Real-time Bidding Market in the US 2016-2020

Table of Contents

PART 01: Executive summary

• Highlights

PART 02: Scope of  the report

• Market overview
• Definitions
• Base year
• Vendor segmentation

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights

PART 05: Market landscape

• Market overview
• Benefits of RTB
• RTB process

PART 06: Revenue flow in RTB market

PART 07: RTB versus TV advertising

• Market size and forecast
• Five forces analysis

PART 08: Market segmentation by type of auction

• US RTB market segmentation by type of auction
• Open auction market in US
• Invitation-only auction market in US
• Market attractiveness by type of auction

PART 09: Market segmentation by type of ad

• US RTB market segmentation by type of ad
• RTB image ad market in US
• RTB video ad market in US
• Market attractiveness by type of ad

PART 10: Market segmentation by device

• US RTB market segmentation by device
• US RTB market by mobile device
• US RTB market by desktop device
• Market attractiveness by type of device

PART 11: Market segmentation by application

• US mobile RTB market segmentation by application

PART 12: Buying criterion

PART 13: Market drivers

PART 14: Impact of drivers

PART 15: Market challenges

PART 16: Impact of drivers and challenges

PART 17: Market trends

PART 18: Vendor landscape

• Competitive scenario
• Other prominent vendors

PART 19: Appendix

• List of abbreviation

PART 20: Explore Technavio