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The Europe vacation rental market size is forecast to increase by USD 185.1 billion at a CAGR of 25.79% between 2023 and 2028. The market is experiencing significant growth, driven by an increase in the number of tourists seeking alternative accommodations to hotels. This trend is further fueled by effective promotional strategies adopted by vacation rental platforms and property managers, making it easier for travelers to discover and book unique and affordable properties through the use of travel technologies. However, inconsistency in providing quality vacation rental properties remains a challenge for the industry. Ensuring a consistent level of cleanliness, maintenance, and customer service is essential to meet travelers' expectations and maintain a positive reputation. Additionally, the integration of technology, such as smart homes and contactless check-ins, is becoming increasingly important to cater to the evolving needs of the modern traveler. Overall, the market presents a promising opportunity for growth, but it requires a commitment to delivering high-quality experiences to remain competitive.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Mode of Booking
7 Market Segmentation by Management
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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