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Pouches Market Analysis US - Size and Forecast 2024-2028

Pouches Market Analysis US - Size and Forecast 2024-2028

Published: Jul 2024 133 Pages SKU: IRTNTR76373

Market Overview at a Glance

$3.99 B
Market Opportunity
5.97%
CAGR
5.28
YoY growth 2023-2024(%)

US Pouches Market Size 2024-2028 

The us pouches market size is forecast to increase by USD 3.99 billion at a CAGR of 5.97% between 2023 and 2028.

  • The pouches market In the US is witnessing significant growth due to several key trends. One of the primary drivers is the rising focus on improving the shelf life of food and beverage products. This has led manufacturers to adopt pouches as an alternative to traditional packaging methods, as they offer superior protection against air, light, and moisture. Another trend influencing the market is the increasing company initiatives to promote sustainable packaging. With growing environmental concerns, companies are turning to pouches made from renewable materials, such as biodegradable and compostable films, to reduce their carbon footprint. Lastly, there is a increasing emphasis on reducing the use of plastic packaging, which is a major contributor to environmental pollution.
  • This shift towards eco-friendly packaging solutions is expected to further fuel the growth of the pouches market In the US.

    • What will be the size of the US Pouches Market during the forecast period?

    Pouches Market in US Size

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  • The packaged food market In the US continues to witness significant growth, with pouches emerging as a popular format for ready-to-eat meals, snacks, baby food, and beverages. The use of transportation vehicles equipped with advanced technology for the production and filling of pouches has streamlined the manufacturing process. Flexible packaging products, including pouches made of plastic materials such as polyethylene, polypropylene, and polyethylene terephthalate, dominate the market. The bioplastic material segment is gaining traction due to increasing customer awareness and regulatory pressure for sustainable packaging options. Spout closure types, including those for alcoholic beverages, add convenience to the consumer experience.
  • The food processing industry, particularly the frozen packaged sector, is a major end-user of pouches. Standup pouches, available in various sizes and shapes, are a marketing tactic used to attract consumers with printed images on flat pouches. Closure options, treatment types, and end-use applications continue to evolve, driving market growth.

    • How is this market segmented and which is the largest segment?

    The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

    • Product
      • Flat
      • Stand-up
      • Spout
    • End-user
      • Food and beverages
      • Personal care and cosmetics
      • Healthcare
      • Others
    • Geography
      • US

    By Product Insights

    • The flat segment is estimated to witness significant growth during the forecast period.

    The flat pouch segment In the US packaged food market is witnessing notable growth. This packaging format's popularity stems from its benefits, including portability and ease of consumption. Flat pouches cater to various industries, including snacks, pet food, baby food, and non-food items like detergents and cosmetics. The trend toward on-the-go consumption is driving demand for flat pouches due to their compact size and convenience. Space efficiency is another significant advantage, making them an attractive choice for manufacturers and consumers alike. Flat pouches are versatile, accommodating ready-to-eat meals, beverages, and various food products. Manufacturers employ packaging machinery to produce these pouches using plastic-based materials such as polyethylene, polypropylene, and polyethylene terephthalate.

    Sustainable packaging options, including bioplastic materials like polyhydroxyalkanoates and polylactic acid, are gaining traction due to regulatory pressure and customer awareness. The end-use industries, including the food processing industry and organized retail, are also embracing flat pouches with closure options such as zipper and spout closures.

    Pouches Market in US Size

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    The Flat segment was valued at  USD 7133.90 million in 2018 and showed a gradual increase during the forecast period.

    Market Dynamics

    Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

    What are the key market drivers leading to the rise in adoption of US Pouches Market?

    Rising focus on improving shelf life of products is the key driver of the market.

