US Pouches Market Size 2024-2028

The US Pouches Market size is forecast to increase by USD 3.99 billion, at a CAGR of 5.97% between 2023 and 2028.  The market's growth trajectory hinges on several pivotal factors. There is a growing emphasis on enhancing the shelf life of products, driven by technological advancements in pouches and consumer demand for freshness and quality. Simultaneously, the increasing need for efficient logistics and warehousing solutions is crucial, optimizing supply chain operations to meet rising consumer expectations. Another significant trend shaping the market is the shift towards lightweight packaging, driven by environmental concerns and cost efficiency. Manufacturers and retailers are increasingly adopting materials that reduce weight without compromising product integrity or safety. These trends collectively drive innovation and market expansion, prompting businesses to prioritize sustainability, efficiency, and consumer satisfaction in a competitive landscape shaped by evolving consumer preferences and global market dynamics.

Market Overview

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Market Dynamics

The market is witnessing significant growth, with standup pouches gaining popularity due to their convenience and sustainability. These pouches are commonly used for transporting Ready-to-Eat (RTE) meals, snacks, baby food products, and alcoholic beverages. The market for these pouches is segmented based on the material used, with plastic materials such as Polyethylene, Polypropylene, and Polyethylene Terephthalate being the most commonly used. The bioplastic material segment is also gaining traction due to the increasing demand for sustainable packaging options. Spout closure type is another essential factor influencing the market. The standard spout closure is widely used in the market, but new closure options are being developed to cater to the evolving needs of consumers. The transportation of packaged food, especially in the frozen packaged industry, requires robust packaging solutions, making pouches an ideal choice. Marketing tactics such as printed images on pouches are used to attract customers. The market is also influenced by regulatory pressure and customer awareness towards ecological rating. Standup pouches come in various shapes and sizes, including flat pouches made of plastic, metal, paper, and bioplastics. The treatment type of the pouches also varies, with some being laminated and others being coated to enhance their durability and shelf life.

Key Market Driver

Rising focus on improving the shelf life of products is one of the major driving the market growth. The market is currently experiencing significant growth as industries prioritize extending the shelf life of their products. This is crucial to meet the growing demand for convenient, ready-to-eat goods, and pouch packaging provides superior barrier properties that protect contents from external factors like moisture and oxygen, which can cause product deterioration. By using pouches, manufacturers can ensure their products stay fresh for longer. This has led to a surge in the use of pouch packaging in the food and beverage industry, from snacks and cereals to sauces and beverages. 

Additionally, the pharmaceutical and personal care sectors have also seen an increased demand for pouches due to their focus on product preservation and durability. These factors are expected to continue driving the growth of the pouches market in the US during the forecast period.

Key Market Trends

Increasing company initiatives to promote sustainable packaging is an emerging trend shaping the market growth. Company initiatives to elevate sustainable packaging have gained substantial acceptance in the US - pouches market. Companies across various industries are identifying the significance of sustainable practices and are making concerted efforts to align their packaging strategies accordingly. Also, companies are proactively implementing measures such as the use of recyclable materials, reducing packaging waste, and exploring innovative alternatives like compostable pouches. Companies are realizing the long-term benefits of sustainable packaging in addition to meeting consumer demands and regulatory requirements.

However, sustainable practices can support companies in improving their brand image, fostering customer loyalty, and attracting environment-conscious consumers. Adopting sustainable packaging strategies can result in cost savings through lowered materials usage and waste management. Such factors are anticipated to drive the market growth and trends during the forecast period.

Major Market Challenge

Increasing focus on reducing the use of plastic packaging is a significant challenge hindering market growth. In the market, the environmental influence associated with packaging is a significant factor of concern. Plastics are non-biodegradable in nature and remain in the environment for a long time. Plastic food packaging waste is one of the major contributors to packaging waste in the US. Many of the major brands such as ALDI Inc. (ALDI), The Coca-Cola Co. (Coca-Cola), Nestle SA (Nestle), Tesco Plc (Tesco), and Procter and Gamble Co. (P&G) have also lowered the amount of plastic they use. For instance, P&G aim to reduce plastic packaging for its fabric care brands, such as Ariel and Lenor, in Europe by 30% by 2025.

Similarly, by 2025, Carrefour SA has signed a national pact for phasing out plastic packaging as a form of its commitment to lower plastic pollution. Such a rise in initiatives will likely expand the need for sustainable packaging options. Their demand may decline due to the rise in focus on reducing the use of plastics in packaging, despite pouches being extremely efficient in protecting products. Such factors are anticipated to impede the growth of the market during the forecast period.

