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The real time bidding market size is forecast to increase by USD 15.6 billion at a CAGR of 21.8% between 2023 and 2028. Real-time bidding (RTB) is a dynamic online bidding process that enables advertisers to purchase ad inventory in real time through an auction. This market is witnessing significant growth due to the digital transformation and increasing participation of overseas buyers in e-commerce. However, the possibility of fraud in RTB is a major challenge. Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) play crucial roles in this process, facilitating programmatic buying through the exchange of cookie data. Mobile games are a significant sector for RTB, as they offer a large and engaged user base. Advertisers leverage DSPs to target specific audiences, while SSPs provide inventory from various sources. RTB's auction-based model ensures efficient ad placement and maximizes returns for both buyers and sellers. This streamlined process is essential for businesses looking to effectively reach their target audience in today's digital marketplace.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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