China Packaged Rice Snacks Market Size 2024-2028 

The China packaged rice snacks market size is forecast to increase by USD 502.19 billion at a CAGR of 4.36% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing popularity of convenience stores and online retail platforms. Consumers are increasingly opting for crispy rice snacks as a quick and convenient option for satisfying their hunger between meals. The snack industry is witnessing a shift towards healthier alternatives, with an emphasis on nutritional benefits. This trend is particularly evident among health-conscious consumers, who are seeking out snacks that offer protein and other essential nutrients. Heat and pressure cooking methods are being used to create innovative rice snack products, offering unique textures and flavors. The snack industry is also responding to changing lifestyle patterns and diet preferences, with an increasing number of consumers seeking out organic and gluten-free options. In addition, the availability of substitute products, such as protein powder and other nutritional supplements, is challenging the packaged rice snacks market, as consumers look for more comprehensive solutions to meet their nutritional needs. Overall, the market is expected to continue growing, driven by these trends and challenges.

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The packaged rice snacks market in China is witnessing significant growth due to increasing consumer health awareness and the preference for nutritious food products. With hectic lifestyles and work cultures becoming the norm, rice-based snacks have gained popularity as they offer a quick and convenient solution for those on-the-go. These snacks, made from high-quality rice grains, are available in various forms such as crispy rice and chivda. Rice snacks cater to diverse consumer segments, including babies and toddlers, who require nourishment for their growth. These snacks are also preferred by adults due to their health benefits, such as being low in sugar and sodium.

The snack industry in China is capitalizing on this trend by offering a wide range of rice-based snacks that cater to different consumer preferences. Urbanization and the fast-paced lifestyle have led to an increased demand for healthy snacks. Rice snacks, with their nutritional benefits, are a popular choice among health-conscious consumers. The production process of rice snacks involves heating and pressing the rice grains, resulting in a crispy texture and enhanced flavor. Despite the availability of fast food, consumers are increasingly opting for rice snacks due to their health benefits and convenience.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Product
  • Rice cakes
  • Rice crackers cookies and biscuits
  • Rice crisps
• Type
  • Conventional
  • Organic

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters primarily to the nourishment needs of toddlers and the wider populace, especially those leading fast-paced urban lifestyles. With a growing emphasis on healthy snacking, the demand for packaged rice snacks has been on the rise. These snacks offer numerous health benefits, including high fiber content, which aids in inflammation reduction and digestive health, and contributes positively to metabolism. In rice-eating nations, the demand for rice-based snacks that cater to customer preferences for low sugar and low sodium options is growing, as consumers seek high-quality, gluten-free products made with top-notch ingredients that support their physical health and help manage blood sugar levels in today's fast-paced lifestyle. Retailers' inventory management and goods transportation capabilities are crucial factors in the organized retail sector, enabling efficient distribution and availability of these packaged rice snacks.

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The offline segment accounted for USD 1.61 billion in 2018 and showed a gradual increase during the forecast period.

Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The increasing prominence of private-label brands is the key driver of the market. The market has witnessed notable growth due to increasing consumer health awareness and the preference for nutritious food products. With hectic lifestyles and work cultures becoming the norm, there is a rising demand for convenient, low sugar, and low sodium snack options. Rice-based snacks, made from high-quality ingredients, fit perfectly into this category. Retailers in China, including Alibaba.Com, have recognized this trend and have started selling various types of packaged rice snacks under their private-label brands to cater to this demand. The private-label product segment has experienced substantial growth in the last decade, contributing to the expansion of the market.

These snacks, which include organic packaged rice snacks, are not only popular among adults but also among babies as a healthy breakfast alternative.

Market Trends

Growing demand for organic packaged rice snacks is the upcoming trend in the market. Packaged rice snacks have gained significant popularity in China's market due to increasing consumer health awareness and the demand for nutritious food products. Rice-based snacks, including organic packaged rice snacks, cater to this trend as they are perceived as healthier alternatives to traditional snacks. With hectic lifestyles and work cultures becoming the norm, customers are seeking convenient and low-calorie snack options. High-quality rice grains, free of synthetic additives, are used to produce rice snacks that are low in sugar and sodium. Regulatory bodies, such as the Standardization Administration of China (SAC), ensure the production and distribution of these snacks adhere to strict organic standards.

Organic packaged rice snacks, made with organic rice and other ingredients, are preferred by consumers due to their perceived health benefits and lack of synthetic additives. These snacks are suitable for various consumer segments, including babies, making them a versatile and popular choice in China's food market.

Market Challenge

Availability of substitute products for packaged rice snacks is a key challenge affecting the market growth. In China, the market for packaged rice snacks faces competition from various substitutes, including snacks made of wheat, oats, barley, dry fruits, and rye. Consumers are increasingly seeking nutritious food products, leading to a growing preference for rice-based snacks with high-quality ingredients, low sugar, and low sodium content. However, the trend towards healthier options extends beyond rice snacks, with snacks made from wheat, oats, and dry fruits gaining popularity. These substitutes offer several health benefits, making it an attractive alternative for health-conscious consumers. The moderate switching cost for these substitutes, coupled with the expanding product offerings in terms of flavoring and value-added ingredients, is further fueling demand.

companies in the market are responding by launching new product varieties to cater to evolving consumer preferences, driven by hectic lifestyles and work cultures.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

DeZhou Harvest Foods Co. Ltd. - The company offers various types of packaged rice snacks such as HQM 43 B4.NG, HROUND3 B4.B.BEAN.SA.O, and others. 

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Hunter Foods LLC
• Jiangsu Daysun Foods Co. Ltd.
• KAMEDA SEIKA CO. LTD.
• Kellogg Co.
• Mondelez International Inc.
• Natch products and services pvt ltd
• PepsiCo Inc.
• SanoRice Holding BV

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The market is witnessing significant growth due to the rising consumer demand for nutritious food products. With increasing consumer health awareness, there is a growing preference for rice-based snacks as they are considered a healthier alternative to traditional snacks. The fast-paced lifestyle and hectic work cultures in urban areas have led to an increase in demand for convenient and high-quality rice snacks. Rice snacks are rich in fiber, which helps in digestion and provides energy and fiber. They also offer various health benefits such as improving metabolism, reducing inflammation, and aiding in the management of health problems like diabetes, high blood pressure, and celiac disorders.

The snacks are also gluten-free and can act as mood stabilizers, contributing to both physical and mental health. The market for rice snacks includes a wide range of products such as rice grains, rice cakes, rice crisps, rice crackers, and rice snacks in various flavors like original and chocolate. These snacks are available in convenience stores, online retail stores, and supermarkets. The snack industry is shifting towards offering premium rice snacks made from top-notch ingredients and with low sugar and low sodium content. The changing lifestyle and diet pattern of the younger generation, who are health-conscious consumers, is driving the growth of the market. The coronavirus pandemic has further accelerated the trend towards healthy snacking as people look for balanced food options to boost their immunity and maintain optimal health.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across China
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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