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Technavio’s market research analyst predicts the location-based services (LBS) market in GCC to grow at a profound CAGR of about 33% during the forecast period. The augmented demand for internet-enabled devices in GCC will positively affect the market for LBS during the predicted period. With the increasing usage of LBS for mobile advertising, it is anticipated that the market for LBS in GCC will experience rapid growth until the end of 2020.
Recently, it has been observed that many SMEs use location information of consumers to provide targeted advertisements to consumers inside or outside malls and airports. This helps consumers to avail attractive offers and discounts while they visit the stores of competitors. The ability of LBS to bolster the sale of products by providing targeted advertisements to consumers will result in this market’s rapid growth during the forecast period.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by user location
PART 07: Outdoor LBS: Market segmentation by service
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Appendix
PART 15: Explore Technavio
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