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The beverage carton packaging machinery market size is forecast to increase by USD 181.3 billion at a CAGR of 3.6% between 2023 and 2028. The market is witnessing significant growth due to the increasing demand for various beverage types, including health drinks. This trend is driven by the rising preference for high-quality packaging and the convenience offered by ready-to-drink (RTD) beverages. However, the high initial costs associated with specialized carton packaging equipment remain a challenge for market participants. The packaging process for beverages in cartons involves several stages, including carton forming, filling, sealing, and labeling. Carton forming involves shaping the carton blank into the desired size and shape using various machinery. Filling involves the insertion of the beverage into the carton, followed by sealing to ensure product integrity.
The beverage carton packaging market is a critical sector in the food and beverage industry, focusing on the production of high-quality packaging solutions for various beverage types. This market encompasses specialized equipment designed for the packaging process of beverages, including carton forming, filling, sealing, labeling, and other post-processing techniques. Beverage carton packaging is used for various types of beverages, such as health drinks, electrolyte beverages, bottled water, soft drinks, and non-alcoholic beverages. The carton sizes can range from small individual servings to large family-sized packages. The carton forming process involves the creation of the carton shape using specialized machinery. High-speed operation and functional automation are key trends, enabling efficient production and reducing labor costs. Industrial sensors and human-machine interfaces (HMIs) are essential components of automation, ensuring consistent product quality and minimizing errors. Two primary types of cartooning machines are top load cartons and wraparound cartons. Top load cartons are suitable for packaging smaller quantities, while wraparound cartons are more efficient for larger production runs.
Further, vertical sleeve containers and automatic or semiautomatic machines are also used in the beverage carton packaging market. Plastic waste reduction is a growing concern in the beverage industry. Beverage carton packaging offers a sustainable alternative, as cartons are recyclable and biodegradable. This eco-friendly aspect is increasingly important to consumers and brands, making it a significant trend in the beverage carton packaging market. In conclusion, the beverage carton packaging market is a dynamic and evolving sector, driven by trends such as automation, sustainability, and consumer preferences. The market caters to various beverage types, sizes, and packaging styles, ensuring efficient, high-quality, and eco-friendly solutions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The automatic segment is estimated to witness significant growth during the forecast period. The automatic beverage carton packaging machinery segment held the largest market share in the global packaging industry for beverages in 2023. Automation in the packaging process brings numerous benefits, including increased production speed, simplified operations, cost savings on labor, enhanced worker safety, and minimal waste of raw materials. The carton packaging sector faces a significant challenge in terms of labor scarcity, particularly in less populated regions.
Moreover, the emphasis on ensuring high-quality packaging consistency for various beverage types and sizes is anticipated to fuel the expansion of the automatic segment throughout the forecast period. Additionally, the growing preference for cost-effective solutions and the increasing popularity of health drinks are expected to boost the demand for automatic beverage carton packaging machinery in the near future.
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The automatic segment accounted for USD 462.70 million in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market experienced significant growth in APAC in 2023, driven by the increasing demand for ready-to-drink beverages, particularly in emerging economies like China and India. The region's rapid urbanization and health-consciousness trends have led to a wave in the consumption of bottled water and other beverages, necessitating the use of carton packaging for product safety.
Additionally, the rising incidence of waterborne diseases has further fueled the adoption of bottled water, providing a major growth impetus for the market in APAC. Semi-automatic and automatic wraparound cartons are commonly used in this industry to package dairy beverages, alcoholic beverages, and non-alcoholic beverages at high-speed operations. The market for beverage carton packaging machinery is expected to continue its expansion in APAC during the forecast period, as the region's population grows more health-conscious and urbanized.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for beverages is the key driver of the market. The market is witnessing significant growth due to the increasing demand for functional automation in the food and beverage industry. This sector encompasses both alcoholic and non-alcoholic beverages, including bottled water, sports drinks, health and wellness products, premium beverages, and craft beer. The global beverage industry's expansion is driven by urbanization and modernization in emerging economies, shifting consumer preferences, and improved economic conditions. Consumer interest in added flavors and vitamins is on the rise, leading to a growing demand for advanced packaging solutions. Top load cartons and other packaging machinery are essential for ensuring efficient production and maintaining the quality of these beverages.
