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The report includes a comprehensive outlook on the market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes End-user into men, women, and children and covers Region, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments. The report covers market trends and analysis also includes an in-depth analysis of the popularity of sports and fitness activities, the rising popularity of eco-friendly footwear, and increasing competition among players.
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Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
Adidas AG - The company offers athletic footwear such as Pureboost, Ultrabounce, AstoundRun, and many more.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including Adidas AG, Amer Sports Corp., ASICS Corp., Avia, British Knights Int B.V., Brooks Sports Inc., Columbia Sportswear Co., Fila Holdings Corp., Geox S.p.A, K Swiss Inc., Mizuno Corp, New Balance Athletics Inc., Newton Running Co. Inc., Nfinity Athletic LLC, Nike Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., VF Corp., and Wolverine World Wide Inc.
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
The popularity of sports and fitness activities is notably driving the market growth. The US has a high prevalence of obesity and other lifestyle diseases, and as a result, there is a growing awareness of the importance of regular exercise and physical activity. This trend has increased demand for athletic footwear designed to support physical activity, such as running shoes, training shoes, and other sports-specific footwear. The US has a strong sports culture, and many Americans regularly participate in sports and fitness activities.
However, many athletic footwear brands prioritize sustainability by using eco-friendly materials, reducing waste, and adopting sustainable manufacturing practices. This can help them appeal to environmentally conscious consumers and differentiate themselves from competitors. Thus, with the increasing interest of consumers towards fitness and sports activities, the regional market is expected to witness high growth during the forecast period.
The rising popularity of eco-friendly footwear is an emerging trend shaping the market development. Consumers are increasingly concerned about the environmental impact of the products they buy, and this trend has been reflected in the US - athletic footwear market as well. Brands invest in eco-friendly materials, production processes, and packaging to appeal to environmentally conscious consumers. Consumers have started demanding sustainable and eco-friendly footwear with the shift to environment-friendly products and the growing focus on minimizing carbon footprint. Athletic footwear brands constantly develop new materials and technologies to improve product performance, such as comfort and durability.
However, manufacturers operating in the athletic footwear market use low-carbon footprint alternatives, such as ethically sourced faux leather and synthetic materials, to manufacture athletic footwear. Nike has initiated a shoe recycling program to reduce the carbon footprints of its products. Therefore, the rising concern for the environment may positively impact the growth of the regional market during the forecast period.
Increasing competition among players is a significant challenge hindering market growth. A growing number of athletic footwear brands and products are available to consumers, making it increasingly difficult for companies to differentiate themselves and stand out in a crowded market. In addition, some consumers are becoming more price-sensitive and willing to switch brands to find the best deals, making it difficult for companies to build brand loyalty and maintain market share. Consumers are increasingly looking for versatile and comfortable footwear that can be worn in various settings.
As a result, they are turning to casual and lifestyle footwear options that offer more style and fashion options. Consumers are also looking for products that offer personalized features and benefits, which can challenge companies to deliver at scale. This trend pressures athletic footwear companies to innovate and offer more fashionable and versatile products to remain competitive. Hence, the increasing competition may impede the growth of the regional market during the forecast period.
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The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel includes hypermarkets, supermarkets, specialty stores, and department stores. Offline distribution channels are popular among consumers, offering a diverse range of athletic footwear across price ranges. Consumers prefer buying athletic footwear from hypermarkets, supermarkets, and departmental stores. The offline segment was the largest and was valued at USD 13.25 billion in 2018. Further, specialty stores offer popular athletic footwear brands and sell them through their outlets. Sales personnel employed at specialty stores have a thorough knowledge of products and provide detailed product information to buyers. Thus, buyers prefer purchasing athletic footwear products from specialty stores. A rise in specialty stores drives the sale of athletic footwear in the US. Vendors also improve their offline sales by widening their operations in various locations. This helps them generate higher sales of products efficiently and cater to every consumer category in large geographic regions. Therefore, increasing sales through offline sales will positively impact the growth of the regional market during the forecast period.
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Based on the end-user, the market has been segmented into men, women, and children. The men?segment will account for the largest share of this segment.?
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US Athletic Footwear Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Market forecasting period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.6% |
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Market growth 2024-2028 |
USD 8.45 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
5.12 |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Adidas AG, Amer Sports Corp., ASICS Corp., Avia, British Knights Int B.V., Brooks Sports Inc., Columbia Sportswear Co., Fila Holdings Corp., Geox S.p.A, K Swiss Inc., Mizuno Corp, New Balance Athletics Inc., Newton Running Co. Inc., Nfinity Athletic LLC, Nike Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., VF Corp., and Wolverine World Wide Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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