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The water bottle handles market size is forecast to increase by USD 53.3 million at a CAGR of 7.43% between 2023 and 2028. The market is experiencing significant growth due to several key factors. Convenience and portability are primary drivers, as consumers increasingly seek on-the-go hydration solutions. Customizability and stylish designs are also trending, with many manufacturers offering personalized handles to cater to individual preferences. Strict regulations on plastics, water bottles particularly single-use bottles, are also influencing market growth, as companies respond by producing more eco-friendly alternatives with reusable handles. Overall, the market is poised for continued expansion, driven by consumer demand for functional, fashionable, and sustainable hydration solutions.
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The market is witnessing significant growth due to the increasing demand for convenient and portable drinkware solutions. The market is segmented into plastic, glass, and stainless steel handles. Plastic handles are widely used due to their lightweight and affordable nature, but concerns over plastic waste and potential health risks from toxic chemicals have led to a shift towards recycled plastic and alternative materials like bamboo. Glass and stainless steel handles offer health benefits and durability, making them popular choices for homes, offices, universities, and schools. However, the offline segment, including brick-and-mortar stores, continues to dominate the market due to the convenience of physical shopping. Online sales are growing rapidly as consumers seek the convenience of home delivery. Plastic pollution, landfills, groundwater contamination, and subsurface contamination are major environmental concerns driving the demand for eco-friendly water bottles with filters to reduce plastic trash. Thermos water bottles are also gaining popularity due to their insulated design that keeps water cool for extended periods. Overall, the market is expected to continue its growth trajectory in the coming years. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The convenience and portability of water bottles is a major factor driving the market growth. The market has experienced notable growth in recent times, especially in sports events, primarily due to the convenience and portability offered by water bottles. However, as people become more health-conscious and aware of the significance of staying hydrated, the demand for water bottles has surged significantly. The convenience of water bottles is a key advantage, offering easy portability for various activities such as workouts, hiking, and daily work routines.
Moreover, water bottles with handles add even more convenience, providing a secure grip, especially during physical activities, and allowing for easy carrying of multiple bottles. This feature is particularly beneficial for athletes, outdoor enthusiasts, and individuals with active lifestyles. For instance, cyclists can maintain a firm hold on their water bottles even while riding at high speeds, thanks to the handles. As a result, the growing awareness and demand for water bottles with handles are expected to drive the market's growth during the forecast period.
Increasing demand for customizable and stylish water bottle handles is an emerging trend shaping the market growth. The market for water bottle accessories, particularly customizable and stylish water bottle handles, has witnessed significant growth in recent years. These handles not only provide added convenience but also serve as a means of self-expression and fashion statement for individuals. The rising focus on sustainability and personalization has driven the demand for such handles as people seek to distinguish themselves. Customizable designs and patterns allow individuals to match their water bottle handles with their unique style preferences, whether for professional settings or workout sessions.
Further, the fast-paced and active lifestyle of many individuals also contributes to the popularity of water bottle handles, providing a reliable and secure grip for various activities like hiking, gym workouts, and daily commutes. As appearances and functionality matter in today's world, water bottle handles have become essential accessories for those on the go. The increasing demand for these stylish and functional handles is expected to drive the growth of the water bottle accessories market during the forecast period.
Stringent regulation on plastics is a significant challenge hindering market growth. The market is encountering increasingly stringent regulations concerning plastic usage worldwide. Governments and international bodies are taking measures to control, reduce, and eliminate plastic usage, especially in single-use items like water bottles. These regulations aim to address environmental concerns related to plastic waste, such as pollution and its impact on marine life. The directives set targets for reducing plastic bottle consumption and require labeling and reporting on the environmental impact of such products.
Consequently, such stricter regulations are not limited to Europe but also extend to other regions, including the United States, where several states have implemented laws to restrict single-use plastic bottles. Initiatives like the UN's Clean Seas campaign are driving efforts to reduce marine pollution caused by plastic waste, leading to commitments from various countries to address plastic pollution by limiting single-use plastic items like water bottles. As a result, these regulatory measures are expected to hinder the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market forecast report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment will account for a major share of the market's growth during the forecast period. Offline channels refer to brick-and-mortar stores where consumers can physically visit to make their purchases. Although online sales have been in popularity, the offline segment still holds a considerable share of the market.
