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The online higher education market share in the US is expected to increase by USD 33.35 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 19.82%.
This online higher education market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online higher education market in the US segmentation by subjects (commerce and management, STEM, Arts, and others) and courses (non-degree courses and degree courses). The online higher education market in the US report also offers information on several market vendors, including American Public Education Inc., Adtalem Global Education Inc., Apollo Education Group Inc., Graham Holdings Co., Grand Canyon Education Inc., ITT Educational Services Inc., LINCOLN EDUCATIONAL SERVICES Corp., Perdoceo Education Corp., Strategic Education Inc., and Zovio Inc. among others.
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The collaborations between enterprises and educational institutions is notably driving the online higher education market growth in the US, although factors such as designing e-learning courses may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online higher education industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Higher Education Market Driver in the US
The collaborations between enterprises and educational institutions is one of the key drivers supporting the online higher education market growth in the US. Although such collaborations can take numerous forms, the most common are training, partnerships, or R&D partnerships. For instance, IBM-Charlotte was designed by the University of North Carolina-Charlotte (UNC-Charlotte) and IBM with the aim of enhancing the university's technical vitality, expanding its local personnel resource bank, and ultimately offering IBM's technical communicators a way of earning degrees in their field of work. For UNC-Charlotte, the relationship with IBM gave its developing Technical Communication program community support and visibility and simultaneously provided faculty with research opportunities and practical experience at the workplace. Such collaborations are driving the growth of the online higher education market in the US during the forecast period.
Key Online Higher Education Market Trend in the US
Increased use of wearable gadgets is another factor supporting the online higher education market growth in the US. Technologies such as augmented reality (AR) are also changing the learning experience of participants. 3D simulations and scenarios that are developed using wearable technology devices give users a chance to learn in different learning environments. Moreover, the theoretical explanation of various concepts and step-by-step training on operations in an organization, followed by familiarizing students with on-the-floor working environments, are time-consuming. Therefore, wearable technology devices can help universities or educational institutions to engage with students directly on the floor. This reduces the duration and makes students more comfortable with online learning. Thus, the affordable prices of wearable gadgets will foster their greater adoption, in turn fostering the growth of the online higher education market in the US
Key Online Higher Education Market Challenge in the US
Designing e-learning courses is one of the factors hindering the online higher education market growth in the US. A significant amount of time, money, and resources are needed for developing the content for online courses. On average, moderately interactive online content takes about 90-240 hours to develop and costs developers approximately $10,000 per produced hour for moderate-level content. Similarly, the cost keeps rising as the complexity of the content increases. The major factors impacting the cost incurred on creating online education content are the resources needed, the state of the source content, the elements embedded in the online content, and the interactivity and instructional complexities involved. Therefore, this is a challenging factor for the growth of the online higher education market in the US.
This online higher education market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the online higher education market in the US as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online higher education market in the US during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the online higher education market in the US encompasses successful business strategies deployed by the key vendors. The online higher education market in the US is fragmented and the vendors are deploying growth strategies such as extensive product development and enhancing their courses by adding programs related to business, science, arts, as well as mobile learning and microlearning modules to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online higher education market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the online higher education market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the education services market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
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The online higher education market share growth in the US by the commerce management segment will be significant during the forecast period. Commerce and management studies has a significant role in the US economy. Through online learning US organizations has witnessed an increase in income of about 42%. Commerce and business management online courses are designed to help students achieve business language proficiency which is combined by adding business analytics and financial accounting courses. Moreover, the number of students participating in these online courses doubled from 2019. Therefore, the increasing number of participants is driving the segment growth.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online higher education market size in the US and actionable market insights on post COVID-19 impact on each segment.
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Online Higher Education Market Scope in the US |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 19.82% |
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Market growth 2022-2026 |
$ 33.35 billion |
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Market structure |
Fragmented |
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Key consumer countries |
US and Rest of North America |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
American Public Education Inc., Adtalem Global Education Inc., Apollo Education Group Inc., Graham Holdings Co., Grand Canyon Education Inc., ITT Educational Services Inc., LINCOLN EDUCATIONAL SERVICES Corp., Perdoceo Education Corp., Strategic Education Inc., and Zovio Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 6
