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The canned goods market size is forecast to increase by USD 70.5 billion at a CAGR of 5% between 2023 and 2028. The market is witnessing significant growth due to several key factors. The increase in disposable income among consumers has led to a rise in demand for convenient and affordable food options, particularly in the food groups of canned vegetables, fruits, juices, syrups, jellies, and canned sauces. Canning technology continues to evolve, with advancements in sugar solution cans and syrup cans enhancing the taste and preservation of these products. However, competition from alternative food options, such as fresh produce and frozen foods, poses a challenge to market growth. Consumers' growing preference for organic and non-GMO options is also influencing market trends, with many manufacturers focusing on producing canned goods using natural ingredients and sustainable production methods. Key product categories include canned vegetables, fruits, juices, syrups, jellies, and canned sauces.
The canned goods market encompasses a wide range of thermally processed foods, including milk, fruits and vegetables, meats, and various sauces, syrups, jellies, and juices. These products offer several advantages, such as extended shelf life, convenience, and affordability. However, maintaining the nutritional value and hygiene standards of these foods during the canning process is crucial. Raw ingredients play a significant role in the nutritional content of canned goods. Ensuring the highest quality raw materials is essential to preserve the vitamins, minerals, protein, and fiber content in the final product. The canning process, which involves heating food in a sealed container, can sometimes lead to overprocessing, potentially reducing the nutrient content. Maintaining hygiene conditions during the canning process is equally important. Strict adherence to sanitation protocols is necessary to prevent contamination by microorganisms, ensuring the safety and quality of canned goods.
Furthermore, preserving the nutritional value and hygiene standards of these products during the canning process is crucial to ensure consumers receive a high-quality, safe, and nutritious food product. The canning process, including thermal processing, plays a significant role in maintaining the nutrient content and sensory properties of canned goods.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The metal cans segment is estimated to witness significant growth during the forecast period. The market is significantly influenced by the packaging choice, with metal cans being the preferred option due to their numerous benefits. Metal cans, primarily made from aluminum or tinplate, provide several advantages that make them appealing to both consumers and manufacturers. One of the primary advantages of metal cans is their ability to preserve food for extended periods.
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The metal cans segment was valued at USD 151.60 billion in 2018. Furthermore, the canning process not only ensures food safety but also helps maintain the food's quality. This is particularly important for perishable items like fruits, vegetables, and juices, which can quickly spoil if not properly preserved. In conclusion, the canned goods market in the United States is driven by the demand for long-lasting, high-quality food products. Metal cans, with their exceptional preservation capabilities, are a preferred choice for manufacturers and consumers alike. The canning process, which includes heat treatment, creates an airtight seal that prevents spoilage and maintains the food's nutritional value and flavor.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The North American canned goods market is experiencing notable growth due to the increasing demand for safe and convenient food options. With approximately 5-8% of the US population being vegetarian or vegan, equating to approximately 10.7 million individuals, there is a significant market opportunity for plant-based canned goods. In Canada, the vegan population reached nearly 2 million in 2022. This expanding demographic of health-conscious consumers is fueling the demand for a more extensive selection of canned products that cater to their dietary preferences. The importance of providing quality, plant-based options is increasingly evident, as chemical exposure from processed foods can lead to health issues such as heart disease and type 2 diabetes. Canned goods offer a solution for consumers seeking nutritious, long-lasting options, making them a valuable addition to any pantry.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rise in disposable income is notably driving the market growth. The market in the US is witnessing a notable expansion due to the growing disposable income among consumers. This trend is leading to increased spending on convenient and easily preparable food items, including canned goods. The improvement in income levels is fueling the demand for canned goods as more households can now afford these convenient food solutions. Canned goods offer several advantages, such as extended shelf life, ease of use, and affordability. Thermally processed foods, which include canned goods, provide essential nutrients and vitamins, making them an attractive option for individuals seeking a healthy balanced diet.
However, despite the convenience, some concerns regarding the nutritional value of canned goods due to overprocessing and the use of raw ingredients have arisen. However, stringent hygiene conditions during the thermally processing phase ensure the preservation of nutrients and the elimination of harmful bacteria. Seasonal products, such as fruits and vegetables, are also available in canned form, allowing consumers to enjoy their favorite items year-round. Canned goods are an essential component of military rations and have been a staple in emergency preparedness kits due to their long shelf life and ease of transportation. Thus, such factors are driving the growth of the market during the forecast period.
