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Sports App Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, India, Germany, UK, Japan, Canada, South Korea, France, Brazil - Size and Forecast 2025-2029

Sports App Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, India, Germany, UK, Japan, Canada, South Korea, France, Brazil - Size and Forecast 2025-2029

Published: Feb 2025 195 Pages SKU: IRTNTR76546

Market Overview at a Glance

$3.52 B
Market Opportunity
12.1%
CAGR
11.1
YoY growth 2024-2025(%)

Sports App Market Size 2025-2029

The sports app market size is forecast to increase by USD 3.52 billion at a CAGR of 12.1% between 2024 and 2029.

  • The market is experiencing significant growth, driven by the increasing adoption of visual technologies in sports and the in popularity of e-sports events. Visual technologies, including virtual and augmented reality, are revolutionizing the way fans engage with their favorite sports, offering experiences that go beyond traditional broadcasts. This trend is expected to continue, as advancements in technology make these experiences more accessible and affordable. Another key driver in the market is the growing cost of game development. As competition intensifies, sports app developers are investing heavily in creating more engaging and feature-rich apps to differentiate themselves.
  • This investment is paying off, as fans increasingly demand more from their sports apps, including real-time statistics, personalized content, and social media integration. However, the market also faces challenges, including increasing competition and the need to comply with data privacy regulations. With so many apps vying for users' attention, it can be difficult for new entrants to gain traction. Additionally, as sports apps collect and process large amounts of user data, they must ensure they are complying with data privacy regulations, such as GDPR and CCPA. Companies seeking to capitalize on market opportunities and navigate challenges effectively should focus on delivering innovative features, providing a seamless user experience, and prioritizing data security.

What will be the Size of the Sports App Market during the forecast period?

Sports App Market Size

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  • The market is experiencing growth, driven by the increasing prevalence of health awareness and the adoption of mobile technology in daily lives. Fitness apps, which represent a significant portion of this market, offer features such as activity tracking, health monitoring, and live streaming workouts for millions of mobile users seeking to maintain an active and healthy lifestyle. Advanced technologies like augmented reality, GPS technology, and fitness bands enhance the user experience, providing real-time feedback and personalized coaching. Content management systems enable yoga instructors to deliver virtual classes, catering to diverse fitness needs.
  • The market's expansion is further fueled by the rising prevalence of chronic diseases like cardiovascular disease, underscoring the importance of health monitoring and tracking and monitoring applications. Overall, the market is poised for continued growth, offering innovative solutions to meet the evolving needs of consumers.

How is this Sports App Industry segmented?

The sports app industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

  • Application
    • Health monitoring
    • Activity tracking and monitoring
  • Gender
    • Male
    • Female
  • Platform
    • Google play store
    • Apple iOS store
  • Geography
    • North America
      • US
      • Canada
    • APAC
      • China
      • India
      • Japan
      • South Korea
    • Europe
      • France
      • Germany
      • UK
    • South America
      • Brazil
    • Middle East and Africa

    By Application Insights

    The health monitoring segment is estimated to witness significant growth during the forecast period.

    The market caters to mobile users seeking to integrate technology into their daily lives for health monitoring and fitness tracking. Fitness apps offer features such as activity tracking, heart rate monitoring, and blood pressure measurement, appealing to individuals focused on maintaining a healthy lifestyle. With the prevalence of diseases like diabetes, hypertension, and cardiovascular diseases, there is a growing demand for health awareness and real-time tracking and monitoring. Live streaming and augmented reality enhance the user experience, while fitness centers and health clubs increasingly offer virtual classes and athletic performance analysis. Wearable devices like fitness bands and GPS technology in fitness trackers facilitate seamless integration, catering to the needs of fitness trainers, sports coaches, and athletes striving for optimal performance.

    Sports App Market Size

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    The Health monitoring segment was valued at USD 1.74 billion in 2019 and showed a gradual increase during the forecast period.

    Regional Analysis

    APAC is estimated to contribute 31% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

    Sports App Market Share by Geography

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    The North American market holds the largest share in the global sports app industry. The region's growth is driven by the increasing popularity of live streaming sports, particularly wrestling AEW, among residents in the US and Canada. Additionally, the adoption of advanced content management apps is on the rise, fueling market expansion. Social media integration in sports apps enhances accessibility and convenience, further boosting growth. Furthermore, the escalating demand for OTT content streaming services is anticipated to significantly contribute to the market's growth during the forecast period.