*Exhibit 04: Key Finding 7
***2. Market Landscape
**2.1 Market ecosystem
*2.1.1 Parent Market
*Exhibit 05 Parent market
*Exhibit 06: Market characteristics
**2.2 Value Chain Analysis
*Exhibit 07: Value Chain Analysis: Education services
*2.2.1 Inputs
*2.2.2 Support activities
*2.2.3 Innovations
***3. Market Sizing
**3.1 Market definition
*Exhibit 08: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 09: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1Estimating growth rates for emerging and high-growth markets
*3.4.2Estimating growth rates for mature markets
*Exhibit 10: Global - Market size and forecast 2021 - 2026($ million)
*Exhibit 11: Global market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 12: Five forces analysis 2021 - 2026
**4.2 Bargaining power of buyers
*Exhibit 13: Bargaining power of the buyer
**4.3 Bargaining power of suppliers
*Exhibit 14: Bargaining power of the supplier
**4.4 Threat of new entrants
*Exhibit 15: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 16: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 17: Threat of rivalry
**4.7 Market condition
*Exhibit 18: Market condition - Five forces 2021
***5. Market Segmentation by Subject
**5.1 Market segments
*Exhibit 19: Subject- Market share 2021 - 2026 (%)
**5.2 Comparison by Subject
*Exhibit 20: Comparison by Subject
**5.3 Commerce and management - Market size and forecast 2021-2026
*Exhibit 21: Commerce and management - Market size and forecast 2021-2026 ($ million)
*Exhibit 22: Commerce and management - Year-over-year growth 2021-2026 (%)
**5.4 STEM - Market size and forecast 2021-2026
*Exhibit 23: STEM - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: STEM - Year-over-year growth 2021-2026 (%)
**5.5 Arts - Market size and forecast 2021-2026
*Exhibit 25: Arts - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Arts - Year-over-year growth 2021-2026 (%)
**5.6 Others - Market size and forecast 2020-2025
*Exhibit 27: Others - Market size and forecast 2020-2025 ($ million)
*Exhibit 28: Others - Year-over-year growth 2020-2025 (%)
**5.7 Market opportunity by Subject
*Exhibit 29: Market opportunity by Subject
***6 Market Segmentation by Courses
**6.1 Market segments
*Exhibit 30: Courses Market share 2021-2026 (%)
**6.2 Comparison by Courses
*Exhibit 31: Comparison by Courses
**6.3 Non-degree courses - Market size and forecast 2021-2026
*Exhibit 32: Non-degree courses - Market size and forecast 2021-2026 ($ million)
*Exhibit 33: Non-degree courses- Year-over-year growth 2021-2026 (%)
**6.4 Degree courses - Market size and forecast 2021-2026
*Exhibit 34: Degree courses - Market size and forecast 2021-2026 ($ thousand)
*Exhibit 35: Degree courses - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by Courses
*Exhibit 36: Market opportunity by Courses
***7. Customer landscape
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
**7.1 Overview
*Exhibit 37: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Collaborations between enterprises and educational institutions
*8.1.2 Increasing penetration of smartphones and tablets
*8.1.3 Rising adoption of cloud computing
**8.2 Market challenges
*8.2.1 Designing e-learning courses
*8.2.2 Data security and privacy issues
*8.2.3 Lack of technological literacy
*Exhibit 38: Impact of drivers and challenges
**8.3 Market trends
*8.3.1Increased use of wearable gadgets
*8.3.2 Adoption of cloud-based technologies
*8.3.3 Awareness of nanodegrees or micro-credentials
***9. Vendor Landscape
**9.1 Overview
*Exhibit 39: Vendor landscape
**9.2 Landscape disruption
*Exhibit 40: Landscape disruption
*Exhibit 41: Industry Risk
**9.3 Competitive Landscape
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 42: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 43: ?Market positioning of vendors?
**10.3 American Public Education Inc.
*Exhibit 44: American Public Education Inc. - Overview
*Exhibit 45: American Public Education Inc. - Business segments
*Exhibit 46: American Public Education Inc. - News
*Exhibit 47: American Public Education Inc. - Key offerings
*Exhibit 48: American Public Education Inc. - Segment focus
**10.4 Adtalem Global Education Inc.
*Exhibit 49: Adtalem Global Education Inc. - Overview
*Exhibit 50: Adtalem Global Education Inc. - Business segments
*Exhibit 51: Adtalem Global Education Inc. - News
*Exhibit 52: Adtalem Global Education Inc. - Key offerings
*Exhibit 53: Adtalem Global Education Inc. - Segment focus
**10.5 Apollo Education Group Inc.
*Exhibit 54: Apollo Education Group Inc. - Overview
*Exhibit 55: Apollo Education Group Inc. - Product and service
*Exhibit 56: Apollo Education Group Inc. - Key offerings
**10.6 Graham Holdings Co.
*Exhibit 57: Graham Holdings Co. - Overview
*Exhibit 58: Graham Holdings Co. - Business segments
*Exhibit 59: Graham Holdings Co. - News
*Exhibit 60: Graham Holdings Co. - Key offerings
*Exhibit 61: Graham Holdings Co. - Segment focus
**10.7 Grand Canyon Education Inc.
*Exhibit 62: Grand Canyon Education Inc. - Overview
*Exhibit 63: Grand Canyon Education Inc. - Product and service
*Exhibit 64: Grand Canyon Education Inc. - Key offerings
**10.8 ITT Educational Services Inc.
*Exhibit 65: ITT Educational Services Inc. - Overview
*Exhibit 66: ITT Educational Services Inc. - Product and service
*Exhibit 67: ITT Educational Services Inc. - Key offerings
**10.9 LINCOLN EDUCATIONAL SERVICES Corp.
*Exhibit 68: LINCOLN EDUCATIONAL SERVICES Corp. - Overview
*Exhibit 69: LINCOLN EDUCATIONAL SERVICES Corp. - Business segments
*Exhibit 70: LINCOLN EDUCATIONAL SERVICES Corp. - Key offerings
*Exhibit 71: LINCOLN EDUCATIONAL SERVICES Corp. - Segment focus
**10.10 Perdoceo Education Corp.
*Exhibit 72: Perdoceo Education Corp. - Overview
*Exhibit 73: Perdoceo Education Corp. - Business segments
*Exhibit 74: Perdoceo Education Corp. - Key offerings
*Exhibit 75: Perdoceo Education Corp. - Segment focus
**10.11 Strategic Education Inc.
*Exhibit 76: Strategic Education Inc. - Overview
*Exhibit 77: Strategic Education Inc. - Business segments
*Exhibit 78: Strategic Education Inc. - News
*Exhibit 79: Strategic Education Inc. - Key offerings
*Exhibit 80: Strategic Education Inc. - Segment focus
**10.12 Zovio Inc.
*Exhibit 81: Zovio Inc. - Overview
*Exhibit 82: Zovio Inc. - Business segments
*Exhibit 83: Zovio Inc. - News
*Exhibit 84: Zovio Inc. - Key offerings
*Exhibit 85: Zovio Inc. - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 ????Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 86: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 87: ?Research Methodology
*Exhibit 88: ??Validation techniques employed for market sizing?
*Exhibit 89: ??Information sources
**11.4 List of abbreviations
*Exhibit 90: List of abbreviations
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