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The sports apparel market size is forecast to increase by USD 99.75 billion, at a CAGR of 8.17% between 2023 and 2028. The market is experiencing significant growth due to several key trends and factors. One major driver is the availability of innovative sports apparel, leading to product premiumization as consumers seek high-performance and stylish clothing for various activities. Technological advancements in sports apparel, such as moisture-wicking fabric, temperature regulation, and breathability, are also fueling market growth. However, the volatility in prices of raw materials for sports apparel, including cotton, polyester, and wool, poses a challenge to market participants. Producers must navigate these price fluctuations to maintain profitability and competitiveness in the market.
The market is witnessing significant growth due to the increasing participation in physical activities, including hiking, running, and yoga, among men, women, and children. The market caters to the needs of athletes and fitness enthusiasts by providing a wide range of garments, such as jerseys, t-shirts, leggings, and shoes, designed for optimal performance. The market snapshot shows that the demand for athletic footwear segment, including shoes, socks, and hats, is particularly high. The market is not limited to professional sports but also caters to domestic sports and outdoor recreational activities. The health consciousness trend is driving the demand for sports apparel, with consumers seeking functional and stylish garments for their workouts.
Offline stores and online platforms are the primary channels for sales, with kids' segment also showing strong growth.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The men segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to the increasing popularity of health and fitness, active lifestyles, and athleisure wear. Key product categories include leggings, shoes, socks, hats, and pants. Consumers prefer lightweight, breathable, and moisture-wicking materials for optimal body temperature regulation and stretchability. Ergonomic designs catering to self-expression through team colors, logos, and personal style are also driving demand. Both professional athletes and amateurs seek high-performance fabrics with compression technology, moisture-wicking properties, temperature regulation, and antimicrobial properties. Brand collaborations and influencer marketing strategies are key growth drivers for established players and emerging brands alike. Consumers show preference for unique products, sustainability, and eco-friendliness.
Cycling apparel is a notable segment, with e-commerce and virtual fitness platforms expanding distribution channels. The men's segment is expected to grow at the fastest rate due to the variety of offerings, such as athletic shorts and compression tights. Market competitors can capitalize on this growth by increasing marketing initiatives and improving distribution channels. Leading brands continue to introduce fashionable sports apparel for men and women, catering to diverse consumer preferences.
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The men segment was valued at USD 91.19 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market is witnessing significant growth due to the increasing participation of individuals in various sports activities. Popular fitness activities, such as walking, running, and marathons, are driving the demand for sports apparel. Marquee events like the Boston Marathon, Chicago Marathon, and New York City Marathon attract a large number of participants, primarily millennials, who seek to express their personal style through their athletic attire. Sports apparel encompasses a range of products, including leggings, shoes, socks, hats, and more. These items are typically made from lightweight, breathable, and moisture-wicking materials that facilitate body temperature regulation and stretchability.
Ergonomic designs cater to the unique needs of different sports, ensuring a comfortable and effective overall sporting experience. Consumer preferences for sports apparel extend beyond functionality, with self-expression, team colors, and logos playing essential roles. Professional athletes and amateurs alike embrace the latest trends, such as athleisure wear, compression technology, temperature regulation, and antimicrobial properties. Influencer marketing and brand collaborations are increasingly common strategies employed by both established players and emerging brands to reach consumers. Sustainability, eco-friendly products, and ethically produced items are gaining traction in the market. Cycling, in particular, has seen a rise in popularity, leading to the development of unique products catering to the specific needs of cyclists.
E-commerce and virtual fitness platforms have also transformed the way consumers access and purchase sports apparel. The market is expected to continue growing, driven by the health and fitness movement and the active lifestyle trend.
Our sports apparel market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The availability of innovative sports apparel leading to product premiumization is the key driver of the market. The market is witnessing significant growth due to the increasing awareness of the importance of regular physical activities and the resulting demand for high-performance apparel. Innovative designs and advanced fabrications have led to the launch of premium-priced jackets, gloves, and athletic footwear, catering to various sports including professional and domestic ones. Sports celebrities' endorsements have further fueled the market's growth. The market snapshot includes the athletic footwear segment, which dominates the market, followed by the sports apparel and accessories segments. Consumers prefer buying from sporting goods stores and online platforms like Alibaba, ensuring easy access to authentic products.