Market Segmentation

Product Analysis

The flat segment is estimated to witness significant growth during the forecast period. In the US, the environmental impact associated with packaging is a significant factor of concern in the pouches market. For a long time, plastics have been non-biodegradable in nature and remain in the environment. One of the major contributors to packaging waste is the plastic food packaging waste.

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The flat segment was the largest segment and was valued at USD 7.13 billion in 2018. Most flexible plastic packaging is made up of certain materials that are very challenging to disintegrate. They will be thrown into the garbage after the usage, which will get abandoned and will not get decomposed. Further, when the material degrades, it breaks into styrene monomer, styrene dimer, and styrene trimer, which are carcinogenic. Various international regulatory bodies and governments in the US are making norms and introducing initiatives for reducing plastic waste as plastic is one of the major reasons for landfills. However, despite pouches being extremely efficient in protecting products, their demand may reduce owing to the rise in focus on reducing the use of plastics in packaging. Such factors are anticipated to hinder the growth of the pouches market in the US during the forecast period.

End-user Analysis

Based on end-user, the segment is classified into food and beverages, personal care and cosmetics, healthcare, and others. food and beverages will account for the largest share of this segment.? In the US, the food and beverage segment of the pouches market is witnessing significant growth and innovation. To meet consumer demands for convenience and sustainability, manufacturers are actively developing new packaging solutions.  Also, in the food and beverage segment, the adoption of digital printing technology is actively shaping the aesthetics of pouch packaging. To attract consumers and create a strong brand presence on store shelves, brands are using vibrant colors and eye-catching designs. Such factors are anticipated to boost the growth of the food and beverage segment of the pouches market in the US during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

3M Co - The company offers pouches such as 3M Rocker Protector Pouch, which is a resilient, under-the-paint protective coating, designed to help protect rocker panels and stone throw areas of automobiles.

The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including 3M Co., Amcor Plc, American Packaging Corp., Berry Global Inc., CarePac, CCL Industries Inc., Constantia Flexibles Group GmbH, FlexiPack, Glenroy Inc., Huhtamaki Oyj, LPS Industries, Mondi Plc, New York Packaging and RediBagUSA, Polymer Packaging Inc., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., UFlex Ltd., and Wihuri International Oy

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

 Customer Landscape

Segment Overview

The market research report provides comprehensive data, with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Product Outlook  
  • Flat
  • Stand-up
  • Spout
• End-user Outlook  
  • Food and beverages
  • Personal care and cosmetics
  • Healthcare
  • Others

You may also interested in below market reports:

• Pouches Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, Canada, China, India, Germany - Size and Forecast
• Stand-up Pouches Market Analysis APAC, North America, Europe, Middle East and Africa, South America - China, US, Japan, UK, Germany - Size and Forecast
• Flexible Plastic Packaging Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, UK, Germany, India - Size and Forecast

Market Analyst Overview

The market is witnessing significant growth due to the increasing demand for convenience and portability. One of the most popular packaging solutions for such food products is stand-up pouches. These pouches, made of flexible packaging materials, offer advantages such as lightweight, easy transportation, and long shelf life. The plastic material segment, including Polyethylene (PE), Polypropylene (PP), and Polyethylene Terephthalate (PET), dominates the market for stand-up pouches. However, there is a growing trend towards sustainable packaging options, leading to an increase in demand for bioplastic materials like polyhydroxyalkanoates and polylactic acid. Stand-up pouches are widely used in various industries such as ready-to-eat meals, baby food products, snacks, alcoholic beverages, and pet food. The aseptic treatment type and flat product segment are popular choices for these applications. Packaging machinery plays a crucial role in the production of stand-up pouches. Closure options such as zipper and spout closures are also essential for these packages.

In adition, the food processing processes used in the frozen packaged industry and the ready-to-eat (RTE) food sector require specialized packaging solutions. The market for stand-up pouches is expected to grow due to regulatory pressure towards sustainable packaging options and the increasing popularity of plant-based ready meals and beverages. Companies like Omniplast are leading the way in providing innovative packaging solutions to meet the evolving needs of the industry. Recycling facilities are also essential for the sustainable use of packaging materials. In conclusion, the market is a dynamic and growing industry, driven by the demand for convenient, lightweight, and sustainable packaging solutions for various food and beverage applications. Packaging manufacturers are continuously innovating to meet the needs of this market, using materials like PE, PP, PET, and bioplastics, and offering closure options such as zippers and spouts. The future of this market looks bright, with a focus on sustainability and regulatory compliance.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across US
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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