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***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 6
*Exhibit 04: Key Finding 5
*Exhibit 05: Key Finding 7
*Exhibit 06: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 07: Parent market
*Exhibit 08: Market Characteristics
**2.2 Value chain analysis
*Exhibit 09: Value chain analysis: Application software
*2.2.1 Inputs
*2.2.2 Software development process
*2.2.3 Marketing and distribution
*2.2.4 Post-selling services
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*Exhibit 12: MEA - Market size and forecast 2021 - 2026 ($ million)
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 13: MEA market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5. Market Segmentation by Application
**5.1 Market segments
*The segments covered in this chapter are:
*Exhibit 21: Application - Market share 2021-2026 (%)
**5.2 Comparison by Application
*Exhibit 22: Comparison by Application
**5.3 Customer benchmarking - Market size and forecast 2021-2026
*Exhibit 23: Customer benchmarking - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: Customer benchmarking - Year-over-year growth 2021-2026 (%)
**5.4 Product enhancement - Market size and forecast 2021-2026
*Exhibit 25: Product enhancement - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Product enhancement - Year-over-year growth 2021-2026 (%)
**5.5 Analyzing marketing techniques - Market size and forecast 2021-2026
*Exhibit 27: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
*Exhibit 28: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
**5.6 Others - Market size and forecast 2021-2026
**5.6 Others - Market size and forecast 2021-2026
*Exhibit 29: Others - Year-over-year growth 2021-2026 (%)
**5.7 Market opportunity by Application
*Exhibit 30: Market opportunity by Application
***6. Market Segmentation by End-user
**6.1 Market segments
*The segments covered in this chapter are:
*Exhibit 31: End-user - Market share 2021-2026 (%)
**6.2 Comparison by End-user
*Exhibit 32: Comparison by End-user
**6.3 Retail - Market size and forecast 2021-2026
*Exhibit 33: Retail - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: Retail - Year-over-year growth 2021-2026 (%)
**6.4 Government - Market size and forecast 2021-2026
*Exhibit 35: Government - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: Government - Year-over-year growth 2021-2026 (%)
**6.5 Media and entertainment - Market size and forecast 2021-2026
*Exhibit 37: Media and entertainment - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: Media and entertainment - Year-over-year growth 2021-2026 (%)
**6.6 Travel - Market size and forecast 2021-2026
*Exhibit 39: Travel - Market size and forecast 2021-2026 ($ million)
*Exhibit 40: Travel - Year-over-year growth 2021-2026 (%)
**6.7 Others - Market size and forecast 2021-2026
*Exhibit 41: Others - Market size and forecast 2021-2026 ($ million)
*Exhibit 42: Others - Year-over-year growth 2021-2026 (%)
**6.8 Market opportunity by End-user
*Exhibit 43: Market opportunity by End-user
***7. Customer Landscape
**7.1 Overview
*Exhibit 44: Customer landscape
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Growing availability and complexity of data
*8.1.2 Penetration of smartphones
*8.1.3 The increasing number of social media users in MEA
**8.2 Market challenges
*8.2.1 Shortage of skilled analytics professionals and high attrition rate
*8.2.2 Lack of awareness of the various capabilities of the social media analytics tools
*8.2.3 Unstructured nature of the data generated by conducting social media analytics
*Exhibit 45: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Rise in customer engagement through social media platforms
*8.3.2 Increase in cloud adoption
***9. Vendor Landscape
**9.1 Overview
*Exhibit 46: Vendor landscape
**9.2 Landscape disruption
*Exhibit 47: Landscape disruption
*Exhibit 48: Industry risks
**9.3 Competitive Scenario
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 49: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 50: Market positioning of vendors
*10.3 Adobe Inc.
*Exhibit 51: Adobe Inc. - Overview
*Exhibit 52: Adobe Inc. - Business segments
*Exhibit 53: Adobe Inc. - Key news
*Exhibit 54: Adobe Inc. - Key offerings
*Exhibit 55: Adobe Inc. - Segment focus
**10.4 Audiense Ltd.
*Exhibit 56: Audiense Ltd. - Overview
*Exhibit 57: Audiense Ltd. - Product and service
*Exhibit 58: Audiense Ltd. - Key offerings
**10.5 GoodData Corp.
*Exhibit 59: GoodData Corp. - Overview
*Exhibit 60: GoodData Corp. - Product and service
*Exhibit 61: GoodData Corp. - Key offerings
**10.6 International Business Machines Corp.
*Exhibit 62: International Business Machines Corp. - Overview
*Exhibit 63: International Business Machines Corp. - Business segments
*Exhibit 64: International Business Machines Corp. - Key offerings
*Exhibit 65: International Business Machines Corp. - Segment focus
**10.7 NetBase Solutions Inc
*Exhibit 66: NetBase Solutions Inc - Overview
*Exhibit 67: NetBase Solutions Inc - Product and service
*Exhibit 68: NetBase Solutions Inc - Key offerings`
**10.8 Oktopost Technologies Inc.
*Exhibit 69: Oktopost Technologies Inc. - Overview
*Exhibit 70: Oktopost Technologies Inc. - Product and service
*Exhibit 71: Oktopost Technologies Inc. - Key offerings
**10.9 Oracle Corp.
*Exhibit 72: Oracle Corp. - Overview
*Exhibit 73: Oracle Corp. - Business segments
*Exhibit 74: Oracle Corp. - Key offerings
*Exhibit 75: Oracle Corp. - Segment focus
**10.10 quintly GmbH
*Exhibit 76: quintly GmbH - Overview
*Exhibit 77: quintly GmbH - Product and service
*Exhibit 78: quintly GmbH - Key offerings
**10.11 Salesforce.com Inc.
*Exhibit 79: Salesforce.com Inc. - Overview
*Exhibit 80: Salesforce.com Inc. - Product and service
*Exhibit 81: Salesforce.com Inc. - Key offerings
**10.12 Sprout Social Inc.
*Exhibit 82: Sprout Social Inc. - Overview
*Exhibit 83: Sprout Social Inc. - Product and service
*Exhibit 84: Sprout Social Inc. - Key offerings
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 Objective
*11.1.3 Notes and caveats
**11.2 Currency conversion rates for US$
*Exhibit 85: Currency conversion rates for US$
**11.3 Research Methodology
*Exhibit 86: Research Methodology
*Exhibit 87: Validation techniques employed for market sizing
*Exhibit 88: Information sources
**11.4 List of abbreviations
*Exhibit 89: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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