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The increasing demand for antiperspirants and the rise in demand for male grooming products is fueling the growth of this market. Axe, Old Spice, Secret, and Degree Men are some of the leading brands of men's deodorants among many others. Technavio’s research analyst forecast the deodorant market in the US to grow at a CAGR of 6% during the forecast period.
The growing awareness about hygiene has been driving the sales of this segment. Antiperspirant sprays are the most preferred sprays by the US consumers. Therefore, Technavio’s analysts expect deodorant sprays to dominate the US market with a growth rate of 5% during the forecast period.
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