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The US test preparation market size is forecast to increase by USD 16.28 billion at a CAGR of 7.6% between 2023 and 2028. The market is witnessing significant growth due to several key factors. University admissions and job seekers increasingly rely on test scores to secure their places in esteemed institutions and careers. Working professionals are also investing in niche exams and specialized certifications to upskill and remain competitive in their industries. Companies are leveraging technology to deliver technologically advanced test preparation through the incorporation of visual technologies such as Virtual Reality (VR) and Augmented Reality (AR), and advanced modules like Artificial Intelligence (AI). Key market trends include the increasing emphasis on online mode of test preparation, technological advances in test preparation services, and the availability of open-source materials. Globalization of education is another major driver, as students from diverse backgrounds seek to expand their horizons and enhance their employability. These factors are fueling the demand for comprehensive solutions that cater to the unique needs of various exams and certifications.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Additional Value/Volume Data
6 Five Forces Analysis
7 Market Segmentation by End-user
8 Market Segmentation by Product
9 Market Segmentation by Learning Method
10 Customer Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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