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***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 6
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 7
*Exhibit 06: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 07: Parent market
*Exhibit 08: Market Characteristics
**2.2 Value chain analysis
*Exhibit 09: Value chain analysis: Application software
*2.2.1 Inputs
*2.2.2 Software development process
*2.2.3 Marketing and distribution
*2.2.4 Post-selling services
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*Exhibit 12: MEA - Market size and forecast 2021 - 2026 ($ million)
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 13: MEA market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5. Market Segmentation by Application
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 21: Application - Market share 2021-2026 (%)
**5.2 Comparison by Application
*Exhibit 22: Comparison by Application
**5.3 Customer benchmarking - Market size and forecast 2021-2026
*Exhibit 23: Customer benchmarking - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: Customer benchmarking - Year-over-year growth 2021-2026 (%)
**5.4 Product enhancement - Market size and forecast 2021-2026
*Exhibit 25: Product enhancement - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Product enhancement - Year-over-year growth 2021-2026 (%)
**5.5 Analyzing marketing techniques - Market size and forecast 2021-2026
*Exhibit 27: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
*Exhibit 28: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
**5.6 Others - Market size and forecast 2021-2026
**5.6 Others - Market size and forecast 2021-2026
*Exhibit 29: Others - Year-over-year growth 2021-2026 (%)
**5.7 Market opportunity by Application
*Exhibit 30: Market opportunity by Application
***6. Market Segmentation by End-user
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 31: End-user - Market share 2021-2026 (%)
**6.2 Comparison by End-user
*Exhibit 32: Comparison by End-user
**6.3 Retail - Market size and forecast 2021-2026
*Exhibit 33: Retail - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: Retail - Year-over-year growth 2021-2026 (%)
**6.4 Government - Market size and forecast 2021-2026
*Exhibit 35: Government - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: Government - Year-over-year growth 2021-2026 (%)
**6.5 Media and entertainment - Market size and forecast 2021-2026
*Exhibit 37: Media and entertainment - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: Media and entertainment - Year-over-year growth 2021-2026 (%)
**6.6 Travel - Market size and forecast 2021-2026
*Exhibit 39: Travel - Market size and forecast 2021-2026 ($ million)
*Exhibit 40: Travel - Year-over-year growth 2021-2026 (%)
**6.7 Others - Market size and forecast 2021-2026
*Exhibit 41: Others - Market size and forecast 2021-2026 ($ million)
*Exhibit 42: Others - Year-over-year growth 2021-2026 (%)
**6.8 Market opportunity by End-user
*Exhibit 43: Market opportunity by End-user
***7. Customer Landscape
**7.1 Overview
*Exhibit 44: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Growing availability and complexity of data
*8.1.2 Penetration of smartphones
*8.1.3 The increasing number of social media users in MEA
**8.2 Market challenges
*8.2.1 Shortage of skilled analytics professionals and high attrition rate
*8.2.2 Lack of awareness of the various capabilities of the social media analytics tools
*8.2.3 Unstructured nature of the data generated by conducting social media analytics
*Exhibit 45: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Rise in customer engagement through social media platforms
*8.3.2 Increase in cloud adoption
***9. Vendor Landscape
**9.1 Overview
*Exhibit 46: Vendor landscape
**9.2 Landscape disruption
*Exhibit 47: Landscape disruption
*Exhibit 48: Industry risks
**9.3 Competitive Scenario
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 49: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 50: Market positioning of vendors
*10.3 Adobe Inc.
*Exhibit 51: Adobe Inc. - Overview
*Exhibit 52: Adobe Inc. - Business segments
*Exhibit 53: Adobe Inc. - Key news
*Exhibit 54: Adobe Inc. - Key offerings
*Exhibit 55: Adobe Inc. - Segment focus
**10.4 Audiense Ltd.
*Exhibit 56: Audiense Ltd. - Overview
*Exhibit 57: Audiense Ltd. - Product and service
*Exhibit 58: Audiense Ltd. - Key offerings
**10.5 GoodData Corp.
*Exhibit 59: GoodData Corp. - Overview
*Exhibit 60: GoodData Corp. - Product and service
*Exhibit 61: GoodData Corp. - Key offerings
**10.6 International Business Machines Corp.
*Exhibit 62: International Business Machines Corp. - Overview
*Exhibit 63: International Business Machines Corp. - Business segments
*Exhibit 64: International Business Machines Corp. - Key offerings
*Exhibit 65: International Business Machines Corp. - Segment focus
**10.7 NetBase Solutions Inc
*Exhibit 66: NetBase Solutions Inc - Overview
*Exhibit 67: NetBase Solutions Inc - Product and service
*Exhibit 68: NetBase Solutions Inc - Key offerings`
**10.8 Oktopost Technologies Inc.
*Exhibit 69: Oktopost Technologies Inc. - Overview
*Exhibit 70: Oktopost Technologies Inc. - Product and service
*Exhibit 71: Oktopost Technologies Inc. - Key offerings
**10.9 Oracle Corp.
*Exhibit 72: Oracle Corp. - Overview
*Exhibit 73: Oracle Corp. - Business segments
*Exhibit 74: Oracle Corp. - Key offerings
*Exhibit 75: Oracle Corp. - Segment focus
**10.10 quintly GmbH
*Exhibit 76: quintly GmbH - Overview
*Exhibit 77: quintly GmbH - Product and service
*Exhibit 78: quintly GmbH - Key offerings
**10.11 Salesforce.com Inc.
*Exhibit 79: Salesforce.com Inc. - Overview
*Exhibit 80: Salesforce.com Inc. - Product and service
*Exhibit 81: Salesforce.com Inc. - Key offerings
**10.12 Sprout Social Inc.
*Exhibit 82: Sprout Social Inc. - Overview
*Exhibit 83: Sprout Social Inc. - Product and service
*Exhibit 84: Sprout Social Inc. - Key offerings
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 Objective
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 85: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 86: Research Methodology
*Exhibit 87: Validation techniques employed for market sizing
*Exhibit 88: Information sources
**11.4 List of abbreviations
*Exhibit 89: List of abbreviations
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