  • The US packaged food market is experiencing growth In the pouches segment due to the demand for extended product shelf life. This trend is particularly prominent in industries offering ready-to-eat meals, baby food products, snacks, and beverages. Pouches made of plastic materials like polyethylene, polypropylene, and polyethylene terephthalate (PET) are popular choices due to their superior barrier properties, protecting contents from moisture, oxygen, and external factors. The bioplastic material segment, including polyhydroxyalkanoates (PHAs) and polylactic acid (PLA), is gaining traction as sustainable packaging options. Aseptic and standard treatment types, along with flat product segments, are common in pouches, with closure options such as zipper and spout closures.
  • The market caters to various end-use industries, including alcoholic beverages, pet food, dairy, and CPG products, among others. Packaging machinery plays a crucial role in producing pouches, ensuring the quality and consistency of the final product. Recycling facilities and packaging manufacturers like Omniplast, ProAmpac, and Recyclable pouches are essential players In the value chain. The focus on sustainable packaging options, regulatory pressure, and customer awareness is driving the market, with an ecological rating becoming an essential marketing tactic. Portability and reduced food waste are additional benefits of pouches, making them increasingly popular compared to traditional packaging methods like metal cans and paper cartons.
  • The pouches market continues to evolve, catering to diverse industries and consumer preferences while addressing the need for eco-friendly and lightweight packaging solutions.

    • What are the market trends shaping the US Pouches Market?

    Increasing vendor initiatives to promote sustainable packaging is the upcoming trend In the market.

  • In the US packaged food market, the pouches segment is witnessing a notable trend towards sustainable packaging solutions. This shift is driven by both regulatory pressure and customer awareness, as consumers increasingly demand eco-friendly packaging options. companies in various industries, including food processing, beverages, and pet food, are responding by investing in flexible packaging products made from biodegradable materials such as polyhydroxyalkanoates (PHAs) and polylactic acid (PLA). These materials offer a more sustainable alternative to traditional plastic resins like polyethylene, polypropylene, and polyethylene terephthalate (PET). The pouches market In the US includes various end-use segments, such as ready-to-eat meals, snacks, baby food, and beverages.
  • Stand-up pouches are a popular choice due to their portability and convenience. Packaging machinery manufacturers are also innovating to offer recyclable pouches and closure options, such as zipper and spout closures, to enhance the sustainability of these products. The shift towards sustainable packaging is not only beneficial for the environment but also presents a market opportunity for companies. Bioplastic materials, including PHAs and PLA, are gaining popularity due to their ecological rating and ability to reduce food waste. The market for sustainable packaging solutions is expected to grow significantly In the coming years, with applications ranging from CPG products and medical supplies to fabric care, detergent, and dried fruits.
  • The pouches market In the US is expected to continue its growth trajectory, driven by the increasing demand for convenient, portable, and sustainable packaging solutions. As consumers become more conscious of the environmental impact of packaging waste, companies will need to adapt to remain competitive. This trend is likely to continue, with a focus on reducing food waste, improving recycling facilities, and increasing the use of biodegradable materials in packaging.

    • What challenges does US Pouches Market face during the growth?

    Increasing focus on reducing use of plastic packaging is a key challenge affecting the market growth.

  • The US packaged food market is witnessing a significant shift towards stand-up pouches due to their portability and convenience. These pouches, made primarily from plastic material such as polyethylene, polypropylene, and Polyethylene Terephthalate (PET), are used extensively for Ready-to-Eat (RTE) food products, baby food, snacks, beverages, and more. The plastic-based packaging segment dominates the market, but there is a growing demand for sustainable packaging options. Bioplastic materials like polyhydroxyalkanoates (PHAs) and polylactic acid (PLA) are gaining popularity In the bioplastic material segment. The standard treatment type and aseptic treatment type are commonly used in food processing processes for pouches.
  • Closure options include zipper closure type and spout closure type. The market for pouches is diverse, catering to various end-use industries such as alcoholic beverages, food processing, pet food, dairy, and more. Packaging machinery plays a crucial role In the production of pouches. However, the environmental impact of plastic-based packaging is a concern, leading to regulatory pressure and customer awareness. Recycling facilities and packaging manufacturers are investing in recyclable pouches made from bioplastic materials. The pouches market is vast, with applications ranging from CPG products to medical supplies, fabric care, detergents, dried fruits, confectionery, yogurt, soup, dressing, salad items, and more.
  • The market is expected to grow further due to organized retail penetration and the increasing popularity of small-sized packs. The focus on sustainability and reducing food waste is driving the demand for pouches, with alternatives to metal cans and plastic containers.

