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The online language learning market size is estimated to grow by USD 42.10 billion, at a CAGR of 19.73% between 2023 and 2028. The growth of the market is driven by several key factors. Firstly, the cost benefits and flexibility offered by online language learning platforms are attracting a wide range of learners. Additionally, there's a growing emphasis on language learning within the corporate sector, as companies recognize the importance of linguistic proficiency for global communication and business expansion. Furthermore, the increasing enrollment of foreign students in educational institutions worldwide is fueling demand for language learning resources. These trends collectively contribute to the expansion and diversification of the market, catering to the diverse needs and preferences of learners across different demographics and industries.
The market share growth by the courses segment will be significant during the forecast period. Courses are central to a language program, as it includes the overall curriculum/content designed to learn a language. As per the scope of the report, courses include digital content and courseware that aids in learning. These courses are often more affordable than traditional classroom-based language programs.
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The courses segment was the largest and was valued at USD 6.60 billion in 2018. The courses segment will be primarily driven by the rapid growth of self-paced-learning in the education market. The individual end-user segment comprising students and business professionals is the key user segment of the self-paced learning methodology. The necessity of learning a foreign language is increasing with the growing number of international businesses and an increasing number of international students. Overall, the courses segment of the global market is expected to witness an accelerating year-over-year growth rate during the forecast period.
APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
Another region offering significant opportunities to companies is North America. North America is among the top three largest markets and is anticipated to grow at a significant growth rate during the forecast period owing to technological advancements. The US and Canada are the major countries for online-learning in the region. The promotion of foreign language in the US has been low in the past.
Moreover, in the US, many schools made it mandatory to learn a foreign language, which is driving the growth of the market in the region. In addition, the top five foreign languages in the region are Spanish, French, American sign language, German, and Italian. The adoption of AI and gamification in learning are expected to boost the regional growth of the market trends during the forecast period.
In the rapidly evolving landscape of education, the market is experiencing exponential growth, driven by various factors. Language experts are leveraging digital technology to create innovative e-learning platforms with flexible pricing structures, making language learning accessible to learners worldwide. The widespread availability of Internet access has further fueled this growth, enabling learners to engage with multimedia resources, including interactive exercises and movies, tailored to their individual needs. Virtual classrooms offer immersive learning experiences, facilitated by language learning tools that promote active participation and engagement. As demand continues to soar, the market is poised for continuous expansion, providing learners with convenient and effective ways to acquire new language skills in an increasingly interconnected world.
Online language learning programs offer significant cost advantages over traditional offline methods. Expenses related to physical facilities like classrooms and equipment are nonexistent on online platforms. The essential prerequisites for this include access to the required software and hardware for course completion. Additionally, with widespread digital access globally, these apps and software are readily available. These platforms offer numerous benefits, such as easy registration, flexible scheduling, personalized learning materials, interactive features like live chats and forums, instant feedback, and self-paced learning.
Consequently, online language learning surpasses offline methods due to its cost-effectiveness and comprehensive advantages. It's the fastest-growing segment in the language-learning market, driven by its affordability and benefits. The low implementation cost, combined with technological advancements, facilitates the growth of online language learning. This trend is further fueled by the increasing smartphone user base and the demand for multilingual skills in multinational companies, emphasizing the importance of cross-border communication and cross-cultural understanding.
Mobile learning and gamification in language learning is an emerging trend shaping the market. Mobile learning, also called M-learning and gamification, are the two key trends in the market. Major players in the market, such as Duolingo, are already engaged in M-learning. It is expected that more companies will adopt M-learning in their offerings. Benefits such as the presence of a user-friendly interface and greater penetration and accessibility will induce more companies to offer M-learning during the forecast period. The rapid growth of the global smartphone market has made it easy for linguistic companies to easily reach end-users without mediators. This makes it convenient for users to access M-learning courses.
Similarly, the incorporation of gamification will boost the engagement levels of the learner. Gamification has also proved to be one of the most efficient methods of learning a language. In addition, the app allows learners to work on tasks that help them to read, write, and speak a foreign language. Thus, such factors are driving the growth of the education market during the forecast period.
Lack of social interaction and community building is a significant challenge that affects the market. The lack of social interaction and community building in online-learning can cause serious problems for the sector, such as reduced levels of motivation and engagement, which may further lead to decreased retention rates and learning outcomes. Owing to the social nature of language-learning, opportunities for speaking practice with others and participation in group activities are frequently beneficial for students. Learners may have more opportunities to interact with peers and teachers in person and build lasting relationships that aid in their academic development. For learner engagement and motivation, community building is essential.
However, in-person learning environments frequently give students a chance to take part in extracurricular activities that support community building and improve the process, such as cultural events, language exchange programs, and other activities. Owing to the availability of effective levels of social interactions, students and consumers who choose offline learning may present a challenge to the market during the forecast period.
The market growth analysis report includes the adoption lifecycle of the market research and growth, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market trends and analysis. Furthermore, the market analysis and report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is undergoing a transformative evolution, shaped by diverse learning styles and preferences across individual and institutional learners worldwide. With the proliferation of Internet penetration and product innovations in the e-learning market, including mobile internet and wearable gadgets, learners now have access to a plethora of resources on social networking platforms and voice recognition technologies. From computer video cameras to AI algorithms, these tools personalize teachings and cater to age groups seeking proficiency in languages like Chinese, Arabic, Korean, and others. Technological improvements, including big data and machine learning, enable adaptive content delivery and learner progress tracking.
Additionally, the advent of wearable technology like HoloLens and smart glasses further enhances personalization and cultural adaptation, driving the democratization of education and fostering lifelong learning for individuals at beginner, intermediate, and advanced levels through synchronous and asynchronous blended learning approaches. Artificial intelligence (AI) is revolutionizing the education sector by enabling personalized and adaptive learning experiences. With a growing emphasis on global communication, the demand for multilingual workforce training is escalating. Furthermore, the integration of wearable technologies enhances accessibility and convenience, allowing learners to engage with language lessons anytime, anywhere.
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Market Scope |
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Report Coverage |
Details |
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Page number |
167 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 19.73% |
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Market Growth 2024-2028 |
USD 42.10 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
19.18 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 43% |
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Key countries |
US, China, India, UK, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Babbel GmbH, Berlitz Corp., Cengage LearningInc., Chegg Inc., Duolingo Inc., Educational Testing Service, edX LLC, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., iTutorGroup Inc., IXL LearningInc., McGraw Hill LLC, Sanako Oy, Think and Learn Pvt. Ltd., uFaber Edutech Pvt. Ltd., University of Oxford, Voxy Inc., and New Oriental Education and Technology Group Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Language
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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