Personal Care Products for the Maternity Market in the US 2016-2020

Table of Contents

PART 01: Executive summary

• Highlights

PART 02: Scope of the report

• Market overview
• Key-vendor offerings

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Country profile: US

• Economic indicators

PART 06: Market landscape

• Market overview
• Five forces analysis

PART 07: Market segmentation by product type

• Segmentation of personal care products for maternity market in US by product type

PART 08: Market drivers

• Consumers' high awareness and increased spending power
• Expansion of distribution channels
• Changing lifestyles and shopping habits

PART 09: Impact of drivers

PART 10: Market challenges

• Decline in birth rate
• Decreasing fertility rate
• Absence of paid maternity leaves

PART 11: Impact of drivers and challenges

PART 12: Market trends

• Increase in demand for natural personal care products
• Rise in use of multifunctional products
• Improvements in labeling and packaging
• Rise in number of private label brands
• E-retailing and social media marketing

PART 13: Vendor landscape

• Competitive scenario
• Estée Lauder
• Johnson & Johnson
• L'Oréal
• Procter & Gamble (P&G)
• Unilever
• Other prominent vendors

PART 14: Appendix

• List of abbreviations

PART 15: Explore Technavio