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The over the top market size is forecasted to grow by USD 630.5 billion at a CAGR of 27.77% between 2023 and 2028. The market is undergoing substantial growth due to several influential factors. The trend toward cloud and online streaming services has led consumers to prefer convenient and accessible content consumption. Moreover, the renewal of shows across various online streaming platforms expands content availability and attracts a wider audience. Additionally, the increasing adoption of targeted advertisement-based streaming apps and pay TV ensures personalized content delivery, further fueling market expansion.
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Content Type
7 Market Segmentation by Device
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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