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The artificial sweetener market is expected to register a moderate growth rate during the forecast period. Technavio’s market research analysts project the artificial sweetener market in the UK to reach USD 93.87 million by the year 2019.
The rising demand for natural sweeteners such as stevia and the declining demand for diet soft drinks, which are the primary users of artificial sweeteners, can pose a serious challenge to the growth of the market during the forecast period. Increasing health consciousness among the consumers and the increasing number of obese and diabetic patients is expected to keep the keep the market growing moderately during the forecast period.
Saccharin market in the UK was valued at close to USD 16.28 million in 2014. Saccharin is the third most popular segment after aspartame and sucralose. Saccharin is almost 300 times sweeter than sugar. The latest research shows that saccharin can inhibit the growth of cancer cells. It is primarily used in products such as beverages, candies, and medicines.
Artificial sweeteners are primarily used in the beverage industry. They are used to sweeten diet soft drinks such as diet coke and diet Pepsi. Almost 45-47% of artificial sweeteners are used in the beverage industry. Nowadays artificial sweeteners are being used in dairy products and alcoholic beverages such as Sound Vodka Orange Drink, which contain aspartame. Apart from the diet soft drinks artificial sweeteners are used in a majority of beverages products including juices, hot drinks, and flavored water.
Competition in artificial sweeteners is crossing new barriers with the introduction of functional product lines. Artificial sweetener manufacturers need to develop products with new flavors suiting local preferences and health claims. New product types and tastes and an increasing number of health-oriented and functional food and beverage products is prevalent in the UK.
Other prominent vendors in the market include Ajinomoto Associated British Foods, Celanese Corporation, Diet Freedom Ltd, Healthy by Nature, Holland Sweetener Company, Reckitt Benckiser U.K., Schwarz Beteiligungs GmbH, Stadt Holdings Corporation, Sweet'n Low, The Groovy food company, and The NutraSweet Company.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by end-user
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
PART 16: Explore Technavio
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