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The swimming gear market size is forecast to increase by USD 12.9 billion, at a CAGR of 5.96% between 2023 and 2028. The market is experiencing significant growth, driven by product innovations and branding and promotional strategies. One notable trend is the increasing demand for eco-friendly swimwear, as consumers become more conscious of the environmental impact of their purchases. However, market fragmentation and price-sensitive consumers pose challenges to market growth. Moreover, an increasing number of luxury swimming clubs and spas, especially in developed countries, in recent years is expected to further increase demand for swimwear. Product innovations, such as the development of high-performance swimsuits and smart swimwear, are attracting new customers and retaining existing ones. Brands are investing in marketing efforts to build brand loyalty and differentiate themselves in a crowded market. Meanwhile, the shift towards sustainable and eco-friendly materials is gaining momentum, with many manufacturers responding to consumer demand for more ethical and environmentally-friendly products. Despite these opportunities, the market remains competitive, with price being a key consideration for many consumers. Overall, the market is expected to continue growing, driven by consumer trends and innovative product offerings.
Swimming is a popular water sport enjoyed by people of all ages and fitness levels. The market for swimming gear includes various products such as swim caps, goggles, eco-friendly swimwear, and specialized equipment like fins and swimsuits. Swim caps help retain heat and prevent water from entering the ears, while goggles enhance vision underwater. Eco-friendly swimwear is gaining popularity due to increasing environmental consciousness. Online retailing is a significant trend in the market, allowing customers to purchase customized gear from the comfort of their homes. Branding plays a crucial role in the market, with well-known brands dominating the scene. Swimming pools, sports stores, and specialty stores are traditional sales channels, but online stores are increasingly popular, especially among the middle-class population with high internet penetration. Training facilities, swimming clubs, and fitness regimens also contribute to the market's growth. Women's swim training and online distribution are other emerging trends. Thermal insulation and vision enhancement are essential features for swimmers, especially in colder waters, to prevent hypothermia. Overall, the market is diverse and dynamic, catering to various needs and preferences in water sports.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The swimwear segment is estimated to witness significant growth during the forecast period. Various swimwear products include one-piece swimsuits, bikini (two-piece) swimwear, swim trunks, board shorts, and rash guards. They offer comfort, freedom of movement, and durability in water and might even have additional advantages like chlorine resistance, UV protection, and quick-drying fabrics to cater to unique end-user requirements.
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The swimwear segment was the largest and was valued at USD 21.00 billion in 2018. Women buyers have a wide range of options of swimwear including one-piece swimsuits, bikinis, and tank suits. Moreover, companies are using several techniques to appeal to millennials who might prefer bright colors and unique designs. The global swimwear market is a dynamic market with frequent changes in materials and styles being offered depending on the latest fashion trends. Hence such factors will propel segment growth during the forecast period.
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Europe is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Swimming is a popular water-based activity enjoyed by people of all ages and backgrounds for exercise, relaxation, and competitive sports. Swimming gear plays a crucial role in enhancing the experience and ensuring safety. Swim caps and goggles are essential accessories for protecting the hair from chlorine damage and enhancing vision underwater, respectively. Eco-friendly swimwear made from sustainable materials is gaining popularity among consumers, aligning with the trend towards online retailing and customized swim gear. Branding is an essential aspect of the market, with many well-known brands catering to various segments, including water sports, swimming pools, and swimming training. Swimwear, swim caps, goggles, fins, and towels are the primary categories of swim gear, with specialty stores, sports stores, and online stores serving as retail channels. The middle-class population's increasing disposable income and rising internet penetration have fueled the growth of the market. Competitor analysis and strategic analysis are crucial for businesses to stay competitive in the market for swim gear accessories and swimming sports.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Product innovations and branding and promotions is notably driving market growth. The market caters to the needs of women swim trainers, sports enthusiasts, and water sports event participants. Vendors introduce innovative and technologically advanced products to enhance consumer experience and ensure safety. Advanced textile technology is used to create customizable swimwear, offering organic materials and UV protection. Online distribution channels have fragmented the market, making swimming gear accessible to price-sensitive customers.
