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Technavio’s research analyst predicts the children’s footwear market in China to grow at a CAGR of 12% during the forecast period. The frequent need to replace footwear due to the change in foot size is driving the growth of this market. Many children suffer foot problems by their early teens, often associated with ill-fitting shoes. The growth of e-commerce in China is also driving the market growth. For instance, during 2014, the total annual online retail sales in China was around USD 322 billion.
The increasing preference for American and European brands is expected to fuel the market growth during the forecast period. China imports around 50 million pairs per year from America and Europe. During 2011, Minnetonka, a Minnesota-based brand opened its first store in Beijing.
Casual shoes accounted for 39% of the market share during 2014. However, athletic shoes are predicted to be the fastest growing segment during the forecast period. The rising awareness about fitness is the primary driver for the growth of this segment.
Girl’s footwear dominated the market during 2014 with a market share of 51% and is predicted to grow at a CAGR of 12% during the forecast period. The numerous styles, designs and colors available for girls are the key drivers for the growth of this segment in China.
The children's footwear market in China is mostly dominated by domestic players. The report predicts the competitive environment in this market to intensify further with an increase in product/service extensions. International players are expected to grow inorganically during the forecast period by acquiring regional or local players.
The leading vendors in the market are -
Other prominent vendors in the market include Adidas, Belle International, C.banner International, China Great STAR, Daphne International, Foshan Saturday Shoes, Peak Sport, Red Dragonfly, Warrior, and Zhejiang Aokang Shoes.
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