Arabia over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the online children's and maternity apparel market in Saudi Arabia witnessed slow growth, owing to the outbreak of COVID-19. The outbreak led to the implementation of lockdowns, which hampered the manufacturing operations and the supply chain of children's and maternity apparel in the first half of 2020. However, by the end of 2020, the online children's and maternity apparel market in Saudi Arabia observed a high growth rate as most customers preferred online platforms for purchasing children's and maternity apparel to avoid visiting offline stores.
1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
2.2: Market Characteristics
Exhibit 02: Market Characteristics
2.2 Value chain analysis
Exhibit 03: Value Chain Analysis: Internet and direct marketing retail
2.2.1 Input
2.2.2 Inbound logistics
2.2.3 Operations
2.2.4 Outbound logistics
2.2.5 Marketing and sales
2.2.6 Service
2.2.7 Marketing and sales
2.2.7 Support activities
2.2.8 Innovation
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by Application
5.1 Market segments
The segments covered in this chapter are:
Exhibit 15: Application - Market share 2020-2025 (%)
5.2 Comparison by Application
Exhibit 16: Comparison by Application
5.3 Children apparel - Market size and forecast 2020-2025
Exhibit 17: Children apparel - Market size and forecast 2020-2025 ($ million)
5.3.1 Tops
5.3.2 Bottoms
5.3.3 Dresses
5.3.4 Others
Exhibit 18: Children apparel - Year-over-year growth 2020-2025 (%)
5.4 Maternity apparel - Market size and forecast 2020-2025
Exhibit 19: Maternity apparel - Market size and forecast 2020-2025 ($ million)
5.4.1 Tops
5.4.2 Bottoms
5.4.3 Innerwear and intimate wear
5.4.4 Dresses
5.4.5 Others
Exhibit 20: Maternity apparel - Year-over-year growth 2020-2025 (%)
5.5 Market opportunity by Application
Exhibit 21: Market opportunity by Application
6. Market Segmentation by Price
6.1 Market segments
The segments covered in this chapter are:
Exhibit 22: Price - Market share 2020-2025 (%)
6.2 Comparison by Price
Exhibit 23: Comparison by Price
6.3 Mass-category - Market size and forecast 2020-2025
Exhibit 24: Mass-category - Market size and forecast 2020-2025 ($ million)
Exhibit 25: Mass-category - Year-over-year growth 2020-2025 (%)
6.4 Mid-range category - Market size and forecast 2020-2025
Exhibit 26: Mid-range category - Market size and forecast 2020-2025 ($ million)
Exhibit 27: Mid-range category - Year-over-year growth 2020-2025 (%)
6.5 Premium category - Market size and forecast 2020-2025
Exhibit 28: Premium category - Market size and forecast 2020-2025 ($ million)
Exhibit 29: Premium category - Year-over-year growth 2020-2025 (%)
6.6 Ultra-premium category - Market size and forecast 2020-2025
Exhibit 30: Ultra-premium category - Market size and forecast 2020-2025 ($ million)
Exhibit 31: Ultra-premium category - Year-over-year growth 2020-2025 (%)
6.7 Market opportunity by Price
Exhibit 32: Market opportunity by Price
7. Market Segmentation by Age group
7.1 Market segments
The segments covered in this chapter are:
Exhibit 33: Age group - Market share 2020-2025 (%)
7.2 Comparison by Age group
Exhibit 34: Comparison by Age group
7.3 Toddlers - Market size and forecast 2020-2025
Exhibit 35: Toddlers - Market size and forecast 2020-2025 ($ million)
7.3.1 Toddler boys
7.3.2 Toddler girls
Exhibit 36: Toddlers - Year-over-year growth 2020-2025 (%)
7.4 Infants - Market size and forecast 2020-2025
Exhibit 37: Infants - Market size and forecast 2020-2025 ($ million)
7.4.1 Baby boy
7.4.2 Baby girl
Exhibit 38: Infants - Year-over-year growth 2020-2025 (%)
7.5 Rest of the children - Market size and forecast 2020-2025
Exhibit 39: Rest of the children- Market size and forecast 2020-2025 ($ million)
7.5.1 Boys
7.5.2 Girls
Exhibit 40: Rest of the children - Year-over-year growth 2020-2025 (%)