    Sports apps catering to fitness, health monitoring, activity tracking, and augmented reality are gaining popularity among mobile users, promoting healthy lifestyles and athletic performance. Wearable devices, fitness trackers, GPS technology, and fitness bands are integral components of this market, enabling health awareness and disease prevention, including cardiovascular diseases.

    Market Dynamics

    Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

    What are the key market drivers leading to the rise in the adoption of Sports App Industry?

    Advent of visual technologies for sports is the key driver of the market. 

    • Virtual reality (VR) and artificial intelligence (AI) technologies have become essential components in the market. These advanced technologies are increasingly adopted by sports leagues, clubs, and coaches to enhance the training experience for aspiring players. For instance, Manchester City, in collaboration with Sony, created a virtual replica of Etihad Stadium in February 2025. VR technology enables athletes to train in realistic conditions, collecting valuable data during virtual training sessions. This data can be analyzed using sports analytics platforms to generate insights on player performance, leading to the development of customized training programs and improved performance levels. VR technology provides an and interactive training environment, allowing athletes to experience real-life scenarios and analyze their performance in real-time.
    • The integration of AI in sports apps further enhances the training experience by providing personalized recommendations based on player data and performance trends. Overall, the adoption of VR and AI technologies in sports apps is transforming the way athletes train and improving their performance levels.

    What are the market trends shaping the Sports App Industry?

    Rising number of e-sports events is the upcoming market trend. 

    • E-sports events extend beyond digital audiences, taking place at physical locations such as arenas, bars, and cafes. These events expand reach and promote the e-sports concept locally. However, the investment required for arranging these events is substantial, limiting participation for teams or players from distant areas. For instance, there are seven e-sports arenas in the US, 27 global locations for e-sports bars, and approximately 1,000 locations for Wangyu Cybernet Cafe.
    • Despite the high investment, these events contribute significantly to the growth of the e-sports market. The integration of physical and digital platforms enhances audience engagement and fosters a vibrant community for e-sports enthusiasts.

    What challenges does the Sports App Industry face during its growth?

    Growing cost of game development is a key challenge affecting the industry growth. 

    • The escalating consumer demand for enhanced in-game content has significantly increased the costs of game development. Developers increasingly rely on software like SpeedTree to automate the creation of realistic trees, and the need for intricate graphics in large-scale games necessitates the hiring of specialized artists for art designing. These factors contribute to the complexity of game content, which caters to modern gamers' needs.
    • Game development now involves detailed characters, items, levels, and visual effects, driving up production costs.

    Exclusive Customer Landscape

    The sports app market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the sports app market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

    Sports App Market Share by Geography

     Customer Landscape

    Key Companies & Market Insights

    Companies are implementing various strategies, such as strategic alliances, sports app market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

    365scores - The company specializes in delivering real-time sports information through innovative applications, such as Cricbuzz. This app caters to cricket enthusiasts by providing live score updates, news, and player rankings. By utilizing advanced technology, the company ensures a seamless user experience, enhancing search engine visibility and delivering valuable insights from a research analyst's perspective.

    The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

    • 365scores
    • Cricbuzz
    • DraftKings Inc.
    • ESPN Sports Media Ltd.
    • FanDuel Inc.
    • Fox Corp.
    • Junglee Games India Pvt. Ltd.
    • Melbet
    • MyTeam11
    • OneFootball
    • onXmaps Inc.
    • Paramount Global
    • Play Games24x7 Pvt. Ltd.
    • Premier League Ltd.
    • The Athletic Media Co.
    • The Betway Group
    • Vision11
    • World Golf Tour
    • World Wrestling Entertainment Inc.
    • Yahoo

    Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

    Research Analyst Overview

    The market has experienced significant growth in recent years, driven by the increasing demand for technology integration into daily lives. Mobile users are increasingly turning to fitness apps to help them lead healthier lifestyles and monitor their athletic performance. These applications offer features such as health tracking, activity monitoring, and live streaming, making it easier for individuals to stay informed about their fitness progress and goals. Augmented reality technology is also gaining traction in the market. This technology allows users to overlay digital information onto the real world, providing a more experience for fitness enthusiasts. For instance, athletes can use augmented reality to visualize their running routes or track their progress during workouts.

