Europe Toys Market Size 2025-2029
The Europe toys market size is forecast to increase by USD 10.39 billion, at a CAGR of 4.7% between 2024 and 2029.
- European toys market is experiencing significant growth, driven by expanding product portfolios and increasing strategic alliances among key players. The market is witnessing a trend towards product premiumization, as consumers are willing to pay more for innovative, high-quality, and educational toys and games. This shift presents a lucrative opportunity for companies to differentiate themselves and capture a larger market share. However, the market is not without challenges. The availability of low-quality counterfeit toys and games product poses a significant threat to market growth. These products not only undermine the reputation of legitimate manufacturers but also put children's safety at risk. To navigate this challenge, companies must invest in robust intellectual property protection strategies and collaborate with regulatory bodies to ensure consumer safety. By staying ahead of these trends and addressing challenges effectively, companies can capitalize on the growing demand for toys in Europe and strengthen their market position.
What will be the Europe Toys Market Size During the Forecast Period?
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1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Product
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe: Year-over-year growth 2024-2029 (%)
- Data Table on Regional - Market size and forecast 2024-2029 ($ billion)
5 Historic Market Size
- 5.1 Toys Market in Europe 2019 - 2023
- Historic Market Size - Data Table on Toys Market in Europe 2019 - 2023 ($ billion)
- 5.2 Product segment analysis 2019 - 2023
- Historic Market Size - Product Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on the toys market in Europe
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product
- 8.1 Market segments
- Chart on Product - Market share 2024-2029 (%)
- Data Table on Product - Market share 2024-2029 (%)
- 8.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 8.3 Activity toys and accessories - Market size and forecast 2024-2029
- Chart on Activity toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Data Table on Activity toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Chart on Activity toys and accessories - Year-over-year growth 2024-2029 (%)
- Data Table on Activity toys and accessories - Year-over-year growth 2024-2029 (%)
- 8.4 Soft toys and accessories - Market size and forecast 2024-2029
- Chart on Soft toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Data Table on Soft toys and accessories - Market size and forecast 2024-2029 ($ billion)
- Chart on Soft toys and accessories - Year-over-year growth 2024-2029 (%)
- Data Table on Soft toys and accessories - Year-over-year growth 2024-2029 (%)
- 8.5 Outdoor and vehicle toys - Market size and forecast 2024-2029
- Chart on Outdoor and vehicle toys - Market size and forecast 2024-2029 ($ billion)
- Data Table on Outdoor and vehicle toys - Market size and forecast 2024-2029 ($ billion)
- Chart on Outdoor and vehicle toys - Year-over-year growth 2024-2029 (%)
- Data Table on Outdoor and vehicle toys - Year-over-year growth 2024-2029 (%)
- 8.6 Games and puzzles - Market size and forecast 2024-2029
- Chart on Games and puzzles - Market size and forecast 2024-2029 ($ billion)
- Data Table on Games and puzzles - Market size and forecast 2024-2029 ($ billion)
- Chart on Games and puzzles - Year-over-year growth 2024-2029 (%)
- Data Table on Games and puzzles - Year-over-year growth 2024-2029 (%)
- 8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 8.8 Market opportunity by Product
- Market opportunity by Product ($ billion)
- Data Table on Market opportunity by Product ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share 2024-2029 (%)
- Data Table on Distribution Channel - Market share 2024-2029 (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Specialty stores - Market size and forecast 2024-2029
- Chart on Specialty stores - Market size and forecast 2024-2029 ($ billion)
- Data Table on Specialty stores - Market size and forecast 2024-2029 ($ billion)
- Chart on Specialty stores - Year-over-year growth 2024-2029 (%)
- Data Table on Specialty stores - Year-over-year growth 2024-2029 (%)
- 9.4 E-retailers - Market size and forecast 2024-2029
- Chart on E-retailers - Market size and forecast 2024-2029 ($ billion)
- Data Table on E-retailers - Market size and forecast 2024-2029 ($ billion)
- Chart on E-retailers - Year-over-year growth 2024-2029 (%)
- Data Table on E-retailers - Year-over-year growth 2024-2029 (%)
- 9.5 Hypermarkets - Market size and forecast 2024-2029