    • Exclusive US Pouches Market Customer Landscape

    The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

    Pouches Market in US Share by Geography

     Customer Landscape

    Key Companies & Market Insights

    Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

    The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

    • 3M Co.
    • Amcor Plc
    • American Packaging Corp.
    • Berry Global Inc.
    • CarePac
    • CCL Industries Inc.
    • Constantia Flexibles Group GmbH
    • FlexiPack
    • Glenroy Inc.
    • Huhtamaki Oyj
    • LPS Industries
    • Mondi Plc
    • New York Packaging and RediBagUSA
    • Polymer Packaging Inc.
    • ProAmpac Holdings Inc.
    • Sealed Air Corp.
    • Smurfit Kappa Group
    • Sonoco Products Co.
    • UFlex Ltd.
    • Wihuri International Oy

    Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

    Research Analyst Overview

    The packaged food market In the US is witnessing significant growth, driven by the increasing preference for convenient and portable food solutions. One of the most popular packaging formats gaining traction in this space is stand-up pouches. These flexible packaging solutions offer numerous advantages, such as lightweight design, extended shelf life, and ease of use. Stand-up pouches are available in various sizes and shapes, catering to diverse end-use industries. The ready-to-eat (RTE) food segment, in particular, has seen substantial growth due to the rising demand for on-the-go meals. The beverage industry is another major consumer of stand-up pouches, with alcoholic and non-alcoholic beverages being popular applications.

    The material segment for stand-up pouches includes plastic-based packaging products, such as polyethylene, polypropylene, and polyethylene terephthalate (PET). Plastic resins are widely used due to their cost-effectiveness, durability, and versatility. However, there is a growing trend towards sustainable packaging options, with bioplastic materials, such as polyhydroxyalkanoates (PHA) and polylactic acid (PLA), gaining popularity. Manufacturers are constantly innovating to meet the evolving demands of consumers and regulatory bodies. For instance, there is a focus on aseptic treatment types for stand-up pouches, which eliminate the need for refrigeration and extend the shelf life of the products. Closure options, such as zipper and spout closures, are also being developed to enhance the user experience.

    The food processing processes used In the production of packaged food also influence the choice of packaging materials and designs. For example, certain food products require specific treatment types to maintaIn their quality and freshness. The flat product segment of stand-up pouches is gaining traction due to its ability to accommodate various food shapes and sizes. The US packaged food market is subject to regulatory pressure, with a focus on reducing food waste and promoting sustainable packaging options. Consumer awareness and ecological rating are key factors influencing the market dynamics. As a result, there is a growing demand for recyclable pouches made from bioplastic materials.

    Marketing tactics, such as printed images and branding, play a crucial role In the success of stand-up pouches. The use of sustainable and eco-friendly materials is becoming a significant selling point for many brands. Additionally, the portability of stand-up pouches makes them an attractive option for various industries, including the pet food industry, medical supplies, fabric care, detergents, dried fruits, confectionery, baby food, yogurt, soup, dressing, salad items, and more. Packaging machinery and recycling facilities are essential components of the stand-up pouch value chain. Companies such as Omniplast, ProAmpac, and PHAS are key players In the market, offering innovative solutions to meet the evolving needs of various industries.

    The use of lightweight materials and sustainable packaging options is expected to continue driving growth In the US stand-up pouch market. In conclusion, the US packaged food market is witnessing significant growth, with stand-up pouches emerging as a popular packaging format. The material segment includes plastic-based and bioplastic materials, with plastic resins being widely used due to their cost-effectiveness and durability. However, there is a growing trend towards sustainable packaging options, with a focus on recyclable pouches made from bioplastic materials. Regulatory pressure and consumer awareness are key factors influencing the market dynamics, with marketing tactics and portability being significant selling points.

    Companies offering innovative solutions in this space are expected to thrive In the US market.

    Market Scope

    Report Coverage

    Details

    Page number

    133

    Base year

    2023

    Historic period

    		 2018-2022

    Forecast period

    2024-2028

    Growth momentum & CAGR

    Accelerate at a CAGR of 5.97%

    Market growth 2024-2028

    USD 3989.8 million

    Market structure

    Fragmented

    YoY growth 2023-2024(%)

    5.28

    Competitive landscape

    Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

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    What are the Key Data Covered in this Market Research Report?

    • CAGR of the market during the forecast period
    • Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
    • Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
    • Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
    • Growth of the market across US
    • Thorough analysis of the market’s competitive landscape and detailed information about companies
    • Comprehensive analysis of factors that will challenge the growth of market companies

    We can help! Our analysts can customize this market research report to meet your requirements Get in touch

     

    Table of Contents not available.

    Research Methodology

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    INFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    DATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts

    REPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape

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    Frequently Asked Questions

    Pouchesin US market growth will increase by $ 3989.8 mn during 2024-2028.

    The Pouchesin US market is expected to grow at a CAGR of 5.97% during 2024-2028.

    Pouchesin US market is segmented by Product( Flat, Stand-up, Spout) End-user( Food and beverages, Personal care and cosmetics, Healthcare, Others)

    3M Co., Amcor Plc, American Packaging Corp., Berry Global Inc., CarePac, CCL Industries Inc., Constantia Flexibles Group GmbH, FlexiPack, Glenroy Inc., Huhtamaki Oyj, LPS Industries, Mondi Plc, New York Packaging and RediBagUSA, Polymer Packaging Inc., ProAmpac Holdings Inc., Sealed Air Corp., Smurfit Kappa Group, Sonoco Products Co., UFlex Ltd., Wihuri International Oy are a few of the key vendors in the Pouchesin US market.

    North America will register the highest growth rate of 100% among the other regions. Therefore, the Pouchesin US market in North America is expected to garner significant business opportunities for the vendors during the forecast period.

    US, North America

    • Rising focus on improving shelf life of productsThe pouches market in the US is witnessing significant growth due to the rising focus on improving the shelf life of products. This emphasis on product longevity has emerged as a crucial driver is the driving factor this market.
    • prompting various industries to adopt pouch packaging solutions. One of the primary reasons behind the increased attention towards enhancing shelf life is the growing demand for convenience and ready-to-eat products. Consumers are increasingly seeking packaged goods that provide longer shelf life without compromising on freshness and quality. Pouch packaging offers several advantages is the driving factor this market.
    • such as superior barrier properties that protect the contents from moisture is the driving factor this market.
    • oxygen is the driving factor this market.
    • and other external factors that can lead to product deterioration. By using pouches is the driving factor this market.
    • manufacturers can extend the shelf life of their products is the driving factor this market.
    • ensuring longer-lasting freshness for consumers. The food and beverage industry is the driving factor this market.
    • in particular is the driving factor this market.
    • has experienced a surge in the use of pouch packaging. From snacks and cereals to sauces and beverages is the driving factor this market.
    • pouches offer flexibility and convenience while ensuring extended shelf life. Additionally is the driving factor this market.
    • the pharmaceutical and personal care sectors have also witnessed an increased demand for pouches due to the focus on product preservation and durability. Such factors are expected to drive the growth of the of pouches market in the US during the forecast period. is the driving factor this market.

    The Pouchesin US market vendors should focus on grabbing business opportunities from the Flat segment as it accounted for the largest market share in the base year.