However, the market faces challenges such as counterfeit goods and the need for sustainable practices. Notable product launches include AMEO Power Breather, an advanced snorkel, and Wahooo Swim Monitor System's headband with submergence sensors. Swimming infrastructure development and participation in swimming teams further fuel market growth. Thus, such factors are driving the growth of the market during the forecast period.
Increasing demand for eco-friendly swimwear is the key trend in the market. The market is particularly women's swim training equipment, is witnessing a shift towards sustainable practices. Consumers are becoming more price-sensitive and environmentally conscious, leading to an increase in demand for eco-friendly swimwear. Brands are responding to this trend by introducing customizable swimwear made from organic materials, such as recycled plastics, regenerated nylon, and organic cotton. Online distribution channels have also gained popularity, making sustainable swimwear more accessible to a wider audience.
However, the market is fragmented, with numerous vendors offering counterfeit goods, making it essential for consumers to ensure authenticity. Sports enthusiasts and participants in water sports events require high-quality, functional swimwear. Swim teams and athletes also prioritize swimming infrastructure and technology, such as textile technology, to enhance performance. Vendors are focusing on innovation and ethical production to meet the demands of eco-conscious consumers. VAUTE swimwear, for instance, is a sustainable brand that produces eco-friendly swimwear made from recycled carpet fibers and ethically sourced materials. Thus, such trends will shape the growth of the market during the forecast period.
Market fragmentation and price-sensitive consumers is the major challenge that affects the growth of the market. The market caters to the demands of women swim trainers, sports enthusiasts, and participants in water sports events. With the rise of online distribution channels, the market has become more accessible to a wider audience. However, the market's fragmentation poses a challenge, as numerous established and local players compete for market share. Price sensitivity is a significant factor among consumers, particularly those in the mass and mid-range market segments. To counter this, market leaders are investing in research and development to create superior materials, designs, shapes, comfort, and patterns for mid-range and luxury swimming gear. Sustainable practices, such as the use of organic materials and textile technology, are also gaining popularity among consumers. Customizable swimwear is another trend that is attracting buyers.
Despite these efforts, the market faces challenges, including the prevalence of counterfeit goods and the need for improved swimming infrastructure. To address these issues, stakeholders are collaborating to ensure the authenticity of products and to promote the growth of swimming facilities. Overall, the market is expected to grow, driven by the increasing popularity of swimming as a sport and the rising number of water sports events. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers swimming gear products such as swimwear, and swim shoes.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Swimming is a popular water-based activity enjoyed by people of all ages and fitness levels. Swimming gear plays a crucial role in enhancing the experience and effectiveness of this exercise. Swim caps and goggles are essential swimming accessories that provide hair protection and vision enhancement, respectively. Eco-friendly swimwear made from sustainable materials is gaining popularity among consumers, aligning with the trend of responsible consumption. Online retailing has revolutionized the way we buy swimming gear, offering convenience and accessibility. Customized swim gear and branding have become essential elements in the competitive swimming world. Swimming pools, sports stores, specialty stores, and online stores are the primary retail channels for swimming gear.
The middle-class population and increasing internet penetration have fueled the growth of the market. Swimming training and fitness regimens have emphasized the importance of premium quality swim gear for optimal performance and health benefits. Competitor analysis and strategic analysis are crucial for businesses in the swimming gear industry. Swim gear accessories such as fins, towels, and swimsuits are also essential components of a comprehensive swimming gear collection. Swimming sports, including water polo and synchronized swimming, require specialized gear. In conclusion, the market is a dynamic and growing industry, driven by the increasing popularity of swimming as a fitness activity and the demand for high-quality, functional, and eco-friendly gear.
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Market Scope |
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Report Coverage |
Details |
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Page number |
184 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.96% |
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Market growth 2024-2028 |
USD 12.9 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.21 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 37% |
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Key countries |
US, UK, Germany, Canada, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Aqualung Trading, Arena Spa, BaliSwim, blueseventy LLC, Durham and Slotar Trading Pty Ltd., Elite Sportswear L.P., FINIS Inc., FIRST RANK Co. Ltd., Head, La Perla Global Management UK Ltd., Marquee Brands, Maru Swimwear Ltd., MIRIADE Spa, Nike Inc., Orbea S. Coop., Pentland Brands Ltd., PUMA SE, Quiksilver Inc., and Swimwear Anywhere Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Market Segmentation by End-user
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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