Sweet Biscuit Market Size 2024-2028 

The sweet biscuit market size is estimated to grow by USD 22.8 billion at a CAGR of 4.19% between 2023 and 2028. The biscuit industry is experiencing significant growth due to the increasing preference for healthier snacking options. Consumers are becoming more conscious of their dietary choices, leading to a rise in demand for biscuits that contain whole grains, reduced sugar, and other health-promoting ingredients. Additionally, the convenience factor of biscuits as a snack option cannot be overlooked, especially in today's fast-paced world. Furthermore, the advancing retail sector is facilitating easier access to these biscuits, making them a go-to choice for consumers looking for a quick and nutritious snack. Overall, the combination of health-conscious consumers, a growing preference for convenient snacks, and an advancing retail sector is driving the growth of the biscuit industry.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market encompasses a wide range of biscuit varieties, including chocolate-coated biscuits, cookies, filled biscuits, plain biscuits, sandwich biscuits, and more. Chocolate-coated biscuits and cookies are popular choices for consumers due to their indulgent nature. Filled biscuits, with their custard, jam, creme, fruit fillings, and jam fillings, offer a delightful texture and flavor experience. Supermarkets and hypermarkets, specialist retailers, convenience stores, and online stores are the primary channels for sweet biscuit sales. Consumers increasingly seek out gluten-free, natural ingredient, whole grain, reduced sugar, and fiber-rich options. Key ingredients in sweet biscuit production include flour, sugar, salt, butter, and vegetable shortening, along with baking powder and various fillings. Premiumization is a significant trend in the sweet biscuit market, with consumers willing to pay more for high-quality, gourmet, and health-conscious options. The market is also influenced by lifestyle-related disorders, driving demand for reduced sugar, fat content, and protein-rich biscuits. Overall, the sweet biscuit market is expected to grow steadily, catering to diverse consumer preferences and demands. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Growing preference for healthy biscuits is notably driving market growth. The market is experiencing significant growth due to shifting dietary habits and wellness trends. With an increasing focus on health and fitness, consumers are seeking convenient and natural snack options, particularly working adults and millennials. Natural sweeteners and high-quality ingredients are becoming the norm in clean-label formulations, as consumers demand transparency and organic claims. Traditional flavors continue to be popular, but manufacturers are also experimenting with new tastes to cater to diverse preferences.

Furthermore, production costs and product safety standards are key considerations for manufacturers, with government regulations increasingly stringent. Alternative technology and raw materials are being explored to reduce production costs and enhance product safety. Preservation chemicals are being used judiciously to maintain the shelf life of biscuits while minimizing their impact on consumer health. The per capita income of consumers in various regions is also influencing the market dynamics, with demand being highest in developing economies. Overall, the sweet biscuit market is poised for continued growth as consumers seek healthy, convenient, and naturally sweetened snack options. Thus, such factors are driving the growth of the market during the forecast period.

Significant  Market Trends

Growth of online retailing is the key trend in the market. The market has experienced significant growth due to various factors, including shifts in dietary habits and wellness trends. Consumers are increasingly seeking out high-quality ingredients, natural and organic claims, and clean-label formulations. Natural sweeteners, such as seeds, are becoming more popular as alternatives to refined sugars. These trends have influenced manufacturers to innovate and produce sweet biscuits using traditional flavors and alternative technology. Convenience is also a major factor, as consumers look for quick and easy meals.

However, production costs and product safety standards remain important considerations for manufacturers. Government regulations play a crucial role in ensuring the safety and quality of raw materials and preservation chemicals used in sweet biscuit production. Online retailing has become a significant channel for sweet biscuit suppliers, enabling them to expand their reach and improve customer relations. With increasing per capita income and the convenience of e-commerce, the future looks promising for the sweet biscuit market. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

Fluctuating raw material prices is the major challenge that affects the growth of the market. The production of sweet biscuits involves the utilization of key ingredients such as refined flour, sugar, salt, and milk. The escalating costs of these raw materials pose a significant challenge for manufacturers, as they account for a substantial portion of the production expenses. Factors contributing to this increase include rising per capita income, which drives up demand for high-quality ingredients, as well as the growing trend towards clean-label formulations and natural, organic claims.

