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The online retail market share in the US is expected to increase to USD 460.13 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 11.64%.
The report extensively covers online retail market in the US segmentation by the following:
The US online retail market report offers information on several market vendors, including Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. among others.
This online retail market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches.
Download the Free Report Sample to Unlock the Online Retail Market Size in the US for the Forecast Period and Other Important Statistics
The growing seasonal and holiday sales is notably driving the online retail market growth in the US, although factors such as transportation and logistics may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online retail industry in the US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key US Online Retail Market Driver
The growing seasonal and holiday sales is one of the key drivers supporting the US online retail market growth. For instance, from November 1 to December 24, e-commerce sales in the US increased by 11% in 2021, when compared to a massive 47.2% growth in the holiday season of 2020. E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Consumers in the US spent $204.5 billion online in November and December 2021, up 8.6% over the same period in 2020. Such exciting sales and offers are driving the market growth.
Key US Online Retail Market Trend
Omni-channel retailing is one of the key US online retail market trends fueling the market growth. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases. According to Best Buy, 40% of its online shoppers prefer picking up their purchases from physical stores. Best Buy also challenges online and discount retailers with its match-to-price strategy, claiming to offer gadgets at or below the price offered by competitors. Such strategies are expected to boost market growth during the forecast period.
Key US Online Retail Market Challenge
Transportation and logistics are some of the factors hindering the US online retail market growth. Product procurement or sourcing, shipment of ordered items, and delivery to customers are the three major processes where the intervention of transportation and logistics come into the picture. All these processes require a high investment of both time and money, which challenges the efficiency and effectiveness of retailers and their costing strategies. The higher cost incurred from transportation and logistics reduces the margin of retailers, and most of the time, retailers are unable to break even. Between rising fuel prices, driver shortages, as well as a governmental and societal push for increased digitization and sustainability, transport and logistics will continue to be under a lot of pressure. Such factors will negatively impact the market growth during the forecast period.
This online retail market in the US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the online retail market in the US encompasses successful business strategies deployed by the key vendors. The online retail market in the US is fragmented and the vendors are deploying growth strategies such as sales, discounts, bundle discount offers, and others to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online retail market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
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The online retail market share growth in the US by the apparel, footwear, and accessories segment will be significant during the forecast period. The availability of simple and secure online payment options, the ability to track shipments, 24/7 customer service, and low prices have all contributed to the increased demand for online shopping in this segment. Apparel, footwear, and accessories have gained a lot of popularity on the internet since they are relatively low-ticket items with a low perceived risk of product delivery and returns. Growing population and rising disposable personal income are two significant drivers driving the segment growth in the online retail market in the US.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online retail market size in the US and actionable market insights on post COVID-19 impact on each segment.
Technavio categorizes the online retail market in the US as a part of the global internet and direct marketing retail market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online retail market in the US during the forecast period.
Our report provides extensive information on the value chain analysis for the online retail market in the US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the internet and direct marketing retail market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
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Online Retail Market Scope in the US |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.64% |
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Market growth 2022-2026 |
$ 460.13 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
10.97 |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Amazon.com Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 5
*Exhibit 04: Key Finding 6
*Exhibit 05: Key Finding 7
***2. Market Landscape
**2.1 Market ecosystem
*2.1.1 Parent Market
*Exhibit 06 Parent market
*Exhibit 07: Market characteristics
**2.2 Value Chain Analysis
*Exhibit 08: Value chain analysis : Internet and Direct Marketing Retail Market
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
*2.2.6 Service
*2.2.7 Support activities
*2.2.8 Innovation
***3. Market Sizing
**3.1 Market definition
*Exhibit 09: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 10: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 11: US - Market size and forecast 2021 - 2026 ($ billion)
*Exhibit 12: US market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 13: Five forces analysis 2021 - 2026
