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The US Supplements Market size is forecast to increase by USD 18.92 billion, at a CAGR of 6.78% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. Rising awareness through social media marketing and influencer endorsements is encouraging consumers to adopt health and wellness supplements. Increasing participation in sports and fitness activities has led to a rise in demand for performance-enhancing supplements. Stringent government regulations ensure the safety and quality of supplements, instilling consumer confidence. Additionally, the growing trend of preventive healthcare and the aging population are fueling the market's growth. However, challenges such as counterfeit products and adulteration, along with potential side effects and interactions with medications, remain concerns for both consumers and regulators.
Overall, the US supplements market is poised for continued growth, driven by these trends and challenges.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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