Enjoy complimentary customisation on priority with our Enterprise License!
The packaged kale chips market size is forecast to increase by USD 529.3 million, at a CAGR of 22.86% between 2023 and 2028. The market is experiencing significant growth due to several key trends. The expansion of the organized retail sector is creating new opportunities for packaged food manufacturers, including those producing kale chips. Additionally, the increasing preference for convenient and healthy snacking options, especially among millennials, is driving the demand for packaged kale chips. Another trend influencing the market is the growing prominence of online shopping, which allows consumers to purchase kale chips from anywhere at any time. However, the distribution challenges in the market remain a significant hurdle. Ensuring the freshness and crispiness of kale chips during transportation and storage is a major concern for manufacturers and retailers alike.
Despite these challenges, the market is expected to grow steadily due to the increasing consumer awareness about health and wellness, and the convenience offered by packaged kale chips.
The market is witnessing significant growth due to the increasing consumer awareness of nutrient-dense food options. Kale chips, made from the kale plant, are rich in antioxidants, vitamins A, C, and K, lutein, zeaxanthin, sulforaphane, magnesium, calcium, potassium, protein, and fiber. These micronutrients contribute to the prevention and management of various noncommunicable diseases, including obesity, cancer, heart disease, and diabetes. Kale chips are often made with the addition of ingredients like cashews, sunflower seeds, tahini, and prebiotic carbohydrates, adding to their nutritional value. The gluten-free and organic nature of these snacks further appeals to health-conscious consumers. With the rising trend of healthy snacking options, packaged kale chips have gained popularity in health food stores and supermarkets.
The market is expected to continue growing as consumers seek convenient and nutritious snacks to support their overall health and wellness.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The chips or crisps segment is estimated to witness significant growth during the forecast period. Packaged Kale Chips have gained significant popularity in the market as a healthy snacking option due to their rich nutritional profile. These vegetable chips are packed with essential antioxidants, vitamins, and minerals such as Lutein and Zeaxanthin, which contribute to eye health, and Sulforaphane, known for its cancer-prevention properties. Kale chips are also an excellent source of Magnesium, Calcium, Potassium, Protein, and Fiber, making them an ideal choice for those following a whole-food-based diet or a Paleo-friendly tag. With an ultra-low-calorie count, these chips help in weight loss and contribute to maintaining healthy cholesterol levels and cardiovascular health. Made from dehydrated kale leaves, they come in various flavors, including those made with cashews, sunflower seeds, tahini, and seasonings like cayenne pepper and sea salt.
These nutrient-dense food products are readily available in hypermarkets, convenience stores, specialty stores, health food stores, and online stores.
Get a glance at the market share of various segments Request Free Sample
The chips or crisps segment was valued at USD 117.20 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions Request Free Sample
Packaged kale chips have gained significant popularity in recent years due to their delicious taste and numerous health benefits. These crispy snacks are often seasoned with Ranch dressing or paired with hummus, providing a savory experience for consumers. Kale, the primary ingredient, is rich in Vitamin K, Vitamin A, Iron, and Prebiotic carbohydrates, making it an excellent choice for maintaining optimal health. The consumption of kale chips can contribute to the prevention and management of various non-communicable diseases such as obesity, cancer, heart disease, and diabetes. These chips are raw, gluten-free, organic, vegan, and free from allergic reactions, making them suitable for a wide range of consumers.
Food preservation techniques, such as dehydration, ensure that the nutritional value and freshness of the kale are maintained. Kale chips can be enjoyed as a standalone snack, added to salads, used as a crunchy topping for cereals and baked goods, or blended into smoothies. They are also an ideal snack for hikers and tourists on-the-go. Packaged kale chips can be found in various markets and supermarkets, providing convenience and ease for consumers. They can be used as a replacement for potato chips or other dehydrated chips, offering a healthier alternative to traditional snack options. Overall, packaged kale chips offer a delicious and nutritious snacking experience that caters to diverse dietary needs and preferences.
Our packaged kale chips market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth in organized retail sector is the key driver of the market. Packaged kale chips, a popular healthy snacking option, are gaining traction in the food industry due to their nutrient-dense properties and convenient packaging. These vegetable chips are rich in antioxidants, vitamins A, C, and K, lutein, zeaxanthin, and sulforaphane. Magnesium, calcium, potassium, protein, and fiber are also abundant in these chips, making them an ideal choice for weight loss, eye health, and cancer prevention. Gluten-free and plant-based, packaged kale chips are ultra-low in calories, making them a suitable alternative to traditional high-calorie, high-fat snacks. They are available at various retail outlets, including hypermarkets, convenience stores, specialty stores, and online stores.
