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Digital terrestrial transmission (DTT) is a type of broadcast TV service that uses radio signals to transmit signals from the source without the help of a satellite. The market for DTT in the US is expected to surpass USD 32 billion by 2019 as vendors in this region are focusing on strengthening their DTT subscriber base to increase their revenue. Additionally, the availability of free-to-air DTT channels is also expected to bolster market growth during the forecast period.
Technavio’s market research analyst has estimated factors like the robust signal quality of DTT channels to drive growth in this market between the period of 2014 and 2019. The noise reduction capability of DTT services is expected to result in improved picture quality and higher transmission efficiency, which in turn augments the revenue generated by this market.
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