Spirits Market Size 2025-2029
The spirits market size is forecast to increase by USD 158.1 billion at a CAGR of 4.3% between 2024 and 2029.
- The market is experiencing significant growth, driven by the increasing demand for high-quality, premium spirits. Consumers are willing to pay a premium for authentic and superior tasting spirits, leading to a shift in market dynamics towards niche and super-premium offerings. Additionally, the rise in popularity of low-alcohol or alcohol-free spirits, caters to health-conscious consumers, expanding the market's reach. However, this burgeoning market faces challenges, including the increase in the availability of counterfeit spirit products. These counterfeits not only affect the brand reputation of market companies but also pose a threat to consumer safety. Companies seeking to capitalize on market opportunities must focus on product innovation, quality assurance, and brand protection strategies.
- Effective supply chain management and collaboration with regulatory bodies can help mitigate the risks associated with counterfeit products and maintain consumer trust. In summary, the market presents both challenges and opportunities, with increasing demand for premium and low-alcohol spirits driving growth, while the proliferation of counterfeit products necessitates a focus on brand protection and quality assurance. Companies that navigate these challenges effectively will be well-positioned to capitalize on the market's potential.
What will be the Size of the Spirits Market during the forecast period?

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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Product Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Spirits Market 2019 - 2023
- Historic Market Size - Data Table on Global Spirits Market 2019 - 2023 ($ billion)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Product Type segment analysis 2019 - 2023
- Historic Market Size - Product Type Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on global spirits market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Whisky - Market size and forecast 2024-2029
- Chart on Whisky - Market size and forecast 2024-2029 ($ billion)
- Data Table on Whisky - Market size and forecast 2024-2029 ($ billion)
- Chart on Whisky - Year-over-year growth 2024-2029 (%)
- Data Table on Whisky - Year-over-year growth 2024-2029 (%)
- 8.4 Brandy - Market size and forecast 2024-2029
- Chart on Brandy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brandy - Market size and forecast 2024-2029 ($ billion)
- Chart on Brandy - Year-over-year growth 2024-2029 (%)
- Data Table on Brandy - Year-over-year growth 2024-2029 (%)
- 8.5 Rum - Market size and forecast 2024-2029
- Chart on Rum - Market size and forecast 2024-2029 ($ billion)
- Data Table on Rum - Market size and forecast 2024-2029 ($ billion)
- Chart on Rum - Year-over-year growth 2024-2029 (%)
- Data Table on Rum - Year-over-year growth 2024-2029 (%)
- 8.6 Gin - Market size and forecast 2024-2029
- Chart on Gin - Market size and forecast 2024-2029 ($ billion)
- Data Table on Gin - Market size and forecast 2024-2029 ($ billion)
- Chart on Gin - Year-over-year growth 2024-2029 (%)
- Data Table on Gin - Year-over-year growth 2024-2029 (%)
- 8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Off-trade - Market size and forecast 2024-2029
- Chart on Off-trade - Market size and forecast 2024-2029 ($ billion)
- Data Table on Off-trade - Market size and forecast 2024-2029 ($ billion)
- Chart on Off-trade - Year-over-year growth 2024-2029 (%)
- Data Table on Off-trade - Year-over-year growth 2024-2029 (%)
- 9.4 On-trade - Market size and forecast 2024-2029
- Chart on On-trade - Market size and forecast 2024-2029 ($ billion)
- Data Table on On-trade - Market size and forecast 2024-2029 ($ billion)
- Chart on On-trade - Year-over-year growth 2024-2029 (%)
- Data Table on On-trade - Year-over-year growth 2024-2029 (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Product Type
- 10.1 Market segments
- Chart on Product Type - Market share 2024-2029 (%)
- Data Table on Product Type - Market share 2024-2029 (%)
- 10.2 Comparison by Product Type
- Chart on Comparison by Product Type
- Data Table on Comparison by Product Type
- 10.3 Mass - Market size and forecast 2024-2029
- Chart on Mass - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mass - Market size and forecast 2024-2029 ($ billion)
- Chart on Mass - Year-over-year growth 2024-2029 (%)
- Data Table on Mass - Year-over-year growth 2024-2029 (%)
- 10.4 Premium - Market size and forecast 2024-2029
- Chart on Premium - Market size and forecast 2024-2029 ($ billion)
- Data Table on Premium - Market size and forecast 2024-2029 ($ billion)
- Chart on Premium - Year-over-year growth 2024-2029 (%)
- Data Table on Premium - Year-over-year growth 2024-2029 (%)
- 10.5 Super premium - Market size and forecast 2024-2029
- Chart on Super premium - Market size and forecast 2024-2029 ($ billion)
- Data Table on Super premium - Market size and forecast 2024-2029 ($ billion)
- Chart on Super premium - Year-over-year growth 2024-2029 (%)
- Data Table on Super premium - Year-over-year growth 2024-2029 (%)
- 10.6 Luxury - Market size and forecast 2024-2029
- Chart on Luxury - Market size and forecast 2024-2029 ($ billion)
- Data Table on Luxury - Market size and forecast 2024-2029 ($ billion)
- Chart on Luxury - Year-over-year growth 2024-2029 (%)
- Data Table on Luxury - Year-over-year growth 2024-2029 (%)
- 10.7 Market opportunity by Product Type
- Market opportunity by Product Type ($ billion)
- Data Table on Market opportunity by Product Type ($ billion)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.5 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.10 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.11 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.12 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 12.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.14 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.15 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.16 Spain - Market size and forecast 2024-2029
- Chart on Spain - Market size and forecast 2024-2029 ($ billion)
- Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
- Chart on Spain - Year-over-year growth 2024-2029 (%)
- Data Table on Spain - Year-over-year growth 2024-2029 (%)
- 12.17 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 Bacardi and Co. Ltd.