Exhibit 41: Maternity - Market size and forecast 2020-2025 ($ million)
Exhibit 42: Maternity - Year-over-year growth 2020-2025 (%)
Market opportunity by Age group
Exhibit 43: Market opportunity by Age group
8. Customer landscape
8.1 Customer landscape
Exhibit 44: Customer landscape
9. Geographic Landscape
9.1 Geographic segmentation
Exhibit 45: Market share by geography 2020-2025 (%)
9.2 Geographic comparison
Exhibit 46: Geographic comparison
9.3 Saudi Arabia - Market size and forecast 2020-2025
Exhibit 47: Saudi Arabia - Market size and forecast 2020-2025 ($ million)
Exhibit 48: Saudi Arabia - Year-over-year growth 2020-2025 (%)
9.4 Egypt (Arab Republic of Egypt) - Market size and forecast 2020-2025
Exhibit 49: Egypt (Arab Republic of Egypt) - Market size and forecast 2020-2025 ($ million)
Exhibit 50: Egypt (Arab Republic of Egypt) - Year-over-year growth 2020-2025 (%)
9.5 UAE - Market size and forecast 2020-2025
Exhibit 51: UAE - Market size and forecast 2020-2025 ($ million)
Exhibit 52: UAE - Year-over-year growth 2020-2025 (%)
9.6 Iran (Islamic Republic of Iran) - Market size and forecast 2020-2025
Exhibit 53: Iran (Islamic Republic of Iran) - Market size and forecast 2020-2025 ($ million)
Exhibit 54: Iran (Islamic Republic of Iran) - Year-over-year growth 2020-2025 (%)
9.7 Rest of MEA - Market size and forecast 2020-2025
Exhibit 55: Rest of MEA - Market size and forecast 2020-2025 ($ million)
9.7.1 Algeria
9.7.2 Israel
Exhibit 56: Rest of MEA - Year-over-year growth 2020-2025 (%)
9.8 Market opportunity by geography
Exhibit 57: Market opportunity by geography ($ million)
10. Drivers, Challenges, and Trends
10.1 Market drivers
10.1.1 Increasing product awareness
10.1.2 Rise in growth opportunities in developing markets
10.1.3 Growth of e-commerce industry
10.2 Market challenges
10.2.1 High overhead costs for online retailers
10.2.2 Lack of advertising, marketing, and promotional campaigns
10.2.3 Order or size mismatch, poor customer care service, and return policy
Exhibit 58: Impact of drivers and challenges
10.3 Market trends
10.3.1 Increasing demand for eco-friendly, high-quality, comfortable, and stylish maternity clothing
10.3.2 Availability of top brands online and preference for omnichannel retail
10.3.3 Product differentiation and personalization
9. Vendor Landscape
10.1 Competitive scenario
10.2 Vendor landscape
Exhibit 40: Vendor Landscape
10.3 Landscape disruption
Exhibit 41: Landscape disruption
10.4 Industry risks
Exhibit 42: Industry risks
11. Vendor Analysis
11.1 Vendors covered
Exhibit 43: Vendors covered
10.2 Market positioning of vendors
Exhibit 63: Market positioning of vendors
12.3 Alibaba Group Holding Ltd.
Exhibit 64: Alibaba Group Holding Ltd. - Overview
Exhibit 65: Alibaba Group Holding Ltd. - Business segments
Exhibit 66: Alibaba Group Holding Ltd. – Key news
Exhibit 67: Alibaba Group Holding Ltd. - Key offerings
Exhibit 68: Alibaba Group Holding Ltd. - Segment focus
12.4 Amazon.com Inc.
Exhibit 69: Amazon.com Inc. - Overview
Exhibit 70: Amazon.com Inc. - Business segments
Exhibit 71: Amazon.com Inc. – Key news
Exhibit 72: Amazon.com Inc. - Key offerings
Exhibit 73: Amazon.com Inc. - Segment focus
12.5 Carters Inc.
Exhibit 74: Carters Inc. - Overview
Exhibit 75: Carters Inc. - Business segments
Exhibit 76: Carters Inc. - Key offerings
Exhibit 77: Carters Inc. - Segment focus
12.6 eBay Inc.
Exhibit 78: eBay Inc. - Overview
Exhibit 79: eBay Inc. - Business segments
Exhibit 80: eBay Inc.– Key news
Exhibit 81: eBay Inc.- Key offerings
Exhibit 82: eBay Inc. - Segment focus
12.7 Jumia Technologies AG
Exhibit 83: Jumia Technologies AG - Overview
Exhibit 84: Jumia Technologies AG - Product and service
Exhibit 85: Jumia Technologies AG – Key news
Exhibit 86: Jumia Technologies AG - Key offerings
12.8 Namshi General Trading LLC
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