Personal Care Products for the Maternity Market in the US 2016-2020

Overview of the personal care products for the maternity market in the US

The personal care products segment for the maternity market is a sub-segment of the overall personal care market. This sub-segment includes six product categories, namely skin care, hair care, oral hygiene, bath, sun care, and depilatory products. The growing focus on e-retailing and social media marketing is a significant factor that will foster the prospects for growth in this market. Recently, it has been observed that numerous personal care vendors are making their products available online through their portals as well as those of third-party vendors. With the help of online services, customers can choose a skin care or hair care product that suits their skin or hair scalp the best. These customized services provide expert suggestions based on the skin tone and the style preferences of the customer. Due to its high convenience, many consumers prefer purchasing personal care products from online portals. In this market study, the analysts have estimated the market for maternity personal care in the US to grow at a CAGR of more than 2% by 2020.

The recent increase in the number of private label brands is the key driver for the growth of this market. Due to the advent of private label brands in the US, the regional and local vendors are facing intense competition. The entry of private labels in the market will allow consumers to purchase personal care products at relatively lower prices. Consequently, it can be estimated that due to the entry of these private label brands in the US, the market for maternity personal care will have a positive outlook until 2020.

Product-based segmentation of the personal care products for the maternity market in the US

• Skincare
• Hair care
• Oral hygiene products
• Bath products
• Sun care
• Depilatory products