    Fitness apps are not just limited to individual use. They are also being adopted by fitness centers and health clubs to enhance the user experience for their members. These establishments are using apps to offer virtual classes, personalized workout plans, and real-time feedback to help members reach their fitness goals. Fitness trainers and sports coaches are also leveraging technology to improve athletic performance. Wearable devices, such as fitness trackers and GPS technology, are becoming essential tools for coaches to monitor their athletes' progress and provide personalized feedback. These devices offer real-time data on various metrics, including heart rate, calories burned, and distance covered, allowing coaches to optimize training programs and improve performance.

    The prevalence of certain diseases, such as cardiovascular disease, has also contributed to the growth of the market. Health awareness is a significant motivator for individuals to adopt healthy lifestyles, and apps offer a convenient and accessible way to monitor and manage health conditions. The market is expected to continue growing as technology becomes more integrated into daily life. The market dynamics are driven by factors such as increasing health consciousness, the availability of affordable wearable devices, and the convenience and accessibility of mobile apps. The future of sports apps lies in their ability to provide personalized, data-driven insights and experiences to users, making fitness and athletic performance more accessible and achievable for individuals around the world.

    Market Scope

    Report Coverage

    Details

    Page number

    195

    Base year

    2024

    Historic period

    2019-2023

    Forecast period

    2025-2029

    Growth momentum & CAGR

    Accelerate at a CAGR of 12.1%

    Market growth 2025-2029

    USD 3516.5 million

    Market structure

    Fragmented

    YoY growth 2024-2025(%)

    11.1

    Key countries

    US, China, India, Germany, UK, Japan, Canada, South Korea, France, and Brazil

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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    What are the Key Data Covered in this Sports App Market Research and Growth Report?

    • CAGR of the Sports App industry during the forecast period
    • Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
    • Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
    • Accurate predictions about upcoming growth and trends and changes in consumer behaviour
    • Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
    • Thorough analysis of the market’s competitive landscape and detailed information about companies
    • Comprehensive analysis of factors that will challenge the sports app market growth of industry companies

    We can help! Our analysts can customize this sports app market research report to meet your requirements.

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    Table of Contents not available.

    Research Methodology

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    INFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    DATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts

    REPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape

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    Frequently Asked Questions

    Sports App market growth will increase by $ 3516.5 mn during 2025-2029.

    The Sports App market is expected to grow at a CAGR of 12.1% during 2025-2029.

    Sports App market is segmented by Application( Health monitoring, Activity tracking and monitoring, monitoring) Gender( Male, Female) Platform( Google play store, Apple iOS store, Europe, South America, Middle East and Africa)

    365scores, Cricbuzz, DraftKings Inc., ESPN Sports Media Ltd., FanDuel Inc., Fox Corp., Junglee Games India Pvt. Ltd., Melbet, MyTeam11, OneFootball, onXmaps Inc., Paramount Global, Play Games24x7 Pvt. Ltd., Premier League Ltd., The Athletic Media Co., The Betway Group, Vision11, World Golf Tour, World Wrestling Entertainment Inc., Yahoo are a few of the key vendors in the Sports App market.

    APAC will register the highest growth rate of 31% among the other regions. Therefore, the Sports App market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.

    US, China, India, Germany, UK, Japan, Canada, South Korea, France, Brazil

    • Advent of visual technologies for sportsVisual technologies such as virtual reality (VR) and artificial intelligence (AI) have gained prominence in overall sports apps and sports illustrations. Therefore is the driving factor this market.
    • sports leagues is the driving factor this market.
    • clubs is the driving factor this market.
    • and coaches are increasingly adopting VR to provide real-time experience to aspiring players. For instance is the driving factor this market.
    • in February 2025 is the driving factor this market.
    • Manchester City in collaboration with Sony created a virtual copy of Etihad Stadium. VR enables an athlete to train in real conditions is the driving factor this market.
    • with data being collected during virtual training sessions. This data can be used to generate insights on player performance by feeding the data into sports analytics platforms to improve the performance levels of players through the introduction of different training sessions. VR enables athletes to have a better vision of the game is the driving factor this market.
    • increase endurance is the driving factor this market.
    • and anticipate the actions of opponents is the driving factor this market.
    • thus allowing them to improve their techniques. Such developments are expected to continue is the driving factor this market.
    • which will propel the growth of the sports app market during the forecast period. is the driving factor this market.

    The Sports App market vendors should focus on grabbing business opportunities from the Health monitoring segment as it accounted for the largest market share in the base year.