Moreover, technological advancements, such as moisture-wicking and breathable fabrics, have led to the production of sport-specific wear for basketball, football, rugby, trail running, golf, and other sports. Market competitors, such as Nike Inc., focus on delivering innovative, high-quality products to meet consumer demands, with functionality and performance-enhancing features being key differentiators. However, the market also faces challenges from counterfeit products and brand imitations.
Technological advancements in sports apparel are the upcoming trend in the market. The market is witnessing significant growth due to the increasing awareness of regular physical activities and the importance of functionality and performance-enhancing features in athletic wear. Jackets and gloves are popular categories in this market, with sports celebrities endorsing various brands to boost sales. The professional sports and domestic sports sectors are major contributors to the market's growth.
Further, the market snapshot includes the athletic footwear, sports apparel, and accessories segments. Kids are a significant consumer base, and offline stores and online platforms, including sporting goods stores and e-commerce platforms like Alibaba, cater to their demands. Manufacturers are continuously innovating to offer high-quality, cost-effective products with wicking, comfort, grip, and stickiness features. However, the market also faces challenges such as counterfeit products and brand imitations, which affect the industry's reputation and consumer trust.
Volatility in prices of raw materials for sports apparel is a key challenge affecting the market growth. The market is witnessing significant growth due to increasing awareness and participation in regular physical activities. The market is segmented into athletic footwear, sports apparel, and accessories. The athletic footwear segment holds the largest market share, while the sports apparel segment is projected to grow at a faster rate. Jackets and gloves are popular products in the sports apparel segment. Sports celebrities' endorsements have significantly influenced consumer behavior, leading to increased demand for authentic sports apparel. Professional sports and domestic sports have contributed to the growth of the market. The market snapshot shows that the market is competitive, with various players vying for market share.
Offline stores and online platforms, including sporting goods stores and e-commerce platforms like Alibaba, are significant distribution channels. The accessories segment, including gloves, is also experiencing growth due to the functionality and performance-enhancing features they offer. However, the market faces challenges such as the influx of counterfeit products and brand imitations. The increasing prices of raw materials, including polyester, nylon, and spandex, also affect the profit margins of companies. Local players' entry into the market leads to price wars among competitors, further impacting profitability. Despite these challenges, the market is expected to grow due to the increasing demand for sports apparel and the need for performance-enhancing features.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers sports apparel such as lift your mind tee, lift your mind windbreaker, and city escape graphic tee.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing significant growth due to the increasing participation in physical activities, including hiking, running, and yoga, among men, women, and children. The outdoor recreational activities sector is a major contributor to this trend, driven by health consciousness and a desire for comfort and breathability during workouts. According to the Outdoor Industry Association, the market for sports apparel is expected to continue its upward trajectory, with key players focusing on innovation and sustainability. Brands like Lululemon, Nike, Reebok, Adidas, Puma, and Yonex are leading the charge, offering a wide range of tops & t-shirts, trousers and tights, shorts, and accessories for various sports and fitness activities.
In addition, these garments are made from a variety of raw materials, including cotton, synthetic fibers like nylon and rayon, and polyester, ensuring high performance and durability. Athletes and fitness enthusiasts alike value the comfort and breathability of these garments, allowing them to push their limits during workouts. Jerseys and t-shirts, in particular, are popular choices for team sports and individual training sessions. Overall, the market is a dynamic and competitive industry, with brands continually striving to meet the evolving needs of consumers.
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Market Scope |
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Report Coverage |
Details |
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Page number |
173 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.17% |
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Market Growth 2024-2028 |
USD 99.75 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.52 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Berkshire Hathaway Inc., Columbia Sportswear Co., Decathlon SA, Fila Holdings Corp., Group Rossignol USA Inc., Hanesbrands Inc., K Swiss Inc., Levi Strauss and Co., Li Ning Co. Ltd., lululemon athletica Inc., Mizuno USA Inc., New Balance Athletics Inc., Nike Inc., Ralph Lauren Corp., Under Armour Inc., VF Corp., Yonex Co. Ltd., ASICS Corp., Iconix International, and PUMA SE |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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