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The hair dryer market size is forecast to increase by USD 1.98 billion at a CAGR of 4.86% between 2023 and 2028. The market is witnessing growth due to the increasing demand for low-cost hair dryers and the growing popularity of advanced technologies such as tourmaline and ceramic. Tourmaline hair dryers, known for their ionic technology that helps reduce frizz and static, are gaining traction among consumers. The market is fragmented with several players, leading to slow industry growth. Product types include wired and wireless hair dryers, with power categories ranging from 800 to 2000 watts and pricing categories from budget to premium. Distribution channels include retail stores, online marketplaces, and direct sales. The retail market is the largest segment due to the availability of a wide range of options and the convenience of trying out products before purchasing. However, the market faces challenges such as intense competition and the emergence of new technologies, which may disrupt the market dynamics.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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