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The sports app market size is estimated to grow by USD 2.67 billion at a CAGR of 10.5% between 2024 and 2028. The growth of the market depends on several factors, including the advent of visual technologies for sports, an increase in research and development (R&D) activities regarding the development of sports apps and the growing penetration of smartphones. The market's expansion is driven by several key factors, including the advancement of visual technologies tailored for sports applications, intensified research and development (R&D) efforts aimed at enhancing sports apps, and the widespread adoption of smartphones. These factors collectively contribute to the evolution of sports engagement, offering enthusiasts innovative ways to interact with their favorite sports. Visual technologies, such as augmented reality (AR) and virtual reality (VR), are revolutionizing the sports industry by providing immersive experiences for fans and athletes alike. Moreover, the surge in R&D activities dedicated to sports apps is fueling the development of sophisticated tools that enhance training, performance analysis, and fan engagement. Additionally, the ubiquity of smartphones has democratized access to sports content, enabling fans to stay connected and informed regardless of their location.
It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.
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This market report extensively covers market segmentation by application (health monitoring, activity tracking, and monitoring), gender (men and female), and geography (North America, APAC, Europe, South America, and Middle East and Africa).
The market share growth by the health monitoring segment will be significant during the forecast period. Health monitoring is the process of monitoring the health of people using technologies. Health monitoring apps are used by individuals to monitor their heart rates, blood pressure, and sugar levels. Constantly changing lifestyles, the increasing consumption of fast food, and the rising prevalence of life-threatening diseases among the ageing population are accelerating the adoption of fitness devices to track health continuously.
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The health monitoring segment was the largest and was valued at USD 1.56 billion in 2018. The aging population is at a higher risk of lifestyle-related health issues, such as diabetes, hypertension, cardiovascular diseases, and insomnia. Globally, approximately 463 million adults in the age group of 20-79 years have diabetes. A large number of people with diabetes are between the ages of 40 and 59 years, and the number is expected to increase in the next ten years. The number of people with hypertension is growing. Pregnancy-related apps are a popular category of health-monitoring fitness apps. On average, 47% of all subscribers who use one or more mobile health apps use pregnancy-related applications. Thus, the focus of people on healthy living and the need for real-time tracking of health conditions will increase the adoption of activity tracking and medical fitness apps, which will drive the growth of the market during the forecast period.
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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America accounts for the largest share of the market. The rising demand for the live streaming of wrestling AEW sports among the residents in the US and Canada, coupled with the rising trend of adopting technologically advanced content management apps, propelling the growth of the region's market. The ease of availability and accessibility of sports apps with social media connectivity features will contribute significantly to the growth of the market in the region during the forecast period. Moreover, the increasing demand for over-the-top content (OTT) streaming subscription services is expected to drive the growth of the market in North America during the forecast period.
The market is thriving, catering to Android users with subscription-based models and geographically targeted content. These apps integrate seamlessly into daily lives, providing mobile users with tools to maintain a healthy lifestyle. They offer features like monitoring heart rate and connecting with yoga instructors for guided meditation. Compatible with Apple's iOS and smartwatches equipped with GPS technology and fitness bands, these apps promote health awareness and help prevent prevalent diseases like cardiovascular disease. The market continues to expand, reflecting the growing interest in fitness and wellness among consumers. Fitness trainer and yoga instructor are leveraging smartwatch and data from Sensor Tower to track customers' historical performance, helping to prevent Prevalence diseases and promote healthier lifestyles, with Apple leading the way in wearable technology.
The advent of visual technologies for sports is notably driving the market growth. Visual technologies such as virtual reality (VR)and artificial intelligence (AI) have gained prominence in overall sports apps and sports illustrations. Therefore, sports leagues, clubs, and coaches are increasingly adopting VR to provide real-time experience to aspiring players. For instance, in January 2022, Manchester City became the first soccer club in the world to deploy VR for fitness and training. VR enables an athlete to train in real conditions, with data being collected during virtual training sessions. These data can be used to generate insights on player performance by feeding the data into sports analytics platforms to improve the performance levels of players through the introduction of different training sessions.
In addition, VR enables athletes to have a better vision of the game, increase endurance, and anticipate the actions of opponents, thus allowing them to improve their techniques. Such developments are expected to continue, which will drive the growth of the market during the forecast period.
The rising number of e-sports events is an emerging trend shaping the market growth. The e-sports events are not limited to the online audience only. They take place at different physical locations, such as e-sports arenas, local e-sports bars, home venues, and other locations. Conducting e-sports at physical locations increases the audience, as well as actively promotes the e-sports concept locally and boosts the morale of e-sports players. The organizations that conduct e-sports events at physical locations are popular, particularly in China, where six cities are making efforts to become key e-sports hubs of the country. These cities are introducing policies and signing partnership deals or agreements to promote e-sports events. Versus Programming Network (VSPN), Banana Culture, and Team WE each signed partnership deals with the Xi'an government, focusing on tournaments, property, and education.
For instance, in August 2022, the final tournament of the VALORANT Champions Tour, the Valorant Champions 2022, was held from August 31 to September 18 at Volkswagen Arena, Istanbul, Turkey. Therefore, the rising number of e-sports events will drive the growth of the market during the forecast period.
The growing cost of game development is a significant challenge hindering market growth. The consumer demand for various quality enhancements and innovations in in-game content has increased the cost of game development. Owing to these requirements, game budgets reached over USD 750 million in 2021. Call of Duty: Modern Warfare 2, a game released in 2009, cost around USD50 million for its development, whereas the development cost of Cyberpunk 2077, which was launched in 2020, was approximately USD174 million. Most game developers use software such as SpeedTree that automates the creation of realistic-looking trees. Moreover, game developers have to create detailed, customized graphics in large-scale games. This is one of the main factors contributing to the rise in the cost of game development.
Furthermore, most of the funds raised for game development are used for the effective marketing of products. Hence, the increasing game development cost is resulting in the high cost for the game franchise, creating a challenge for the market. Therefore, such factors will adversely affect the growth of the market during the forecast period.
TheMarket report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Cricbuzz - The company offers sports apps such as Cricbuzz which provides live cricket scores, news, and rankings.
DraftKings Inc. - The company offers sports apps such as DraftKings app which provides sports entertainment and sports betting.
ESPN Sports Media Ltd. - The company offers sports apps such as ESPN Live Sports and scores which provides live scores for Hockey, Baseball, and Football.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is evolving with a focus on fitness centers and health clubs, offering data analysis for improved athletic performance. These apps cater to fitness trainers and sports coaches, providing insights into strong areas and promoting healthy lifestyles. Technology integration is key, with compatibility for wearable devices, fitness trackers, and smartwatches. They also offer content related to sports and fitness, including shows like the Dan Patrick Show and the Rich Eisen Show, along with access to services like NBA League Pass and the Lacrosse League. With increasing net revenue in the App Store and Google Play Store's sports category, these apps continue to enhance user experience and engagement.
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Market Scope |
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Report Coverage |
Details |
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Page number |
148 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.5% |
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Market Growth 2024-2028 |
USD 2.67 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.29 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 31% |
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Key countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
365scores, Cricbuzz , DraftKings Inc., ESPN Sports Media Ltd., FanDuel Inc., Fox Corp., Junglee Games India Pvt. Ltd., Melbet, MyTeam11, OneFootball, onXmaps, Inc., Paramount Global, Play Games24x7 Pvt. Ltd., Premier League Ltd., The Athletic Media Co., The Betway Group, Vision11, World Golf Tour, Wrestling Entertainment Inc., and Yahoo |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Gender
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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