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The shapewear market size is forecast to increase by USD 1.35 billion at a CAGR of 8.62% between 2024 and 2028. The market is experiencing significant growth, driven by several key trends. The increasing penetration of smartphones and the growing e-commerce industry are major factors fueling market expansion. Consumers are increasingly turning to online platforms to purchase shapewear, as they offer convenience and access to a wider range of products. Furthermore, technological advancements in the production of shapewear, such as the use of innovative materials and designs, are attracting a larger customer base. However, unpredictable raw material prices pose a challenge to market growth, as they can significantly impact the cost of production and, ultimately, the price of the final product. Despite this, the market is expected to continue its upward trajectory, driven by these trends and the increasing demand for body-shaping solutions.
Shapewear, once considered a niche market for special occasions, has experienced significant growth due to rapid changing lifestyles and increasing focus on fitness and health. The market caters to various segments including semi-urban shapewear, compression wear, gym wear, and compression gear. Shapewear fabrics have evolved to include breathable and moisture-wicking materials, making them suitable for activewear. Bladder prolapse and post-surgery recovery have also driven demand for shapewear as medical compression garments. Men's shapewear, including compression tights and vests, is a growing segment. The market offers a wide range of products such as camisoles, tummy tuckers, shapewear vests, abdomen shapewear, tight tummy shapewear, bandeaus, tanks, leggings, and even imitation leather shapewear.
Cultural developments and body positivity movements have challenged traditional preconceptions, leading to increased acceptance and demand for shapewear.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Offline segment is estimated to witness significant growth during the forecast period.The market is witnessing significant growth due to the rapid changing lifestyles and increasing focus on fitness and health. Shapewear, which includes compression wear, body shapers, and corsets, is increasingly becoming a popular choice among consumers for enhancing their body contours and improving their confidence. Semi-urban areas are emerging as new markets for shapewear, with a growing number of consumers seeking solutions for conditions such as bladder prolapse. Fabrics like Spandex, Lycra, Neoprene, and Nylon are commonly used in the production of shapewear. These fabrics offer excellent compression and support, making them ideal for gym wear and compression gear.
The market caters to various body types and preferences, with products ranging from body briefs and control camisoles to long legs, tummy tuckers, and vests for the abdomen. Brand campaigns and strategic marketing initiatives by physical locations and online lingerie companies are attracting a large consumer base, especially among Generation Z. Comfort and quality are key factors influencing consumer purchasing decisions. Shapewear is no longer limited to lingerie; it also includes compression tights and camisoles for men. Department stores and specialty stores remain the largest contributors to revenues in the market. Specialty stores stock a wide range of shapewear products from various brands, attracting customers through their strategic marketing initiatives and merchandising. In the fast-fashion sector and among younger consumers, brand recall is important. Shapewear is available in various forms, catering to diverse consumer needs and preferences.
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The Offline segment accounted for USD 1.68 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in North America is witnessing significant growth, with the US leading the region due to its large consumer base and cultural developments towards body positivity. Traditional preconceptions of shapewear are evolving, with an increasing demand for innovative products such as Tight tummy shapewear, Bodysuits, and Control panties. These items come in various forms including Bandeaus, Tanks, Leggings, Girdles, Control slips, Slimming camisoles, Brassieres, and even Body sculpting swimwear. The market is also witnessing a rise in the popularity of Compression wear items like Control tights and Waist cinchers, as well as Activewear with sweat wicking properties. Fashion-conscious consumers are also showing interest in Imitation leather Shapewear and Skins International's Compression clothing, made from Warp knitted fabric using fine quality yarns.
The market is further boosted by the high penetration of the Internet and social media, enabling customers to explore and purchase a wide range of products online. Additionally, customers are willing to invest in superior-quality shapewear, with features like Aloe vera and Antimicrobial properties adding value to their purchase.
Our shapewear market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing smartphone penetration, along with growing E-commerce industry is the key driver of the market. Shapewear, a category of clothing designed to shape and slim various body parts, has witnessed significant growth due to the rapid changing lifestyles and increasing focus on fitness and health. This trend is particularly prominent in semi-urban areas where people lead busy lives and seek solutions to enhance their appearance. Shapewear comes in various forms, including compression wear, gym wear, and compression gear, made from fabrics like Spandex, Lycra, Neoprene, and Nylon. These body-shaping garments are available in various styles, such as body shapers, body briefs, control camisoles, long legs, corsets, and even men's compression tights and vests. Brands like Victoria's Secret and online lingerie companies have capitalized on this trend, offering a wide range of options for different body types and needs.
