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The skateboarding equipment market size is estimated to grow by USD 220.28 million at a CAGR of 3.9% between 2023 and 2028. The integration of artificial intelligence (AI) with skateboards is a novel trend that is gaining traction. AI can enhance skateboard performance, offering features like automatic stabilization, personalized riding suggestions, and even virtual coaching. This integration aligns with the increasing online sales of skateboarding equipment, as AI-powered features could be marketed as innovative and appealing to tech-savvy skateboarders. Moreover, there's a noticeable shift in consumer focus towards health and fitness, where skateboarding is seen as a recreational activity that promotes physical activity and balance. The combination of AI integration, online sales growth, and the health and fitness trend suggests a promising future for skateboard technology, potentially driving further innovation and market expansion in this sector.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. One of the major companies in the market include:
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Alien Workshop, Almost Skateboards, Authentic Brands Group LLC, BIRDHOUSE SKATEBOARDS, CaliRides LLC, Dankies Skateboards, Decathlon SA, enjoico, Exway Canada, Gyroorboard, Habitat Skateboards, HLC SB DISTRIBUTION SL, Krown Skateboards, Quiksilver Inc., Razor USA LLC, Sk8factory, Skate One Corp., Urban Monkey, and Zero Skateboards
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is vibrant, particularly among younger individuals who are drawn to the sport for its blend of physical fitness and adrenaline-fueled excitement. Skateboarding is popular at outdoor sporting events like the X Games and Street League, with some athletes even aspiring to compete in the International Olympic Committee-recognized discipline. Skateboarding's appeal extends to its artistic side, with many enthusiasts customizing their boards with unique graphics. The market caters to a range of ages, but teenagers are a key demographic, often preferring traditional skateboards or scooters for their rides. Major brands like Santa Cruz Skateboards, Nike, Inc., and PEPSICO INC's Mountain Dew have a strong presence, endorsing athletes like Eric Koston, Paul Rodriguez, and Sean Malto. The market also includes accessories like street boards, longboards, and longboard dance equipment, catering to various styles including freestyle.
Artificial intelligence (AI) integration with skateboard is the key factor driving market growth. AI-powered sensors within the skateboard or wearable devices could track and analyze performance metrics such as speed, balance, and tricks. AI could be integrated into safety gear such as helmets or pads to detect and react to potential accidents.
Furthermore, sensors powered by AI could analyze movements and anticipate falls, triggering protective mechanisms to minimize injury. AI algorithms analyzing data from multiple skaters could lead to innovative skateboard designs, techniques, or trends by identifying patterns and insights that can push the boundaries of the sport. The growing integration of AI in skateboarding may positively impact the growth of the market during the forecast period.
Growing demand for electric skateboards is the primary trend shaping market growth. These offer an alternative mode of transportation that's more convenient for short commutes or urban travel. They provide an effortless and eco-friendly way to navigate cities or campuses.
Furthermore, improved battery technology has extended the range and increased the power of electric skateboards. Additionally, manufacturers continually innovate by introducing new features, designs, and functionalities to cater to diverse consumer preferences. Customization options for speed settings, deck styles, and other features allow riders to personalize their experience. The growing demand for electric skateboards will boost the growth of the market during the forecast period.
The availability of counterfeit products of skateboarding equipment is a challenge that affects market growth. The presence of counterfeit or low-quality products in the market might affect consumer trust in brands and impact overall demand for genuine, high-quality equipment.
Moreover, counterfeit products can damage the reputation of established brands. Consumers who unknowingly purchase counterfeit items may have negative experiences, associating these experiences with the legitimate brand. In addition, counterfeit goods erode consumer trust in the authenticity of products, making it harder for consumers to distinguish between genuine and fake items. This confusion can affect purchasing decisions, which may impede the growth of the market during the forecast period.
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The skateboards segment will account for a major share of the market's growth during the forecast period. Skateboarding has evolved from being just a recreational activity to a cultural phenomenon, influencing fashion, music, and art. Skateboarding has ingrained itself into popular culture, influencing fashion trends and streetwear. Many people are drawn to the style and aesthetic. The availability of skateparks and skateboarding facilities has increased, which made it more accessible for people to try out the sport.
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The skateboards segment was valued at USD 516.60 million in 2018. Pro skaters and influencers play a significant role in promoting skateboarding. Their endorsements, videos, and competitions inspire individuals to take up the sport. The combination of these factors has contributed to the increasing demand for skateboards, which will propel the growth of the skateboards segment as well as the market during the forecast period. Market forecasting and market growth analysis are essential for understanding the evolving trends and demands in the industry. Additionally, the development of innovative skatepark equipment and skateboard ramps that cater to the evolving needs and preferences of skateboarders further drives the growth of the market.
This market is segmented by distribution channel into two categories offline, and online
North America is estimated to contribute 35% during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America boasts a vibrant skateboarding culture with a large community of skaters, both professional and amateur. The presence of dedicated skate parks, events, and competitions across cities supports the growth of this equipment market in North America. The region has a significant consumer base interested in skateboarding, comprising a diverse demographic ranging from young enthusiasts to older riders. This broad appeal contributes to sustained demand for this equipment. North America's economic strength, particularly in the US and Canada, plays a role in driving the regional market. Disposable income and consumer spending power contribute to the purchase of high-quality, premium skateboard equipment. The combination of cultural heritage, a robust industry presence, a thriving community, and significant demand for products has established North America as a powerhouse in the equipment market. Hence, such factors are expected to drive market growth in this region during the forecast period.
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The market is evolving with the sport's rising popularity and recognition, notably by the International Olympic Committee. Skateboarding has transcended its roots and is now making appearances at unexpected venues like Paris Fashion Week, with brands like Dior incorporating skate culture into high fashion. PEPSICO INC's involvement through Mountain Dew highlights the market's appeal to a diverse audience, including teenagers, college students, and those seeking recreational activities for stress management and healthy lifestyles. The market's growth is supported by various distribution channels, from traditional sports stores to e-commerce, catering to a wide range of consumers. Safety equipment such as helmets is also in high demand, reflecting a growing focus on injury prevention. As the market continues to expand, factors such as color variety, end-user demand, and innovations will shape its future trajectory, making it a dynamic landscape for sportspersons and buyers alike.
Furthermore, the market is fueled by the increasing interest in sports and physical activities, particularly among the teenagers segment. Brands like PEPSICO INC and Inter IKEA Systems B have recognized this trend, offering a range of products such as street boards and long boards. The market is driven by factors like end user demand for diverse colors and affordable options. Helmets are essential safety gear, indicating a growing emphasis on safety among sportspersons. Analyzing current trends and making future estimations are crucial for identifying investment pockets in this dynamic market, which is propelled by key drivers such as increasing potency and competition.
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Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.9% |
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Market Growth 2024-2028 |
USD 220.28 million |
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Market structure |
Fragmented |
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YoY growth (%) |
3.1 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key consumer countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Alien Workshop, Almost Skateboards, Authentic Brands Group LLC, BIRDHOUSE SKATEBOARDS, CaliRides LLC, Control Skateboards Inc., Dankies Skateboards, Decathlon SA, enjoico, Exway Canada, Gyroorboard, Habitat Skateboards, HLC SB DISTRIBUTION SL, Krown Skateboards, Quiksilver Inc., Razor USA LLC, Sk8factory, Skate One Corp., Urban Monkey, and Zero Skateboards |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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