US Frozen Pizza Market Size 2024-2028

The US frozen pizza market size is projected to increase by USD 2.17 billion and grow at a CAGR of 5.15% between 2023 and 2028. The market is experiencing significant growth due to several key factors. Firstly, the longer shelf life of frozen pizza products is a major advantage, as it allows for extended availability and reduced food waste. Additionally, the convenience of meal kits and the transportation of frozen pizzas has gained popularity, particularly among busy consumers. However, rising health and nutrition concerns related to high-calorie food and increasing preference for low-calorie snacks are posing a challenge to market growth. To address this, manufacturers are focusing on producing healthier options with lower sodium, sugar, and saturated fat content. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.

Market Overview

The Market shows an accelerated CAGR during the forecast period.

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Market Segmentation

By Type

The non-vegetarian toppings segment is estimated to witness significant growth during the forecast period. There has been a significant increase in demand for non-vegetarian toppings in the US due to the wide range of tastes and preferences of consumers.  Some of the popular types in the US include pepperoni, hot dogs and sausage, and bacon. The convenience of providing a nutritious and hearty dinner option is one of the primary factors that is significantly contributing to the growth of the segment.

The non-vegetarian toppings segment was the largest segment and was valued at USD 4.37 billion in 2018.

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Moreover, there is an increasing focus on developing new fusion options in order to meet the needs of more adventurous palates, such as BBQ chicken and tacos-style pizzas. In addition, there is an increasing popularity of these toppings as they are compatible with keto and protein-rich diets. Furthermore, it is expected to have an increase in innovation in the non-vegetarian toppings segment, with more distinct flavors and more protein-rich options in the coming years. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing remarkable growth driven by shifting consumer preferences towards convenient food options amidst hectic lifestyles and a rise in the standard of living. With increased disposable income, consumers are exploring different types ranging from extra thin crust to deep-dish and stuffed crust. Despite a growing health consciousness and concerns like gluten allergy, frozen pizzas offer quick and easy preparation, longer shelf life, and quality comparable to fresh food. Market participants are leveraging new and innovative technologies in production, including advanced freezing methods like impingement freezing, magnetic resonance-assisted freezing, and hydro-fluidization freezing. As demand increases for convenience foods and premium options such as vegan and gluten-free frozen foods, the market is poised for expansion driven by operational excellence and adaptation to changing consumer preferences.

Key Market Driver

The longer shelf life of frozen pizza products is notably driving the market growth. The market has experienced significant growth due to the convenience and extended shelf life of these products. The freezing process, which involves flash-freezing shortly after preparation, preserves the pizzas' quality, flavor, and crispy texture.

Moreover, this method inhibits bacterial growth and enzyme reactions, thereby increasing the product's longevity.  Consumers appreciate the variety of options available, including vegetable-based toppings, personal size, single-serve, and portion-controlled medium and large pizzas. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

A key factor shaping the market growth is the convenience of transportation of meal kits. There is a growing popularity of meal kits due to their convenience and time-saving advantages for consumers. It has become possible to be transported over long distances without compromising on quality, taste, and nutritional value due to the development of efficient logistics networks, as well as cold supply chains.

Moreover, there is a growing awareness among brands in the United States regarding the increasing demand for convenience. In addition, consumers are increasingly seeking meal prep solutions that are easy to transport and cook. Hence, such factors are expected to positively impact the market. Therefore, it is expected to drive the market growth during the forecast period.

Major Market Challenge 

Rising health and nutrition concerns related to high-calorie food are one of the key challenges hindering the market growth. There is a significant challenge regarding frozen pizza in the US due to the increasing health and nutrition concerns. There is a growing consciousness among consumers regarding their dietary habits, and are seeking healthier food options.

Moreover, there is a growing concern regarding the high consumption of frozen pizzas due to their high sodium content, which can result in a variety of health issues, including hypertension and cardiovascular disease. Furthermore, the high caloric and unhealthy fat content of frozen pizzas can lead to weight gain and a variety of other health issues. Hence, such factors are negatively impacting the market. Therefore, it's expected to hinder the market growth during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Amys Kitchen Inc: The company offers frozen pizzas such as spinach pizza, vegan supreme pizza, and braised greens and four cheese pizzas.
• Key Offering - Champion Foods LLC: The company offers frozen pizzas such as Authentic Motor City Pizza detriot style deep dish frozen pizza.
• Key Offering - Frozen Specialties Inc: The company offers frozen pizzas such as three meat pizza, cheese pizza, cheeseburger pizza, and pepperoni pizza.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Bernatellos Foods
• Cappellos
• Caulipower LLC
• Charoen Pokphand Foods PCL
• CJ CheilJedang Corp.
• Conagra Brands Inc.
• Dr. August Oetker Nahrungsmittel KG
• General Mills Inc.
• K.T.s Kitchens Inc.
• Lucias Pizza
• Miracapo Pizza Co.
• Nestle SA
• Newmans Own Inc.
• Palermo Villa Inc.
• Rich Products Corp.
• Sudzucker AG
• Wegmans Food Markets

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Type Outlook 
  • Non-vegetarian toppings
  • Vegetarian toppings
• Distribution Channel Outlook
  • Offline
  • Online
• Product Outlook 
  • Regular frozen pizza
  • Premium frozen pizza
  • Gourmet frozen pizza

Market Analyst Overview

The market is witnessing significant growth due to the increasing preference for Western-style diets and the convenience of ready-to-eat foods. Consumers are increasingly opting for high-quality ingredients, vegan ingredients, and plant-based proteins in their frozen pizza choices, aligning with health concerns and changing dietary trends. Certifications, such as organic and gluten-free, are also driving demand for frozen pizzas. Online retail and subscription e-commerce platforms are emerging as key distribution channels for frozen pizzas, catering to consumers' hectic lifestyles and the need for convenient food options. Thin crusts, meat toppings, and cheese remain popular choices, but there is a growing demand for extra thin crusts, regular thin crusts, classic/thick crusts, deep-dish, stuffed crust, rising crust, and even gluten-free frozen pizzas. Freezing technologies, such as liquid nitrogen, ensure longer shelf life and consistent quality. General Mills and other leading players in the frozen food industry are expanding their vegan frozen food offerings, including plant-based diets and cauliflower crusts, to cater to the health-conscious consumer base. Instant food and modern retail outlets, including online grocery stores, are also significant contributors to the growth of the market.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2028.
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across the US
• Thorough market growth analysis of the market's competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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