With the growing comfort and convenience of shopping online, consumers can now access these products from the privacy of their homes, making the process fast, easy, and hassle-free. The rise of Generation Z and their preference for creativity and self-expression have also contributed to the popularity of shapewear, leading to an increasing number of companies entering the market. Shapewear fabrics have also evolved, offering better comfort and quality, making them suitable for use as sleepwear as well. Overall, the market is poised for continued growth, with a diverse range of products catering to various body types and needs.
The technological advancement in making shapewear is the upcoming trend in the market. The market is experiencing significant growth due to the rapid changing lifestyles and increasing focus on health and fitness. This trend is particularly prominent in semi-urban areas where people are seeking solutions for body shaping and support. Shapewear, which includes body shapers, body briefs, control camisoles, long legs, corsets, compression tights, camisoles, tummy tuckers, shapewear vests, and abdomen shapewear, is available in various fabrics such as Spandex, Lycra, Neoprene, and Nylon. Brands like Victoria's Secret and online lingerie companies are investing in creativity and quality to cater to diverse body types and preferences. Technological advancements have led to the development of smart fabrics, which are embedded with sensors and electronic components that monitor body movements, temperature, and heart rate, optimizing the effectiveness of compression wear and providing valuable insights for fitness enthusiasts and individuals seeking body-shaping benefits.
The market also caters to men's shapewear in the form of compression gear. Sleepwear and lingerie are also incorporating these advanced fabrics for added comfort and functionality. The latest generation Z is driving the demand for shapewear with innovative designs and features.
The unpredictable raw material prices is key challenge affecting the market growth. The market is experiencing a surge in demand due to the rapid changing lifestyles and increasing focus on fitness and health. Semi-urban populations are particularly driving the growth of this market, as they seek solutions for addressing conditions such as bladder prolapse and other health issues. Shapewear, including compression wear and gym wear, is increasingly becoming a must-have in every wardrobe. Fabrics like Spandex, Lycra, Neoprene, and Nylon are commonly used in the production of body shapers, body briefs, control camisoles, long legs, corsets, and various other types of shapewear. Brands like Victoria's Secret and online lingerie companies are leading the market with their creativity, comfort, and quality offerings.
However, the market faces challenges due to the volatility in raw material prices, particularly nylon. Factors such as supply and demand, changes in oil prices, and geopolitical instability can impact the price of nylon, leading to uncertainties and difficulties for manufacturers and retailers. This can negatively impact consumer confidence and brand loyalty. Men's shapewear, including compression tights, camisoles, tummy tuckers, and vests, are also gaining popularity in the market, catering to the growing demand for abdomen shapewear. Overall, the market is expected to continue its growth trajectory, driven by the increasing awareness of health and fitness, and the creativity and innovation of brands.
The shapewear market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anita Dr. Helbig GmbHOur company caters to the demand for body-shaping solutions with an extensive range of shapewear. This includes figure-enhancing bodywear and slim-fitting designs, meticulously crafted to provide a streamlined silhouette. These garments are engineered to smooth and sculpt the body, creating an elegant and refined appearance. Our commitment to quality and comfort ensures that every piece meets the highest standards. Whether you're seeking to enhance your figure or streamline your silhouette, our shapewear collection offers a sophisticated and effective solution.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Shapewear, a type of undergarment designed to shape and slim the body, has gained significant popularity in recent years due to the rapid changing lifestyles and increasing focus on fitness and health. This market caters to various body types and includes a wide range of products such as body shapers, body briefs, control camisoles, long legs, corsets, compression tights, compression gear, and more. Fabrics used in shapewear include spandex, lycra, neoprene, and nylon, which provide compression and support to areas like the bust, waist, hips, thighs, and abdomen. Semi urban shapewear is also a growing segment, catering to women with active lifestyles.
Comfort and quality are key factors driving the market, with consumers looking for innovative designs and creative solutions for various body types. Brands like Victoria's Secret, lingerie companies, and physical locations, as well as online retailers, offer a wide range of shapewear options. Shapewear is not just limited to women, with men's shapewear, including compression tights, vests, and camisoles, gaining popularity. Bladder prolapse and other health concerns have also led to the development of specialized shapewear. Sleepwear and gym wear are other growing segments, with consumers looking for shapewear that offers comfort and support during various activities. The market is expected to continue growing, driven by the increasing awareness of health and wellness, and the creativity and innovation of shapewear designers.
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Market Scope |
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Report Coverage |
Details |
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Page number |
145 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.62% |
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Market growth 2024-2028 |
USD 1.35 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
8.09 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Anita Dr. Helbig GmbH, Commando LLC, CPS Shapers Ltd., Glamoras World, Global Intimates Group, Gymmer, Hanesbrands Inc., Honeylove Sculptwear Inc., Jockey International Inc., Modenik Lifestyle Pvt. Ltd., Preethi Shapewear, Reliance Industries Ltd., SADABAHAR FASHION, Skims Body Inc., and Spanx LLC |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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