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The skateboard market size is estimated to grow by USD 1.00 billion at a CAGR of 3.91% between 2023 and 2028. The expansion of the market is influenced by several key factors. A notable driver is the growing popularity of recreational activities, which fuels demand for related products and services. Additionally, the rise in consumer interest towards eco-friendly products is shaping market trends, as more people seek sustainable and environmentally responsible options. Another significant factor is the rapid urbanization of cities, which creates new opportunities and challenges for market growth, influencing product demand and infrastructure development. Together, these trends are contributing to a dynamic market environment, as businesses adapt to evolving consumer preferences and urban developments. This synergy between recreational interests, sustainability, and urban growth is pivotal in driving the market forward, reflecting broader shifts in lifestyle and environmental consciousness.
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The rise of electric skateboards alongside traditional skateboards has been significantly influenced by popular culture, including films, documentaries, and television programs, which often feature vibrant neon-colored skateboards and cutting-edge skateboard design, skateboard euipment ,skateboard shoes while events like Paris Fashion Week highlight their integration into contemporary style, alongside trends in scooters.
The increasing popularity of recreational activity is the key factor driving the growth of the market. The growing popularity of skateboarding as a recreational activity is a major driver of the market. Skateboarding is becoming more and more popular, especially among teens and young people around the world. Skateboarding offers a unique combination of physical activity, creativity, and self-expression, making it an attractive activity for young people. It is accessible to many people. Moreover, including skateboarding in the Olympics is a significant milestone for the sport, and it is expected to help promote the sport and increase skateboarding visibility worldwide.
Further, the popularity of skateboarding has also led to the growth of skateboarding events and competitions such as the Vans Park Series, the Street League Skateboarding World Tour, and the Dew Tour. These events serve as a platform for skateboarders to showcase their skills and provide a marketing platform for brands to promote their products. Therefore, the rising popularity of skateboarding as a recreational activity is expected to drive the growth of the market during the forecast period.
The increasing popularity of online shopping is the primary trend in the market growth. The growing popularity of online shopping is driving the growth of the market. Online shopping offers the following advantages over traditional brick-and-mortar retail, such as convenience, accessibility, and a wide selection of skateboards. These factors make e-commerce an attractive option for consumers and are driving the growth of the online skateboard market. Consumers can purchase skateboarding products from the comfort of their homes at any time of the day. Online shopping eliminates the need to visit physical stores, which can be time-consuming and inconvenient. This convenience factor is especially attractive to consumers who live in areas with limited access to brick-and-mortar stores that sell skateboarding products.
Furthermore, online shopping makes it easier for consumers to access a wider selection of products. Consumers can shop from online retailers such as Amazon, Alibaba, etc., including specialized skateboard retailers and general retailers offering skateboarding products. This increased accessibility has made it easier for consumers to find the specific products they are looking for, which has increased demand for skateboarding products. Therefore, the increasing popularity of online shopping is expected to boost the growth of the market during the forecast period.
High cost of skateboard production is a major challenge impeding the growth of the market. Skateboard products require specialized materials such as skateboard decks, wheels, bearings, grip tape, and costly manufacturing processes. High production costs can lead to higher consumer prices and negatively impact demand for skateboard products. Skateboard products require durable materials that can withstand the wear and tear of skateboards. For example, skateboard decks are typically made from 7-ply Canadian Maple, which is more expensive than other woods.
However, high-performance skateboard wheels are made of specialized materials such as polyurethane, which is more expensive than other plastics. The process of pressing skateboard decks also requires specialized machinery and equipment, which can be costly to operate and maintain. Therefore, the high cost of production might hamper the growth of the market during the forecast period.
The market share growth by the teenagers segment will be significant during the forecast period. Teenagers are one of the primary consumers of skateboards, and their preferences and choices significantly impact the global skateboard market growth and development.
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The teenagers segment was valued at USD 1.96 billion in 2018. In this segment, when it comes to product preferences, youth tend to prefer skateboards with eye-catching designs, bright colors, and unique graphics. They are also more likely than other age groups to try skateboards of different shapes and sizes, such as longboards and cruisers. Additionally, teens are more likely to participate in skateboarding competitions and events, leading to the growth of the skateboarding market. Skateboarding will make its debut at the 2021 Summer Olympics in Tokyo, Japan. This debut increased the popularity of skateboarding among teens and young adults, further spurring the growth of the market.
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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Multiple factors propel the North American skateboard market, encompassing the rising popularity of skateboarding for recreation and transportation, the inclusion of skateboarding in the Olympics, and the shift towards eco-friendly and sustainable products. The market is further stimulated by the growing prevalence of skateboarding events and competitions that foster the sport and its associated products. In 2021, 8.8 million individuals engaged in skateboarding in the US, contributing to the nation's status as the largest global skateboard producer. With the continued adoption of skateboarding for both recreational and transportation purposes, the region is anticipated to experience growth throughout the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market is experiencing notable growth driven by increasing interest in sports and physical fitness. The rising fitness trend and tendency toward fitness are boosting skateboard sales, as more people engage in skating and outdoor sporting activities. Major events like the X Games and the popularity of outdoor sporting events highlight the significance of skateboarding culture and its influence on consumer adoption. Professional skateboarders and skateboarding brands play a key role in shaping this trend, with skateparks and recreational areas becoming integral to urban spaces. Urban planners and infrastructure spending support the development of these facilities. Skateboarding gear and skateboard vendors are expanding, catering to the diverse needs of enthusiasts and supporting the growth of the market.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.91% |
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Market growth 2024-2028 |
USD 1.00 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.62 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, France, Spain, Japan, and Australia |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
2HEX GmbH, Almost Skateboards, Boutique Rollin Board Supplies Inc., CaliRides LLC, Control Skateboards Inc., Dankies Skateboards, Decathlon SA, Exway Canada, Gyroorboard, Homegrown Skateboards., Piso Skateboards, Pure Distribution LLC., Quiksilver Inc., Razor USA LLC, Shenzhen Tomoloo Technology Industrial Co. Ltd., Skate One Corp., SWAGTRON, The Sovereign Sect, Urban Monkey, and Zero Skateboards |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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