Enjoy complimentary customisation on priority with our Enterprise License!
The Europe toys market size is estimated to grow by USD 9.27 billion at a compound annual growth rate of 4.39% between 2023 and 2028. The Toys Market in Europe is experiencing significant growth, driven by the expansion of product portfolios and the rising trend of eco-friendly toys. As companies introduce more diverse product offerings, consumers are increasingly willing to pay a premium for high-quality, innovative toys. Moreover, the emergence of eco-friendly toys, which are made from sustainable materials and have minimal environmental impact, is gaining popularity in Europe. This shift towards more conscious consumer choices is being fueled by the region's strong toy gifting culture, where toys are often given as gifts during special occasions and celebrations. As a result, the Toys Market in Europe is expected for continued growth, with a focus on innovation, sustainability, and consumer satisfaction.
To learn more about this report, View Sample PDF
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Europe Toys Market. One of the major companies in the market include:
Clementoni Spa, Evertoys: The company offers toys such as Digital Globe, Barbie Space Explorer, Harry Potter Floating Buckbeak, Nasa Mars Exploration.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
4M Industrial Development Ltd., First Celtic Toys and Learning Ltd., Goliath Games, HABA Group B.V. and Co.KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group GmbH, Takara Tomy Co. Ltd., The Toy Co., Theo Klein GmbH, and VTech Holdings Ltd.
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Encouraging creativity and fostering social interaction in children is crucial for their holistic development. This can be achieved through a diverse range of activities and toys such as dolls, puzzles, and board games. While electronic devices have their place, it's important to balance screen time with hands-on experiences that promote physical growth, emotional growth, and intellectual growth, as well as enhance motor skills and hand-eye coordination. Toys that encourage problem-solving abilities and imaginative play, such as educational toys focusing on letters, numbers, and shapes, not only stimulate cognitive development but also carry cultural significance and reflect societal values. Through play, children learn important social skills like sharing and cooperation, laying the foundation for positive interactions and relationships. By providing a rich environment for exploration and learning, caregivers can nurture well-rounded individuals who are prepared for the challenges of the future.
The presence of toy gifting culture in the region is driving Europe toys market growth. The gifting culture in Europe includes people offering different types of gifts, such as clothes and accessories, toys, books, and beauty products, particularly during festivals and birthdays. In addition, among these products, toys are the second-most gifted items, after clothes and accessories, especially in countries such as Portugal, Belgium, France, and Spain. Therefore, the demand for toys is increasing in Europe. Furthermore, to cater to the growing demand, the companies are offering products that are specific to festivals and occasions in various countries. For instance, vendors and retailers that operate in the region offer a wide range of toys at discounted prices during festivals such as Christmas and Easter. Hence, such factors are positively impacting the European - toy market. Therefore, it is expected to drive the Europe toys market growth during the forecast period.
The rising popularity of construction toys is a primary trend in the Europe toys market. Toys are sold by various established and new companies in Europe, which fuels the competition in terms of introduction and is based on the portfolio of a wide range of construction toys. In addition, the demand for specialized construction toys is rising, which increases the revenues and profits of retailers and market players as well as helps them expand their customer base. In addition, specialized toys mostly constitute products that are crafted by local artisans or created based on local themes and the nature of the local customer base. Moreover, this leads to a high degree of product differentiation among specialty retailers, and the demand for specialized construction toys from the premium customer segment is increasing. Hence, such factors are positively impacting the European - toy market. Therefore, it is expected to drive the Europe toys market growth during the forecast period.
The growing popularity of digital games and e-games is a significant challenge hindering Europe toys market growth. The popularity of digital games and e-games is increasing across the globe. In addition, digital games and e-games are replacing traditional toys and games such as construction toys. Moreover, low consumer loyalty toward traditional toys and games, including construction toys, and the introduction of different popular motion-sensing games on digital gaming platforms hamper the sales of traditional toys and games. In addition, the demand for video games is increasing. Hence, such factors are negatively impacting the European - toy market. Therefore, it is expected to hinder the Europe toys market growth during the forecast period.
Get a detailed analysis of drivers, trends, and challenges Request Free PDF Sample !
The activity toys and accessories segment is estimated to witness significant growth during the forecast period. This segment comprises construction toys, activity toys, action figures, and accessories. In addition, construction toys include various toys and sets used for constructing different models. Moreover, they are usually made of plastic, metal, or wood. Furthermore, construction toys comprise building blocks, construction vehicles, construction sets, and models of construction workers.
To gain further insights on the market contribution of various segments Request a PDF Sample
The activity toys and accessories segment was the largest segment and was valued at USD 6.52 billion in 2018. Moreover, activity toys include products such as frisbees and hula hoops, which are used for recreation, sports, fitness, and juggling. In addition, children aged above two are more involved in playing these outdoor games. Furthermore, outdoor and sports toys are expected to witness a rise in demand due to factors such as the growing concerns of childhood obesity and other health problems. In addition, some of the major brands providing activity toys are Melissa & Doug, LEGO System AS, and TOMY Co. Ltd. Hence, such factors are fuelling the growth of this segment which in turn will drive the Europe toys market growth during the forecast period.
Based on the distribution channel, the market has been segmented into specialty stores, e-retailers, hypermarkets, and department stores. The specialty stores segment will account for the largest share of this segment.
You may also interested in below market reports:
Toys and Games Market: Toys and Games Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, UK, India - Size and Forecast
Educational Toys Market: Educational Toys Market by Age Group, Product, and Geography - Forecast and Analysis
Construction Toys Market: Construction Toys Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast
Hand-eye coordination and problem-solving abilities are crucial skills that can be nurtured through interactive toys and games. Parents today are increasingly seeking quality toys that not only entertain but also stimulate STEM learning and encourage cognitive skills and critical thinking. With the rise of digital interfaces and technology-driven toys, including those featuring augmented reality and virtual reality, children are exposed to a wide array of experiences that enhance technological literacy. However, amidst urbanization and changing living spaces, the importance of outdoor play areas and physical activity for physical development and well-being cannot be overstated. Effective screen time management is vital in maintaining a healthy balance between digital play and outdoor activities. As ecommerce platforms cater to a global audience, they play a significant role in distributing toys and educational components, promoting eco-friendly practices and safety features while reducing packaging waste through innovative marketing campaigns.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2023 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 4.39% |
|
Market Growth 2024-2028 |
USD 9.27 billion |
|
Market structure |
Fragmented |
|
YoY growth (%) |
4.07 |
|
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
|
Key companies profiled |
4M Industrial Development Ltd., Clementoni Spa, Evertoys, First Celtic Toys and Learning Ltd., Goliath Games, HABA Group B.V. and Co.KG, Hamleys of London Ltd., Hasbro Inc., JWS Europe Ltd., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Ravensburger AG, Simba Dickie Group GmbH, Takara Tomy Co. Ltd., The Toy Co., Theo Klein GmbH, and VTech Holdings Ltd. |
|
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
|
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