**4.2 Bargaining power of buyers
*Exhibit 14: Bargaining power of the buyer
**4.3 Bargaining power of suppliers
*Exhibit 15: Bargaining power of the supplier
**4.4 Threat of new entrants
*Exhibit 16: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 17: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 18: Threat of rivalry
**4.7 Market condition
*Exhibit 19: Market condition - Five forces 2021
***5. Market Segmentation by Product
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 20: Product - Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 21: Comparison by Product
**5.3 Apparel, footwear, and accessories - Market size and forecast 2021-2026
*Exhibit 22: Apparel, footwear, and accessories - Market size and forecast 2021-2026 ($ billion)
*Exhibit 23: Apparel, footwear, and accessories - Year-over-year growth 2021-2026 (%)
**5.4 Consumer electronics and electricals - Market size and forecast 2021-2026
*Exhibit 24: Consumer electronics and electricals - Market size and forecast 2021-2026 ($ billion)
*Exhibit 25: Consumer electronics and electricals - Year-over-year growth 2021-2026 (%)
**5.5 Food and grocery - Market size and forecast 2021-2026
*Exhibit 26: Food and grocery - Market size and forecast 2021-2026 ($ billion)
*Exhibit 27: Food and grocery - Year-over-year growth 2021-2026 (%)
**5.6 Home furniture and furnishing - Market size and forecast 2021-2026
*Exhibit 28: Home furniture and furnishing - Market size and forecast 2021-2026 ($ billion)
*Exhibit 29: Home furniture and furnishing - Year-over-year growth 2021-2026 (%)
**5.7 Others - Market size and forecast 2021-2026
*Exhibit 30: Others - Market size and forecast 2021-2026 ($ million)
*Exhibit 31: Others - Year-over-year growth 2021-2026 (%)
**5.8 Market opportunity by Product
*Exhibit 32: Market opportunity by Product
***6 Market Segmentation by Device
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 33: Device - Market share 2021-2026 (%)
**6.2 Comparison by Device
*Exhibit 34: Comparison by Device
**6.3 Smartphones and tablets - Market size and forecast 2021-2026
*Exhibit 35: Smartphones and tablets - Market size and forecast 2021-2026 ($ billion)
*Exhibit 36: Smartphones and tablets - Year-over-year growth 2021-2026 (%)
**6.4 PCs - Market size and forecast 2021-2026
*Exhibit 37: PCs - Market size and forecast 2021-2026 ($ billion)
*Exhibit 38: PCs - Year-over-year growth 2021-2026 (%)
**6.5 Market opportunity by Device
*Exhibit 39: Market opportunity by Device
***7. Customer landscape
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
**7.1 Overview
*Exhibit 40: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Growing seasonal and holiday sales
*8.1.2 High penetration of Internet and smartphones and rising online spending
*8.1.3 Increase in time poverty and easy payment options
**8.2 Market challenges
*8.2.1 Transportation and logistics
*8.2.2 Poor technology integration, especially with online specialty retailers operating at small scales
*8.2.3 High preference for shopping most product categories in physical stores
*Exhibit 41: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Omni-channel retailing
*8.3.2 Social media marketing
*8.3.3 Rising popularity of digital payment services
***9. Vendor Landscape
**9.1 Overview
*Exhibit 42: Vendor landscape
**9.2 Landscape disruption
*Exhibit 43: Landscape disruption
*Exhibit 44: Industry Risk
**9.3 Competitive scenario
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 45: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 46: ?Market positioning of vendors?
*10.3 Amazon.com Inc.
*Exhibit 47: Amazon.com Inc. - Overview
*Exhibit 48: Amazon.com Inc. - Business segments
*Exhibit 49: Amazon.com Inc. - Key news
*Exhibit 50: Amazon.com Inc. - Key offerings
*Exhibit 51: Amazon.com Inc. - Segment focus
*Exhibit 51: Amazon.com Inc. - Segment focus
*Exhibit 52: Apple Inc. - Overview
*Exhibit 53: Apple Inc. - Business segments
*Exhibit 54: Apple Inc. - Key news
*Exhibit 55: Apple Inc. - Key offerings
*Exhibit 56: Apple Inc. - Segment focus
**10.4 Best Buy Co. Inc.
*Exhibit 57: Best Buy Co. Inc. - Overview
*Exhibit 58: Best Buy Co. Inc. - Business segments
*Exhibit 59: Best Buy Co. Inc. - Key offerings
*Exhibit 60: Best Buy Co. Inc. - Segment focus
**10.5 Costco Wholesale Corp.
*Exhibit 61: Costco Wholesale Corp. - Overview
*Exhibit 62: Costco Wholesale Corp. - Business segments
*Exhibit 63: Costco Wholesale Corp. - Key offerings
*Exhibit 64: Costco Wholesale Corp. - Segment focus
*10.6 eBay Inc.
*Exhibit 65: eBay Inc. - Overview
*Exhibit 66: eBay Inc. - Product and service
*Exhibit 67: eBay Inc. - Key offerings
*10.7 Kroger Co.
*Exhibit 68: Kroger Co. - Overview
*Exhibit 69: Kroger Co. - Product and service
*Exhibit 70: Kroger Co. - Key offerings
**10.8 Target Corp.
*Exhibit 71: Target Corp. - Overview
*Exhibit 72: Target Corp. - Product and service
*Exhibit 73: Target Corp. - Key news
*Exhibit 74: Target Corp. - Key offerings
**10.9 The Home Depot Inc.
*Exhibit 75: The Home Depot Inc. - Overview
*Exhibit 76: The Home Depot Inc. - Product and service
*Exhibit 77: The Home Depot Inc. - Key news
*Exhibit 78: The Home Depot Inc. - Key offerings
**10.10 Walmart Inc.
*Exhibit 79: Walmart Inc. - Overview
*Exhibit 80: Walmart Inc. - Business segments
*Exhibit 81: Walmart Inc. - Key offerings
*Exhibit 82: Walmart Inc. - Segment focus
**10.11 Wayfair Inc.
*Exhibit 83: Wayfair Inc. - Overview
*Exhibit 84: Wayfair Inc. - Business segments
*Exhibit 85: Wayfair Inc. - Key news
*Exhibit 86: Wayfair Inc. - Key offerings
*Exhibit 87: Wayfair Inc. - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 Market definition
*11.1.2 Objectives
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 88: Currency conversion rates for US$
**11.3 Research methodology
*Exhibit 89: Research Methodology
*Exhibit 90: Validation techniques employed for market sizing
*Exhibit 91: ??Information sources
**11.4 List of abbreviations
*Exhibit 92: List of abbreviations
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