Furthermore, adverse weather conditions, national emergencies, and government regulations can also impact the availability and cost of raw materials. To mitigate these challenges, manufacturers explore alternative technologies and preservation chemicals for optimizing production and ensuring product safety standards. Despite these hurdles, the sweet biscuit market continues to evolve, with an emphasis on traditional flavors and convenience meals catering to diverse dietary habits and wellness trends. Hence, the above factors will impede the growth of the market during the forecast period

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Britannia Industries Ltd. - The company offers sweet biscuits such as Goodday choco chunkies, choco chips, and choco nuts.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Alco Group
• Bahlsen GmbH and Co. KG
• BakeMate
• Border Biscuits Ltd.
• Britannia Industries Ltd.
• Burtons Biscuit Co.
• Campbell Soup Co.
• Corporativo Bimbo SA de CV
• Cremica Food Industries Ltd.
• Frank Roberts and Sons Ltd.
• Grupo Nutresa
• ITC Ltd.
• Kellogg Co.
• Mondelez International Inc.
• Nestle SA
• Parle Products Pvt. Ltd.
• Poppies Bakeries NV
• The Kraft Heinz Co.
• United Biscuits UK Ltd.
• Yildiz Holding Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Distribution Channel 

The Offline segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of products, including chocolate-coated biscuits, cookies, filled biscuits, sandwich biscuits, and more. Supermarkets and hypermarkets serve as the primary distribution channels for these treats in the offline retail sector. The expansion of the organized retail industry has led to an increase in sales of sweet biscuits due to the convenience and variety they offer. 

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The offline segment was the largest segment and was valued at USD 70 billion in 2018. With vast shelf spaces and ample storage, these retail outlets can accommodate numerous sweet biscuit brands and flavors. Consumers are drawn to supermarkets and hypermarkets due to their accessibility and the ability to purchase a multitude of products under one roof. Additionally, bulk purchases often result in discounts and free items, further encouraging sales. Urbanization and lifestyle changes, including the snacking trend, have contributed to the growing demand for sweet biscuits. In response to consumer preferences and health-related issues, the market offers various options such as gluten-free, vegan, protein-rich, and nutrient-dense products. Product innovations include unique shapes, attractive packaging materials, and free-from labels catering to consumers with celiac disease or other dietary restrictions. Functional products with fruity flavors and energy-boosting ingredients have also gained popularity among millennials and working professionals. The retail sector continues to evolve, addressing health-related concerns and lifestyle-related disorders like diabetes, obesity, and undernutrition problems. Premium sweet biscuits catering to the well-being trend and offering tasty indulgence are increasingly available in the market. New varieties and flavors are consistently introduced to cater to diverse consumer preferences and lifestyles.

By Region

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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market encompasses a wide range of products, including sandwich fillings, cream-based fillings, fruit fillings, and jam fillings. These biscuits are often made with natural ingredients and whole grains, offering reduced sugar, fiber, and protein content. Premiumization trends in the industry have led to the emergence of artisanal and gourmet biscuits with exotic ingredients and handcrafted techniques. The market includes various distribution channels such as pouches/packets, jars, and boxes. Changing consumer lifestyles have driven demand for portable snack options with shelf-stability, making sweet biscuits a popular choice among the middle-class population. The revenue market share is growing, with digestive biscuits, low-calorie spreads, and ready-to-eat food items leading the retail landscape. Luxury bakery items, such as cookies made with buttercream, chocolate, or peanut butter, are also gaining popularity. Independent bakeries and online channels are increasingly contributing to the industry's growth. Urbanization has further expanded the market, making sweet biscuits accessible to a broader audience.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel Outlook
  • Offline
  • Online

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

The market is witnessing significant growth due to the increasing snacking trend, urbanization, industrialization, and lifestyle changes. Chocolate-coated biscuits, cookies, filled biscuits, sandwich biscuits, and plain biscuits are popular choices among consumers. Supermarkets/hypermarkets, specialist retailers, convenience stores, online stores, and other retail channels cater to the diverse consumer preferences. Gluten-free, vegan, and protein-rich products are gaining traction due to health-related issues such as diabetes, obesity, and celiac disease.

Furthermore, consumers are increasingly seeking nutrient-rich, functional products that cater to their well-being. Product innovations, unique shapes, attractive packaging materials, free-from products, and fruity flavors are key trends in the market. Premium sweet biscuits offer tasty indulgence for working professionals and millennials, while energy boost and undernutrition problems drive demand for functional products. Consumer accessibility, convenience, and affordability are crucial factors influencing the retail sector. The sweet biscuit market is expected to continue its growth trajectory in the coming years, catering to the evolving consumer preferences and lifestyle-related disorders.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies