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The mass beauty care market size is forecast to increase by USD 112.7 million at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth, driven by modern-day lifestyle changes and the increasing prevalence of facial skin-related issues. Consumers are seeking convenient and multifunctional solutions to address their skincare needs, like face creams and face beauty productsleading to the introduction of innovative personal products that offer multiple benefits. However, the market also faces challenges, including the easy availability of counterfeit products that undermine brand reputation and consumer trust. To stay competitive, companies must prioritize product quality, transparency, and effective marketing strategies to build trust with consumers and differentiate themselves from competitors. Additionally, the market is expected to continue growing as consumers increasingly prioritize self-care and personal appearance in their daily routines.
The market is a vast and dynamic industry encompassing various segments such as cosmetics, skincare, hair care, dental care, makeup, shaving creams, deodorants, and grooming products. This market is witnessing significant growth due to increasing consumer awareness about clean beauty and the rise of ethical considerations. Harmful chemicals like Propylparaben and Butylparaben are being replaced with natural alternatives, and social contacts play a crucial role in driving trends, such as gender-neutral skincare lines and multifunctional beauty products. Animal testing is a contentious issue, with many consumers preferring cruelty-free options, and certifications like Leaping Bunny are gaining popularity. AI-powered virtual consultations, augmented reality, and innovative packaging designs are transforming the industry, offering personalized skincare solutions and enhancing the customer experience. Strategic partnerships between brands and industry leaders are also propelling growth, with an emphasis on clean beauty products and sustainable practices. Beauty care market continue to evolve, with an increasing focus on natural ingredients, minimalism, and customization.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The Offline segment is estimated to witness significant growth during the forecast period. The Market encompasses a wide range of Cosmetics and Skincare products, including Harmful chemicals such as Propylparaben and Butylparaben. With growing consumer awareness and concerns about health and ethics, the demand for Clean beauty brands that offer Non-toxic and Cruelty-free products has seen an exponential trend.
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The Offline segment was the largest segment and was valued at USD 362.80 billion in 2018. Social contacts and international institutions, including Trade associations and National statistical offices, are promoting the importance of these values. The Beauty & Personal Care sector, comprising B2C enterprises, is responding with innovative strategies. Premium skincare brands are leading the charge, offering Spectrum solutions for Hair care, Dental care, Makeup, Shaving creams, Deodorants, and more. AI-powered virtual consultations, Leaping Bunny certifications, and Tech-savvy innovations such as Augmented reality and Virtual reality are becoming the norm. Strategic partnerships and innovative packaging designs are also key differentiators for Clean beauty brands. The Clean beauty trend is expected to continue, aligning with global Beauty and personal care market growth, driven by increasing consumer demand for ethical and sustainable products.
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APAC is estimated to contribute 50% to the growth of the global market during the forecast period. Technavioâs analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is experiencing an exponential trend, driven by the increasing population and growing awareness towards personal hygiene and wellness. This region dominates the global market due to the substantial presence of middle- and low-income populations, leading to a high demand for affordable cosmetics and skincare products. Social contacts, including celebrity endorsements and influencer reviews on social media, significantly influence consumer purchasing decisions.
Furthermore, the demand for clean beauty products, free from harmful chemicals such as Propylparaben and Butylparaben, is on the rise. Ethical considerations, including the avoidance of animal testing, are increasingly important to consumers. As a result, clean beauty brands are gaining popularity, offering non-toxic and cruelty-free products. B2C enterprises are leveraging technology to cater to the tech-savvy consumer base. Innovative packaging designs, AI-powered virtual consultations, and augmented and virtual reality experiences are becoming the norm. Trade associations and international institutions are collaborating to set industry standards and regulations. The beauty and personal care sector includes a wide range of products, such as hair care, dental care, makeup, shaving creams, and deodorants. The market for these products is expected to grow further, driven by consumer preferences for premium skincare brands and the continuous emergence of new trends. National statistical offices and market research firms project a positive outlook for the market in APAC over the next five years.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Modern-day lifestyle changes and growing facial skin-related issues is notably driving market growth. The beauty and personal care industry, encompassing cosmetics and, skincare, anti-aging products, has witnessed significant shifts in consumer preferences toward clean beauty products. With increasing awareness of the potential health risks associated with harmful chemicals such as Propylparaben and Butylparaben, mass produced products are facing scrutiny. Social contacts and ethical considerations are now key factors influencing purchasing decisions. Moreover, animal testing is a contentious issue, with many consumers opting for cruelty-free products. Premium skincare brands are capitalizing on this trend, offering non-toxic alternatives. National statistical offices and international institutions have reported an exponential trend towards clean beauty, with B2C enterprises responding by introducing innovative packaging designs and strategic partnerships.
Furthermore, in the realm of cosmetics, hair care, dental care, makeup, shaving creams, and deodorants, tech-savvy consumers are demanding AI-powered virtual consultations and immersive experiences through augmented and virtual reality. The Leaping Bunny certification is a widely recognized symbol of cruelty-free products. Brands are also leveraging the power of artificial intelligence to personalize offerings and cater to diverse beauty trends. In conclusion, the beauty and personal care market is undergoing a paradigm shift, driven by consumer demands for clean, ethical, and tech-driven solutions. The industry is evolving to meet these needs, with a focus on non-toxic ingredients, cruelty-free production, and innovative technologies. These trends are expected to continue shaping the industry landscape in the coming years. Thus, such factors are driving the growth of the market during the forecast period.
The introduction of multifunctional products is the key trend in the market. The beauty and personal care industry encompasses cosmetics and skincare products, with a growing emphasis on clean beauty. Consumers are increasingly conscious of the harmful chemicals, such as Propylparaben and Butylparaben, found in mass-produced products. As a result, there is a rising preference for non-toxic and cruelty-free alternatives. Ethical considerations, including social contacts and animal testing, are also influencing purchasing decisions. Clean beauty brands are gaining traction in convenience stores, offering a spectrum of products ranging from skincare to hair care, dental care, makeup, shaving creams, and deodorants. Premium skincare brands are increasingly incorporating clean beauty product lines into their offerings, focusing on natural and non-toxic ingredients while using sophisticated methods like Autoregressive Integrated Moving Average (ARIMA) to analyze trends and optimize product development, extending their range to include bath and body products for a comprehensive approach to personal care. Premium skincare brands, in particular, are thriving, as consumers are willing to invest in products that provide multiple benefits. Innovative technologies, such as AI-powered virtual consultations, augmented reality, and virtual reality, are enhancing the consumer experience.
Tech-savvy consumers are drawn to these offerings, creating an exponential trend in the beauty and personal care sector. Trade associations, national statistical offices, and international institutions are monitoring the market's growth, with strategic partnerships and collaborations driving the industry forward. The Human Development Index also plays a role in shaping consumer preferences and market trends. Innovative packaging designs and product offerings are key differentiators for B2C enterprises, as they cater to evolving beauty trends and consumer demands. The beauty industry is expected to continue its growth trajectory, offering ample opportunities for businesses to launch clean beauty products and expand their consumer base. Thus, such trends will shape the growth of the market during the forecast period.
The easy availability of counterfeit products is the major challenge that affects the growth of the market. The market encompasses various sectors including cosmetics and skincare. However, the rise of counterfeit products, particularly in facial care products, poses a significant challenge. These imitation items, often sold online, negatively impact the revenue of leading vendors. The production of counterfeit goods is driven by low manufacturing costs, resulting in the use of harmful chemicals such as Propylparaben and Butylparaben. Consumers are frequently deceived by these fake products, which mimic the packaging and branding of reputable companies, especially in regions like Asia Pacific and the Middle East. Ethical concerns, such as animal testing and the use of non-toxic and cruelty-free products, are increasingly important to consumers.
Furthermore, clean beauty brands offering premium skincare and cosmetic solutions are gaining popularity. B2C enterprises, national statistical offices, and international institutions, as well as trade associations, are collaborating to address this issue. Innovative solutions, such as AI-powered virtual consultations, augmented reality, and virtual reality, are being adopted to enhance the consumer experience and differentiate offerings from counterfeit products. Tech-savvy consumers seek out clean beauty and grooming products with innovative packaging designs, strategic partnerships, and adherence to ethical standards. Beauty and personal care trends continue to evolve, with a focus on sustainability and transparency. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovatorâs stage to the laggardâs stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beiersdorf AG - The company is involved in offering a wide range of beauty care products such as Nivea Body shop, Nivea face care among others which is a stable oil and water-based cream suitable for all types of skin.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing an exponential trend, with a focus on Clean Beauty, Cosmetics, and Skincare products. Consumers are increasingly concerned about harmful chemicals such as Propylparaben and Butylparaben in their beauty and grooming products. Social contacts and ethical considerations are influencing purchasing decisions, leading to a surge in demand for Non-toxic products and Cruelty-free products. The Beauty & Personal Care industry, comprising B2C enterprises, is collaborating with National statistical offices, International institutions, Trade associations, and the Human Development Index to ensure transparency and ethical production.
Furthermore, the market is driven by an Exponential trend smoothing towards Clean Beauty brands and Premium skincare brands. Hair care, Dental care, Makeup, Shaving creams, Deodorants, and other grooming products are witnessing innovative packaging designs and strategic partnerships to cater to tech-savvy consumers. AI-powered virtual consultations, Leaping Bunny certification, and the integration of Artificial intelligence, Augmented reality, and Virtual reality are key trends shaping the future of the market. Cosmetics, haircare, and grooming products continue to evolve, with a focus on sustainability, ethical production, and consumer convenience. Clean beauty products are becoming increasingly popular, as consumers prioritize their health and the environment. The market is expected to continue its growth trajectory, driven by these trends and the changing consumer landscape.
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Market Scope |
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Report Coverage |
Details |
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Page number |
145 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
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Market growth 2024-2028 |
USD 112.7 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.23 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 50% |
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Key countries |
US, China, Japan, India, and South Korea |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amorepacific Corp., Beiersdorf AG, Colgate Palmolive Co., Coty Inc., Emami Ltd, Henkel AG and Co. KGaA, Himalaya Global Holdings Ltd., Johnson and Johnson Services Inc., Kao Corp., Kose Corp., Loccitane International SA, LOreal SA, Natura and Co Holding SA, Shiseido Co. Ltd., SUGAR Cosmetics, The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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