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The packaged fruit snacks market size is forecast to increase by USD 3.86 billion at a CAGR of 9.45% between 2023 and 2028. The growth of the market depends on several factors, including changing food consumption patterns, high demand for low-calorie snacks, and growing product availability through retail chains. The market growth is being driven by the high demand for low-calorie snacks, but there are factors that could impede the market growth such as the increase in demand for fresh fruits. This report also includes an in-depth analysis of drivers, trends, and challenges.
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The market encompasses a wide range of fiber-rich food products, including fiber-enriched fruit snacks and plant-based options. These snacks are not only delicious, available in both sweet and savory varieties, but also offer essential vitamins and minerals, such as Vitamin A, Potassium, Magnesium, and others. Functional foods, like fruit snacks, play a significant role in the health-conscious snack market, addressing the growing demand for healthy product alternatives. Organic and plant-based fruit snacks, fortified with proteins and micronutrients, cater to various consumer preferences. The market extends to convenience stores, online retailers, and beverage and dairy aisles. Consumption of these snacks contributes to maintaining cardiovascular health and managing weight diseases, including obesity. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The high demand for low-calorie snacks is notably driving market growth. The market for fiber-rich and nutrient-dense fruit snacks is experiencing significant growth due to the increasing consumer preference for healthier food options. With a focus on vitamins and minerals, functional foods, and plant-based proteins, the snack market is witnessing a shift towards fiber-rich and naturally sourced products. This trend is particularly prominent among those seeking to manage their weight, improve digestive health, and mitigate cardiovascular illnesses, including obesity. Fruit snacks, available in various forms such as fruit juice, pineapple chunks, fruit concentrates, popsicles, fruit sandwiches, drinkable jellies, smoothies, and fruit dips, cater to this demand.
These products offer the convenience of a snack while delivering essential nutrients and health benefits. Some fruit snacks are even organic, free from artificial flavors, and sweetened naturally, further appealing to health-conscious consumers. Key players in the market include General Mills, Nourish Snacks, and Nutty Goodness, among others. These companies offer a wide range of fruit snacks, including sweet and savory options, beverages, and dairy alternatives. Online retailers have also emerged as significant channels for the sale of fruit snacks, providing consumers with easy access to a diverse selection of products. In conclusion, the fruit snacks market is poised for continued growth as consumers increasingly seek out convenient, nutrient-dense, and plant-based snack options to support their overall health and wellness. Therefore, the growing focus on healthy snacking and weight management will have a positive impact on the growth of the global market during the forecast period.
The growth of online retailing is an emerging trend in the market. The market has experienced significant growth due to the increasing demand for fiber-rich food products and vitamins and minerals. According to industry reports, this sector of the snack market is thriving as consumers seek out healthy and functional food options. Organic and plant-based fruit snacks, rich in proteins, are particularly popular for those focused on weight management and maintaining digestive health. Fruit snacks come in various forms, including fruit juice, pineapple fruit concentrate, water, and popsicles. Natural flavors derived from fruits are increasingly preferred over artificial alternatives. Innovative product offerings include fruit sandwiches, drinkable jellies, smoothies, and fruit chunks. Dips and jelly strips are also gaining traction, as are flavored gummies.
The market caters to a wide demographic, with offerings ranging from sweet to savory. Beverages and dairy products are common complements to fruit snacks. Major players in the market include General Mills, Nourish Snacks, and Nutty Goodness. These companies have capitalized on the health benefits of fruit snacks, positioning them as a convenient and tasty solution for addressing cardiovascular illnesses, obesity, and other health concerns. Online retailers have played a significant role in the growth of the fruit snacks market, making these products easily accessible to consumers. The convenience of purchasing fruit snacks online, along with the variety and competitive pricing, has contributed to the sector's expansion. Overall, the fruit snacks market is expected to continue its growth trajectory, driven by consumers' increasing focus on health and wellness. Hence, such factors are expected to boost the growth of the global market during the forecast period.
The rise in demand for fresh fruits is a major challenge impeding market growth. The market faces significant competition from fiber-rich, nutrient-dense fresh fruits. Consumers are increasingly opting for whole foods, which are not thermally processed or frozen, and contain no preservatives. These fresh foods offer numerous health benefits, including increased energy levels, reduced signs of aging, and aiding in weight management. Fruit snacks, while convenient, often contain added sugars, artificial flavors, and minimal nutritional value. However, the snack market continues to grow, with a shift towards functional foods, including organic, plant-based, and high-protein options. Fruit snacks can still contribute to a balanced diet when made with natural flavors, real fruit juice or concentrate, and minimal added sugars.