Brands such as Tesco Plc (Tesco), Target Brands Inc. (Target), and ALDI Inc. (ALDI) offer a wide range of packaged kale chips, catering to the growing demand for nutrient-dense, mineral-rich, and protein-packed snacks. Seasoned with various flavors like cayenne pepper and sea salt or coated with cashews, sunflower seeds, or tahini, packaged kale chips are a delicious and healthy addition to a Paleo-friendly tag or whole-food-based diet. These dehydrated leaf crisps and extruded chips are also popular among health-conscious consumers seeking cholesterol level management and cardiovascular health benefits. Health food stores and online platforms are other significant distribution channels for packaged kale chips, providing consumers with easy access to these nutritious snacks.
The growing prominence of online shopping is the upcoming trend in the market. The market has witnessed substantial growth in recent years, with the online distribution channel playing a pivotal role in its expansion. Consumers can now easily access a variety of packaged kale chips brands through e-commerce platforms, enabling global and regional purchases. The increasing number of e-commerce vendors worldwide is driven by the widespread use of smartphones, facilitating online shopping. Major online retailers such as Amazon and eBay offer packaged kale chips, catering to the growing demand for this nutritious snack. As consumers shift towards healthier options, the market is expected to thrive during the forecast period. These chips are rich in antioxidants, vitamins A, C, and K, lutein, zeaxanthin, sulforaphane, magnesium, calcium, potassium, protein, fiber, and are low in calories, making them an ideal choice for weight loss and eye health.
Additionally, they are gluten-free, plant-based, and offer various flavors, including those made with cashews, sunflower seeds, tahini, and seasonings like cayenne pepper and sea salt. The market aligns with the trend of whole-food-based diets, providing essential minerals and nutrients, and contributing to cancer prevention, heart health, and cholesterol management. Health food stores and specialty stores are other significant sales channels for packaged kale chips, catering to consumers seeking nutrient-dense food options.
The distribution issues in packaged kale chips market is a key challenge affecting the market growth. Packaged kale chips have gained significant popularity in recent years as a nutritious and delicious snacking option. These vegetable chips are rich in essential nutrients such as antioxidants, vitamins A, C, and K, lutein, zeaxanthin, sulforaphane, magnesium, calcium, potassium, protein, fiber, and various minerals. Kale chips are an excellent choice for those following a weight loss regime, a healthy eye diet for eye health, or a cancer prevention plan. They are gluten-free, plant-based, and have an ultra-low-calorie count, making them an ideal snack for those conscious of their cholesterol levels and cardiovascular health. Retail stores, including hypermarkets, convenience stores, specialty stores, and online platforms, are crucial distribution channels for packaged kale chips.
However, manufacturers face challenges in meeting retailers' demands for competitive pricing and margins, frequent and smaller product deliveries, innovative merchandising units, and maintaining high order fulfillment rates to avoid inventory gaps and declining revenues. Kale chips are made from dehydrated kale leaves that can be seasoned with various ingredients such as cashews, sunflower seeds, tahini, and seasonings like cayenne pepper and sea salt. These nutrient-dense food products cater to the growing trend of healthy snacking options and whole-food-based diets. With their numerous health benefits and delicious taste, packaged kale chips continue to be a preferred choice for consumers seeking convenient and nutritious snacking alternatives.
The packaged kale chips market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Kaleidoscope Foods: The company offers packaged kale chips such as Lemon Ginger Miso Vegan Kale Chips, Heirloom Basil Pesto Vegan Kale Chips, and Vegan Kale Chips Mixed Flavor Case.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing consumer preference for healthy snacking options. These chips, made from dehydrated kale leaves, are rich in antioxidants, vitamins A, C, and K, lutein, zeaxanthin, and minerals such as magnesium, calcium, potassium, and protein. They are also high in fiber and low in calories, making them an ideal choice for weight loss and cardiovascular health. Kale chips are also known for their cancer prevention properties, eye health benefits, and paleo-friendly tag. They are available in various flavors, including those made with cashews, sunflower seeds, tahini, and seasonings like cayenne pepper and sea salt.
These chips can be found in various retail channels, including hypermarkets, convenience stores, specialty stores, and online stores. The market for packaged kale chips is expected to grow further due to their association with a whole-food-based diet and the trend towards gluten-free and plant-based food products.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
152 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 22.86% |
|
Market growth 2024-2028 |
USD 529.3 million |
|
Market structure |
Concentrated |
|
YoY growth 2023-2024(%) |
18.29 |
|
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
|
Performing market contribution |
North America at 34% |
|
Key countries |
US, UK, Canada, Germany, and France |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
BRADS PLANT BASED LLC, DJ and A PTY Ltd., Kaleidoscope Foods, Koninklijke Ahold Delhaize NV, NATRULY, Rhythm Superfoods LLC, Simply 7 Snacks LLC, Smart Organic AD, and The Kale Factory |
|
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
|
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