Growing demand for organic and non-GMO canned vegetables is the key trend in the market. The canned goods market in the United States is witnessing a significant trend towards organic and non-GMO canned vegetables. Consumers are increasingly focusing on healthier and more sustainable food options. This preference is particularly noticeable in the increasing demand for canned vegetables that are free from genetically modified organisms (GMOs) and certified organic. Key attributes such as clear labeling, fortification, and low sodium and sugar content are becoming increasingly popular among health-conscious consumers.
Furthermore, these features cater to the growing segment of individuals prioritizing nutritional benefits and transparency in food labeling. As a result, the market for organic and non-GMO canned vegetables is expanding, reflecting a broader trend toward healthier eating habits in the US. Canned goods, including vegetables, sauces, jellies, marmalades, syrup cans, and canned juices, continue to be a staple in American households. However, the market is evolving to meet the changing preferences of consumers, with a focus on healthier and more sustainable options. Thus, such trends will shape the growth of the market during the forecast period.
Competition from alternatives is the major challenge that affects the growth of the market. The market faces intense competition from fresh and frozen produce. Consuments' growing preference for high-quality, nutrient-rich foods has led many to view canned goods as less desirable due to their perceived processing. Minerals, protein, and fiber are essential nutrients found in canned goods, which undergo the canning process to ensure preservation. This process involves thermal processing, which eliminates microorganisms to prevent spoilage. However, some consumers may perceive canned goods as lacking in sensory properties compared to fresh produce. Frozen vegetables and canned meats offer a viable alternative, as they retain more nutrients and flavor than canned goods while maintaining a longer shelf life.
Furthermore, the canning process can impact the nutrient content, leading some consumers to question its overall health benefits. In response, manufacturers are focusing on improving the nutrient content and sensory properties of canned goods to remain competitive in the market. In conclusion, the canned goods market in the US faces challenges from fresh and frozen produce due to consumer preferences for higher nutrient content and sensory properties. Manufacturers must continue to innovate and improve the canning process to maintain competitiveness in this market. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
B and G Foods Inc. - The company offers canned goods such as bagel chips, melba toasts, peas, sweet carrots, and others.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Canned goods have gained popularity as nutritious and convenient options for maintaining a healthy balanced diet. These thermally processed foods offer long-shelf life and are ideal for military rations and emergency supplies. However, some concerns surround the nutritional value of canned foods due to the overprocessing involved in the canning process. Raw ingredients undergo heat treatment during canning to kill microorganisms, including spores and vegetative cells, ensuring preservation. The canning technology involves sealing foods in airtight containers and heating them to specific temperatures for varying durations.
Furthermore, this process can affect the nutrient content, particularly vitamins, minerals, protein, and fiber, although trace amounts of essential nutrients remain. Sensory properties, such as taste and texture, can change during canning, with some foods, like canned sauce, jelly, marmalade, canned juice, original juice, fresh juice, concentrated juice, and syrup cans, retaining their original flavor and texture better than others. Spoilage and microbial populations are minimized during the canning process, making canned goods safe and affordable alternatives to fresh foods. Despite their benefits, canned goods may contain trace amounts of additives and chemicals, such as BPA (bisphenol-A), which can pose health risks, including heart disease and type 2 diabetes, due to chemical exposure. Consumers should be aware of these potential health concerns and choose canned foods that adhere to strict hygiene conditions and use safe processing methods.
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Market Scope |
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Report Coverage |
Details |
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Page number |
201 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5% |
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Market growth 2024-2028 |
USD 70.5 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.3 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 34% |
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Key countries |
US, Germany, UK, France, Italy, Canada, Japan, Brazil, Australia, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
B and G Foods Inc., Baxters Food Group Ltd., BONDUELLE SA, Campbell Soup Co., Century Pacific Food Inc., Del Monte Foods Inc., Denis Asia Pacific PTE LTD, General Mills Inc., Goya Foods Inc., Greenyard NV, Hormel Foods Corp., LA DORIA S.P.A., Ocean Spray Cranberries Inc., OTS Holdings Ltd., Scout, Seneca Foods Corp., Tesco Plc, The Kraft Heinz Co., and Whole Foods Market Services Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Packaging
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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