Products like pineapple popsicles, fruit sandwiches, drinkable jellies, and smoothies can offer consumers the desired sweetness and nutritional value. Brands like General Mills, Nourish Snacks, and Nutty Goodness are innovating to meet consumer demands for fiber-rich, vitamin and mineral-packed, and protein-enhanced fruit snacks. Despite the challenges, the fruit snacks market remains a significant player in the snack industry, catering to both sweet and savory preferences, and is available through various channels, including convenience stores, online retailers, and dairy outlets. Furthermore, the promotion of the benefits of fresh fruit and vegetable consumption by several leading organizations like the World Health Organization (WHO) will also have a positive impact on the demand for fresh food, which will impede the growth of the market during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The market encompasses a wide range of fiber-rich food products, including fruit snacks, fruit juice, pineapple chunks, fruit concentrates, popsicles, fruit sandwiches, drinkable jellies, smoothies, and various forms of fruit chunks, dips, jelly strips, and flavored gummies. These snacks are renowned for their health benefits, providing essential vitamins and minerals, as well as contributing to weight management, digestive health, and cardiovascular illness prevention.
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The offline segment was valued at USD 4.14 billion in 2018. Fruit snacks have gained significant traction in the snack market due to their functional food properties, with consumers increasingly opting for organic, plant-based, and protein-rich options. The market caters to both sweet and savory preferences, offering a diverse selection of beverages, dairy products, and convenience store offerings from leading brands such as General Mills, Nourish Snacks, and Nutty Goodness. Online retailers have emerged as a significant distribution channel for these fiber-rich, nutrient-dense snacks, making them easily accessible to consumers seeking convenient, healthy alternatives to traditional snack options. The market continues to evolve, with innovations in natural flavors and the reduction of artificial additives, further enhancing the appeal of packaged fruit snacks for health-conscious consumers. Therefore, such factors are expected to drive the growth of this segment during the forecast period.
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APAC is estimated to contribute 40% to the growth of the global market research and growth during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
The Packaged Fruit Snacks Market in North America is experiencing continuous expansion, with key players such as Paradise Fruits, Peeled Snacks, Tropical Foods, and WhiteWave Foods spearheading this growth. This market segment caters primarily to consumers aged between 19 and 35 years, with millennials emerging as a significant consumer base due to their substantial purchasing power. Fiber-enriched fruit snacks, rich in essential nutrients like Potassium, Magnesium, and Vitamin A, are increasingly popular among health-conscious consumers. These snacks offer numerous health benefits, including reduced risk of cardiovascular diseases, high blood pressure, weight diseases, obesity, and diabetes. Brands like Peaceful Fruits and Woodstock Farms are capitalizing on this trend by providing a wide range of fiber-rich, nutrient-dense fruit snacks to cater to evolving consumer preferences.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, which forecasts to enhance their presence in the market report.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Customer Landscape
The market research and growth report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
US - Packaged Rice Snacks Market - US - Packaged Rice Snacks Market by Distribution Channel, Product and Type - Forecast and Analysis
Healthy Snack Market - Healthy Snack Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast
Packaged Dehydrated Food Market - Packaged Dehydrated Food Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, UK, Germany - Size and Forecast
The market is a significant sector in the global food industry, showcasing consistent growth. Fruit snacks, made from various types of fruits, are processed and packaged to extend their shelf life and convenience for consumers. These snacks are popular due to their health benefits, as they are often fortified with essential vitamins and minerals. Production of packaged fruit snacks involves several processes, such as cleaning, sorting, slicing, drying, and packaging. Marketers focus on innovation, using natural flavors and minimal processing to cater to health-conscious consumers. The market is diverse, with a range of products, including dried fruits, fruit leathers, fruit gums, and fruit juices in various forms. Distribution channels include supermarkets, convenience stores, online retailers, and specialty stores. Consumers prefer these snacks due to their portability, long shelf life, and convenience. The market is driven by factors such as increasing health awareness, changing consumer preferences, and growing demand for convenient food options. Marketers employ various strategies to cater to evolving market trends, such as product innovation, strategic partnerships, and targeted marketing. The market is expected to continue its growth trajectory, driven by these factors and the increasing popularity of packaged fruit snacks as a healthy and convenient food option.
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Market Scope |
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Report Coverage |
Details |
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Page number |
178 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.45% |
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Market growth 2024-2028 |
USD 3.86 billion |
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Market structure |
USD Fragmented |
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YoY growth 2023-2024(%) |
8.42 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Chaucer Foods Ltd., Crispy Green Inc., Danone SA, Del Monte Foods Inc., Ferrero International S.A., Ganong Bros, General Mills Inc., Jain Irrigation Systems Ltd., Kellogg Co., Mount Franklin Foods LLC, Nims Fruit Crisps Ltd., Peaceful Fruits, PepsiCo Inc., PIM Brands Inc., SunOpta Inc., SweetLife AG, The Kraft Heinz Co., Tong Garden Co. Ltd., Tree Top Inc., and YumEarth |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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