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The US sexual wellness market size is projected to increase by USD 8.10 billion, at a CAGR of 9.45% between 2023 and 2028. The market's expansion is contingent upon several key factors, including the increasing therapeutic applications of sex wellness products, growing focus on sexually transmitted disease treatment, evolving consumer perspectives, and the accessibility of sex wellness items via online platforms. As these products garner recognition for their therapeutic benefits beyond mere pleasure, consumer perceptions are shifting, fueling demand. The convenience and privacy offered by online availability further accelerate market growth, enabling consumers to explore and purchase goods such as sex toys discreetly. This market comprises a diverse range of products designed to promote sexual health and pleasure. Key product categories include contraceptives, HIV prevention methods, lubricants (such as water-based lubricant), condoms, and sex toys (including adult vibrators and rubber penises). This evolving perception, coupled with easy online access, not only broadens market reach but also encourages innovation and diversification in sex wellness offerings, catering to a wider array of consumer needs and preferences.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by End-user
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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