- Chart on Hypermarkets - Market size and forecast 2024-2029 ($ billion)
- Data Table on Hypermarkets - Market size and forecast 2024-2029 ($ billion)
- Chart on Hypermarkets - Year-over-year growth 2024-2029 (%)
- Data Table on Hypermarkets - Year-over-year growth 2024-2029 (%)
- 9.6 Department stores - Market size and forecast 2024-2029
- Chart on Department stores - Market size and forecast 2024-2029 ($ billion)
- Data Table on Department stores - Market size and forecast 2024-2029 ($ billion)
- Chart on Department stores - Year-over-year growth 2024-2029 (%)
- Data Table on Department stores - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Customer Landscape
- 10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Geographic Landscape
- 11.1 Geographic segmentation
- Chart on Market share by geography - 2024-2029 (%)
- Data Table on Market share by geography - 2024-2029 (%)
- 11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 11.3 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 11.4 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 11.5 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 11.6 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 11.7 Rest of Europe - Market size and forecast 2024-2029
- Chart on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Rest of Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Rest of Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of Europe - Year-over-year growth 2024-2029 (%)
- 11.8 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Table on Market opportunity by geography ($ billion)
12 Drivers, Challenges, and Opportunity/Restraints
- 12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 12.4 Market opportunities/restraints
13 Competitive Landscape
- 13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 13.3 Landscape disruption
- Overview on factors of disruption
- 13.4 Industry risks
- Impact of key risks on business
14 Competitive Analysis
- 14.2 Company ranking index
- 14.3 Market positioning of companies
- Matrix on companies position and classification
- 14.4 Clementoni Spa
- Clementoni Spa - Overview
- Clementoni Spa - Product / Service
- Clementoni Spa - Key offerings
- SWOT
- 14.5 Evertoys
- Evertoys - Overview
- Evertoys - Product / Service
- Evertoys - Key offerings
- SWOT
- 14.6 First Celtic Toys and Learning Ltd.
- First Celtic Toys and Learning Ltd. - Overview
- First Celtic Toys and Learning Ltd. - Product / Service
- First Celtic Toys and Learning Ltd. - Key offerings
- SWOT
- 14.7 HABA Sales GmbH and Co. KG
- HABA Sales GmbH and Co. KG - Overview
- HABA Sales GmbH and Co. KG - Product / Service
- HABA Sales GmbH and Co. KG - Key offerings
- SWOT
- 14.8 Hamleys of London Ltd.
- Hamleys of London Ltd. - Overview
- Hamleys of London Ltd. - Product / Service
- Hamleys of London Ltd. - Key offerings
- SWOT
- 14.9 Hasbro Inc.
- Hasbro Inc. - Overview
- Hasbro Inc. - Business segments
- Hasbro Inc. - Key offerings
- Hasbro Inc. - Segment focus
- SWOT
- 14.10 JWS Europe Ltd.
- JWS Europe Ltd. - Overview
- JWS Europe Ltd. - Product / Service
- JWS Europe Ltd. - Key offerings
- SWOT
- 14.11 Learning Resources Ltd.
- Learning Resources Ltd. - Overview
- Learning Resources Ltd. - Product / Service
- Learning Resources Ltd. - Key offerings
- SWOT
- 14.12 LEGO System AS
- LEGO System AS - Overview
- LEGO System AS - Product / Service
- LEGO System AS - Key news
- LEGO System AS - Key offerings
- SWOT
- 14.13 Mattel Inc.
- Mattel Inc. - Overview
- Mattel Inc. - Business segments
- Mattel Inc. - Key news
- Mattel Inc. - Key offerings
- Mattel Inc. - Segment focus
- SWOT
- 14.14 Simba Dickie Group GmbH
- Simba Dickie Group GmbH - Overview
- Simba Dickie Group GmbH - Product / Service
- Simba Dickie Group GmbH - Key offerings
- SWOT
- 14.15 Thames and Kosmos LLC
- Thames and Kosmos LLC - Overview
- Thames and Kosmos LLC - Product / Service
- Thames and Kosmos LLC - Key offerings
- SWOT
- 14.16 Takara Tomy Co. Ltd.
- Takara Tomy Co. Ltd. - Overview
- Takara Tomy Co. Ltd. - Product / Service
- Takara Tomy Co. Ltd. - Key offerings
- SWOT
- 14.17 Theo Klein GmbH
- Theo Klein GmbH - Overview
- Theo Klein GmbH - Product / Service
- Theo Klein GmbH - Key offerings
- SWOT
- 14.18 Vivid Imaginations UK
- Vivid Imaginations UK - Overview
- Vivid Imaginations UK - Product / Service
- Vivid Imaginations UK - Key offerings
- SWOT
15 Appendix
- 15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 15.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 15.4 Research methodology
- 15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 15.9 360 degree market analysis
- 360 degree market analysis
- 15.10 List of abbreviations
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