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The US - frozen pizza market size is projected to increase by USD 2.14 billion and grow at a CAGR of 5.3% between 2022 and 2027. The extended shelf life of the items, along with the introduction of new products, fuels market expansion. Innovations in packaging also contribute to this growth. However, mounting concerns about health and nutrition associated with calorie-rich foods pose challenges. Storage processes for frozen food products present obstacles, as do supply chain and distribution challenges for frozen pizza items, which could hinder market growth.
The market in the US is experiencing robust growth, driven by factors such as consumers' convenient food options and hectic lifestyles. As the standard of living rises and disposable income increases, there's a notable surge in demand. Consumers appreciate the variety offered, including extra thin crust, regular thin crust, classic/thick crust, deep-dish, stuffed crust, and rising crust options. Additionally, the market benefits from the growing health consciousness, catering to those with gluten allergies with gluten-free and vegan frozen food options. The longer shelf life is a significant driver, achieved through innovative freezing technologies such as impingement freezing, magnetic resonance-assisted freezing, and hydro-fluidization freezing. Despite challenges like the rising cost of raw materials, the market is poised for expansion, driven by demand for convenience foods and premium offerings in the US.
The Market shows an accelerated CAGR during the forecast period.
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The increasing customization of the offline segment will increase the market growth during the forecast period. There is a growing popularity among consumers due to the growing need for convenience and prepared meals. One of the main segments that is significantly contributing to the market growth in the US is the offline distribution channel. This segment is vital for reaching a wider range of customers and ensuring that they are available in a variety of physical stores. There is an increasing preference for the offline segment among consumers as it offers customers a wide selection of products, brands, and flavors. In addition, this segment offers specialty food that is niche and high-quality products, including organic or gourmet pizzas, to customers with dietary needs or preferences. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
The non-vegetarian toppings segment is estimated to witness significant growth during the forecast period. There has been a significant increase in demand for non-vegetarian toppings in the US due to the wide range of tastes and preferences of consumers. Some of the popular types in the US include pepperoni, sausage, and bacon. The convenience of providing a nutritious and hearty dinner option is one of the primary factors that is significantly contributing to the growth of the segment.
The non-vegetarian toppings segment was the largest segment and was valued at USD 4.21 billion in 2017
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Moreover, there is an increasing focus on developing new fusion options in order to meet the needs of more adventurous palates, such as BBQ chicken and tacos-style pizzas. In addition, there is an increasing popularity of these toppings as they are compatible with keto and protein-rich diets. Furthermore, it is expected to have an increase in innovation in the non-vegetarian toppings segment, with more distinct flavors and more protein-rich options in the coming years. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The market in the US is witnessing remarkable growth driven by shifting consumer preferences towards convenient food options amidst hectic lifestyles and a rise in the standard of living. With increased disposable income, consumers are exploring different types ranging from extra thin crust to deep-dish and stuffed crust. Despite a growing health consciousness and concerns like gluten allergy, frozen pizzas offer quick and easy preparation, longer shelf life, and quality comparable to fresh food. Market participants are leveraging new and innovative technologies in production, including advanced freezing methods like impingement freezing, magnetic resonance-assisted freezing, and hydro-fluidization freezing. As demand surges for convenience foods and premium options such as vegan and gluten-free frozen foods, the market is poised for expansion driven by operational excellence and adaptation to changing consumer preferences.
A key factor shaping the market growth is the convenience of transportation of meal kits. There is a growing popularity of meal kits due to their convenience and time-saving advantages for consumers. It has become possible to be transported over long distances without compromising on quality, taste, and nutritional value due to the the development of efficient logistics networks, as well as cold supply chains.
Moreover, there is a growing awareness among the brands in the United States regarding the increasing demand for convenience. In addition, consumers are increasingly seeking meal prep solutions that are easy to transport and cook. Hence, such factors are expected to positively impact the market. Therefore, it is expected to drive the market growth during the forecast period.
Rising health and nutrition concerns related to high-calorie food are one of the key challenges hindering the market growth. There is a significant challenge regarding Frozen pizza in the US due to the increasing health and nutrition concerns. There is a growing consciousness among consumers regarding their dietary habits, and are seeking healthier food options.
Moreover, there is a growing concern regarding the high consumption of frozen pizzas due to their high sodium content, which can result in a variety of health issues, including hypertension and cardiovascular disease. Furthermore, the high caloric and unhealthy fat content of frozen pizzas can lead to weight gain and a variety of other health issues. Hence, such factors are negatively impacting the market. Therefore, it's expected to hinder the market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is thriving, driven by convenient food options catering to hectic lifestyles and the rise in the standard of living. With increased disposable income, consumers seek quick and easy preparation options without compromising on quality. The market offers a variety of options, including extra thin crust, deep-dish, and gluten-free varieties to accommodate health consciousness and dietary restrictions such as celiac disease and gluten intolerance. Production of frozen pizzas employs new and innovative technologies like impingement freezing and liquid nitrogen, ensuring the quality of the final product. Nestlé and other market participants focus on operational excellence amid challenges like the rising cost of raw materials. The online segment sees significant growth, offering value-added services such as free shipping and discounts, meeting the demands of the working-age population seeking instant availability through mobile applications and online stores.
Moreover, the market in the US offers a wide array of options to cater to diverse consumer preferences and dietary needs. From regular thin crust to stuffed crust and rising crust to gluten-free varieties, there's something for everyone. Quality remains paramount, with advancements in freezing technologies like magnetic resonance-assisted freezing and hydro-fluidization freezing ensuring optimal taste and texture. The market reflects the increasing demand for convenience foods and premium options, including vegan and gluten-free varieties made with plant-based ingredients. Supermarkets & hypermarkets dominate distribution, with online channels gaining traction. Money-back policies and international brands cater to evolving consumer lifestyles, with options like vegan mozzarella and plant-based pepperoni meeting the rising demand for healthier alternatives.
Additionally, the market in the US offers a diverse range of options catering to various preferences and dietary needs. From classic/thick crust to gluten-free and vegan alternatives, consumers can find pizzas tailored to their requirements. Quality is a key factor, with emphasis on fresh ingredients and premium foods. Traditional favorites like meat pizzas and cheese remain popular alongside innovative options such as cauliflower crust and plant-based varieties. The market sees growth in segments like gluten-free and organic, reflecting changing consumer lifestyles and preferences. Distribution channels span supermarkets & hypermarkets to online, offering convenience and accessibility. High-pressure-assisted freezing ensures the quality of frozen pizzas, appealing to those seeking restaurant-style taste in the comfort of their homes.
US Frozen Pizza Market Scope |
|
Report Coverage |
Details |
Page number |
135 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.3% |
Market growth 2023-2027 |
USD 2.14 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.65 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amys Kitchen Inc., Bernatellos Foods, Cappellos, Caulipower LLC, Champion Foods LLC, Charoen Pokphand Foods PCL, CJ CheilJedang Corp., Conagra Brands Inc., Dr. August Oetker Nahrungsmittel KG, Frozen Specialties Inc., General Mills Inc., K.T.s Kitchens Inc., Lucias Pizza, Miracapo Pizza Co., Nestle SA, Newmans Own Inc., Palermo Villa Inc., Rich Products Corp., Sudzucker AG, and Wegmans Food Markets |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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