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The offline segment was valued at USD 82.90 million in 2018. The offline segment offers a significant advantage by allowing consumers to physically interact with water bottle handles before making a purchase. This hands-on experience enables customers to assess the quality, durability, reusable water bottles, and comfort of the handles, influencing their decision-making process positively. Moreover, offline channels provide a personalized shopping experience, where knowledgeable sales representatives can assist customers in choosing the most suitable water bottle handles for their needs. The convenience of walking into a store, exploring various options, and making an immediate purchase appeals to customers who require a replacement handle urgently or prefer not to wait for shipping. Additionally, offline channels, such as outdoor speciality stores, gym, cater to specific customer segments like outdoor enthusiasts who need sturdy handles for their activities. The expertise of store staff helps customers find handles tailored to their unique requirements, fostering brand loyalty and customer satisfaction. These factors contribute to the increased demand for offline distribution channels and are expected to drive the growth of the market focus during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Another significant region contributing to the market is APAC. The growth of the market in the APAC region can be attributed to various factors, including the rise in disposable income, increasing awareness of health and fitness, and growing environmental consciousness. One of the main drivers behind the demand for water bottle handles in APAC is the increasing disposable income of the middle-class population. As people's incomes rise, they are willing to invest in convenient and lifestyle-enhancing products like water bottle handles. These handles provide a practical solution for carrying water bottles on the go, making them popular among busy professionals and students.
Moreover, the growing health consciousness in the region has also contributed to the demand for water bottle handles. As people become more aware of the importance of staying hydrated throughout the day, the need for portable water bottles has increased. Water bottle handles make it easier for individuals to carry their bottles to work, the gym, or during outdoor activities, promoting a healthy and active lifestyle. Additionally, the rising environmental awareness in APAC has led to a shift towards sustainable and reusable water bottles. Single-use plastic bottles are being replaced by more durable and eco-friendly alternatives. Water bottle handles play a role in encouraging the use of reusable bottles by offering a convenient way to carry them around. These factors combined are expected to drive the adoption of water bottle handles in the APAC region, leading to significant growth in the market during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is witnessing a significant shift towards reusable and eco-friendly options as consumers become increasingly aware of the environmental degradation caused by single-use plastic consumption and the health risks associated with toxic chemicals like BPA (Bisphenol A). This trend is particularly noticeable in the drinkware and kitchen appliance sectors, with stainless steel, glass, and eco-friendly water bottles gaining popularity. Plastic water bottles, despite being convenient, contribute to CO2 emissions and a large carbon footprint. Reusable water bottles made of stainless steel, glass, or innovative materials offer a sustainable alternative. Some of these bottles come with features like temperature indicators, NFC smart chips, insulation, vacuum insulation, spill-resistant designs, and even filters to provide clean drinking water on the go. Eco-conscious brands like Ocean Bottle and GAIL Bakery are leading the charge in this market, offering reusable water bottles that aim to reduce plastic waste and promote environmental awareness. The market for these bottles is expanding rapidly, with applications in various sectors, including sporting events, gym, stadiums, hiking trips, biking adventures, and even as part of vaccines and health & wellness habits. Single-use plastic regulations are also driving the demand for eco-friendly water bottles. Consumers are increasingly looking for alternatives to single-use plastic bottles, which not only have a negative impact on the environment but also pose health risks. As a result, the market for eco-friendly water bottles is expected to continue its growth trajectory in the coming years.
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Market Scope |
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Report Coverage |
Details |
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Page number |
147 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.43% |
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Market growth 2024-2028 |
USD 53.3 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.39 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key countries |
China, US, India, Canada, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
A. R. PLASTICS, Akanksha Tools and Mould, CAPTEL INDUSTRIES LLP, Champion Polymer, Dewan Polycaps Pvt. Ltd., DM Plastic Industries Pvt. Ltd., GLACIAL AB, Iron Flask, PM Labels, Pro Mach Inc., Remaker Labs Inc., Sanmati Plast India, Sanming Hanhe Arts and Crafts Co. Ltd., Satyam Plastic Industries, Shree Shyam Technoplast India, Siddhi Industries, Taizhou Shuanghao Plastic Mould Co. Ltd., and TENZY CAPS and CLOSURES |
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Market dynamics |
Parent market analysis, market growth analysis , Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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