Further, industrial sensors and human-machine interfaces (HMIs) are integral components of modern packaging machinery, enabling real-time monitoring and control of the packaging process. The beverage industry's transformation is evident in the changing consumption patterns, particularly among the millennial generation, who prioritize convenience and health benefits. As a result, beverage manufacturers are investing in innovative packaging solutions to cater to evolving consumer needs and preferences. The market is expected to continue its growth trajectory, driven by these trends and the increasing demand for automation and efficiency in the industry.
The rising trend of ready-to-drink (RTD) canned beverages is the upcoming trend in the market. In the dynamic beverage industry, dairy beverages and ready-to-drink (RTD) beverages, including hard seltzers and canned cocktails, have gained significant traction among consumers in the United States. Established alcohol brands like Kopparberg and Smirnoff have identified this trend and introduced their own versions of canned RTD beverages. Hard seltzers, in particular, have become a popular choice, with brands such as Bodega Bay, Mikes Hard Seltzer, and Smirnoff Seltzers leading the market. The RTD segment experienced a remarkable 40% increase in sales and a substantial 416% growth in market shares year-on-year in 2020. This trend is driven by the health and wellness movement, as consumers seek convenient, low-calorie options.
Additionally, the logistics cycle for secondary packaging of these beverages in cans has become more efficient, reducing plastic waste and enhancing sustainability efforts. The premium beverage market is expected to continue growing, with RTD beverages playing a significant role.
High initial costs associated with carton packaging machinery is a key challenge affecting the market growth. In the beverage packaging industry, carton box manufacturing relies on the pricing of raw materials from suppliers. By 2023, the cost of raw materials for carton production has experienced a steady rise over the past five years. The essential components for creating carton materials are detailed below: 1. Fluting Paper: This paper is situated in the middle of the carton sheets, sandwiched between the outer liner boards. Its function includes providing a protective cushioning effect for the packaged product. 2. Linerboards: These are the outer layers that encase the fluting paper, offering the carton sheets their shape and structural integrity.
Further, top-load Cartoning Machines, Wraparound Cartons, Vertical Leaflet, Couponing Equipment, and both Vertical Sleeve Containers are commonly used in the beverage packaging sector. Functional automation and automatic machines are preferred for their efficiency and productivity in manufacturing Alcoholic Beverages and Soft Drinks.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Douglas Machine Inc.: The company offers beverage carton packaging machinery such as Cpone case and tray packers, shrink wrap systems, Vectra cartons and many more.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market caters to the specific needs of the beverage industry, focusing on the packaging process for various types of beverages. High-quality packaging is essential to maintain the freshness and taste of beverages, and carton sizes vary depending on the product. The packaging process includes carton forming, filling, sealing, labeling, and secondary packaging. Beverages such as health drinks, electrolyte beverages, dairy beverages, alcoholic beverages, non-alcoholic beverages, bottled water, sports drinks, and premium beverages require specialized equipment for efficient and effective packaging. Automation plays a significant role in reducing human errors and increasing production speed. Flexible packaging, eco-friendly packaging, and sustainable packaging using recyclable materials are becoming increasingly popular trends in the beverage industry.
Additionally, top-load cartons and wraparound cartons are common machinery used for beverage carton packaging. Semi-automatic and automatic machines are available based on the production requirements. Industrial sensors, human-machine interface (HMI), and artificial intelligence (AI) are used to ensure high-speed operation and functional automation. The packaging style varies from vertical leaflet cartons to couponing equipment and vertical sleeve containers. The logistics cycle is an essential consideration in the beverage industry, and reducing plastic waste is a critical focus for sustainable packaging solutions.
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Market Scope |
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Report Coverage |
Details |
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Page number |
130 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.6% |
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Market growth 2024-2028 |
USD 181.3 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
3.4 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 43% |
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Key countries |
China, US, Germany, India, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Busch Machinery Inc., CARIBA Srl, Douglas Machine Inc., ECONOCORP Inc., Elopak ASA, Gerhard Schubert GmbH, Graphic Packaging Holding Co., Jacob White Packaging Ltd., KHS GmbH, Krones AG, Langfang Best Crown Packing Machinery Co. Ltd, Langley Holdings Plc, Mitsubishi Electric Corp., Mpac Group Plc, Pakmatic Company (PTY) LTD, RA Jones & Co. Inc., Sidel, SIG Group AG, Syntegon Technology GmbH, and Tishma Technologies LLC |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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