- Bacardi and Co. Ltd. - Overview
- Bacardi and Co. Ltd. - Product / Service
- Bacardi and Co. Ltd. - Key news
- Bacardi and Co. Ltd. - Key offerings
- SWOT
- 15.5 Becle SAB de CV
- Becle SAB de CV - Overview
- Becle SAB de CV - Business segments
- Becle SAB de CV - Key offerings
- Becle SAB de CV - Segment focus
- SWOT
- 15.6 Brown Forman Corp.
- Brown Forman Corp. - Overview
- Brown Forman Corp. - Product / Service
- Brown Forman Corp. - Key offerings
- SWOT
- 15.7 CLS REMY COINTREAU
- CLS REMY COINTREAU - Overview
- CLS REMY COINTREAU - Business segments
- CLS REMY COINTREAU - Key offerings
- CLS REMY COINTREAU - Segment focus
- SWOT
- 15.8 Constellation Brands Inc.
- Constellation Brands Inc. - Overview
- Constellation Brands Inc. - Business segments
- Constellation Brands Inc. - Key offerings
- Constellation Brands Inc. - Segment focus
- SWOT
- 15.9 Davide Campari-Milano N.V.
- Davide Campari-Milano N.V. - Overview
- Davide Campari-Milano N.V. - Business segments
- Davide Campari-Milano N.V. - Key offerings
- Davide Campari-Milano N.V. - Segment focus
- SWOT
- 15.10 Diageo PLC
- Diageo PLC - Overview
- Diageo PLC - Business segments
- Diageo PLC - Key news
- Diageo PLC - Key offerings
- Diageo PLC - Segment focus
- SWOT
- 15.11 KWEICHOW MOUTAI Co. Ltd.
- KWEICHOW MOUTAI Co. Ltd. - Overview
- KWEICHOW MOUTAI Co. Ltd. - Product / Service
- KWEICHOW MOUTAI Co. Ltd. - Key offerings
- SWOT
- 15.12 LVMH Moet Hennessy Louis Vuitton SE
- LVMH Moet Hennessy Louis Vuitton SE - Overview
- LVMH Moet Hennessy Louis Vuitton SE - Business segments
- LVMH Moet Hennessy Louis Vuitton SE - Key news
- LVMH Moet Hennessy Louis Vuitton SE - Key offerings
- LVMH Moet Hennessy Louis Vuitton SE - Segment focus
- SWOT
- 15.13 Novabev Group
- Novabev Group - Overview
- Novabev Group - Business segments
- Novabev Group - Key offerings
- Novabev Group - Segment focus
- SWOT
- 15.14 Pernod Ricard SA
- Pernod Ricard SA - Overview
- Pernod Ricard SA - Product / Service
- Pernod Ricard SA - Key news
- Pernod Ricard SA - Key offerings
- SWOT
- 15.15 Suntory Beverage and Food Ltd.
- Suntory Beverage and Food Ltd. - Overview
- Suntory Beverage and Food Ltd. - Business segments
- Suntory Beverage and Food Ltd. - Key news
- Suntory Beverage and Food Ltd. - Key offerings
- Suntory Beverage and Food Ltd. - Segment focus
- SWOT
- 15.16 The Edrington Group Ltd.
- The Edrington Group Ltd. - Overview
- The Edrington Group Ltd. - Product / Service
- The Edrington Group Ltd. - Key offerings
- SWOT
- 15.17 William Grant and Sons Ltd.
- William Grant and Sons Ltd. - Overview
- William Grant and Sons Ltd. - Product / Service
- William Grant and Sons Ltd. - Key offerings
- SWOT
- 15.18 Yanghe Distillery Co. Ltd.
- Yanghe Distillery Co. Ltd. - Overview
- Yanghe Distillery Co. Ltd. - Business segments
- Yanghe Distillery Co. Ltd. - Key offerings
- Yanghe Distillery Co. Ltd. - Segment focus
- SWOT
16 Appendix
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape