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The organic whey protein market share is expected to increase by USD 292.37 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.3%.
This organic whey protein market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers organic whey protein market segmentation by application (nutraceutical and food and beverages) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The organic whey protein market report also offers information on several market vendors, including Arla Foods amba, Bio Synergy Ltd., ConnOils LLC, DMK Deutsches Milchkontor GmbH, Glanbia plc, Hilmar Cheese Co. Inc., Leprino Foods Co., Milk Specialties Global, Mopro Nutrition LLC, Natural Force Benefit Co., Nestle SA, NOW Health Group Inc., Organic Valley, Pro Amino International Inc., Puori ApS, The Carrington Tea Company LLC, The Organic Protein Co., Vital Proteins LLC, and Wheyd Ltd. among others.
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The increasing product launches is notably driving the organic whey protein market growth, although factors such as growing popularity of vegan protein powders may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the organic whey protein industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Organic Whey Protein Market Driver
One of the key factors driving the global organic whey protein industry growth is the increasing product launches. For instance, in October 2021, Arla Foods Ingredients launched a new protein category called Lacprodan BLG-100 is a pure BLG ingredient with a unique nutritional profile. Produced using a patented new separation technology, it contains 45% more leucine - the main muscle-building amino acid - than commercially available whey protein isolates. Similarly, in October 2021, Keventers partnered with Myprotein to create a unique Whey Protein in Keventers Coffee Flavor. The drinks are designed for the everyday milkshake-lovers who love to be fit without the rigors of the gym, the collaboration brings the tastiest, safest, and healthiest whey protein flavor to add to your daily milkshake/smoothie drink, an official statement highlighted. Such factors are expected to drive market growth in the forecast period.
Key Organic Whey Protein Market Trend
Increasing use of e-commerce channels for sales is one of the key organic whey protein market trends that is expected to impact the industry positively in the forecast period. The growing penetration of the Internet, especially in developing countries such as India, the Middle East, and Africa, have opened new avenues for vendors to market and sell their products. All the major vendors such as Organic Valley, NOW Foods, Milk Specialties, Garden of Life have their own respective online portals for the sale of their products, apart from listing their products on e-commerce platforms such as iHerb, Amazon. Moreover, online channels use web analytics to understand consumer preferences to generate repeat sales. This understanding of customer tastes and preferences is expected to increase sales, which will help the market grow during the forecast years.
Key Organic Whey Protein Market Challenge
One of the key challenges to the global organic whey protein industry growth is the growing popularity of vegan protein powders. The rise in the vegan population and health awareness have spurred the demand for plant protein and vegan protein powders such as pea protein and hemp protein. For example, the global pea protein market was experiencing a growth of 46.87% in 2020. Plant and vegan proteins are the substitutes of organic whey proteins, the growing demand for which is expected to increase the market competition. The use of plant proteins in nutraceuticals is decreasing the market share of organic whey protein, thereby decreasing its market growth. Thus, the increasing popularity of these substitutes is expected to limit the growth of the market in focus during the forecast period.
This organic whey protein market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global organic whey protein market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the organic whey protein market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the organic whey protein market encompasses successful business strategies deployed by the key vendors. The organic whey protein market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The organic whey protein market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the organic whey protein market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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