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The exhibition organizing market size is estimated to grow by USD 8.13 billion at a CAGR of 5.33% between 2023 and 2028. The exhibition organizing market is experiencing significant growth, driven by various factors. These include the increasing economic impact of exhibitions on GDP and employment, the expanding facilities of players in response to heightened demand for trade fairs, and the rise in the number of business and professional travelers. This market's growth trajectory is further fueled by key trends such as digitalization, customization, and sustainability. However, challenges persist, including increasing competition, fluctuating economic conditions, and the need for continuous innovation to meet evolving customer needs. Despite these challenges, the exhibition organizing market continues to thrive, offering substantial opportunities for growth and development. Furthermore, the report includes historic market data from 2018-2022.
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The art exhibitions segment is estimated to witness significant growth during the forecast period. With the growing need for artistic expression and cultural exchange, art exhibitions provide a platform for artists, collectors, enthusiasts, and the general public to come together and appreciate art forms different forms of artistic creativity. Art exhibitions segment, organizers bring together artworks from diverse artists, cultures, and time periods, creating a vibrant and immersive experience for visitors.
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The art exhibitions segment was the largest segment and was valued at USD 10.09 billion in 2018. The art exhibitions segment also fosters knowledge-sharing and educational opportunities. Many exhibitions are accompanied by educational programs such as talks, workshops, and guided tours, allowing visitors to deepen their understanding of the artworks and the artists behind them. Thus, these advantages are expected to increase the demand for art exhibitions, which will propel the growth of the art exhibitions segment in the global exhibition organizing market during the forecast period.
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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during this time. Countries such as the US, Mexico, and Canada are the key contributors to the North American exhibitions market. The most important parameter contributing to market growth in the US is the presence of exhibition venues compared to other regions. Moreover, key players operating in the market in North America include Emerald Expositions LLC, Fiera Milano SpA, GL EVENTS, ITE Group PLC, Messe Dusseldorf GmbH, Messe Frankfurt GmbH, and RELX Group plc. Hence, such factors are expected to drive market growth in the North American region during the forecast period, including in the niche segment of art tourism.
The market encompasses a broad spectrum of activities and settings, including infrastructure planning for large-scale events in various venues like halls, parks, and museums. Public relations and customer relationship management play pivotal roles in this industry, as organizers work with purchase influencers, consultants, and sponsors to plan and execute successful exhibitions. Exhibition organizers also focus on presentation and display, ensuring that content is tailored to educational or cultural settings such as libraries, art galleries, and museums. The market demands meticulous planning, attention to detail, and a knack for generating engaging content to drive sales and create memorable experiences for attendees. Roles of exhibition organizers in large scale event, creating educational setting and cultural setting is to engage participants and promote meaningful experiences. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased demand for trade fairs leading to players' facility expansion is the key factor driving market growth in the Virtual Events sector. The advent of multinational corporations has led to an increase in business expansion globally. This has increased the demand for exhibition and trade show venues and organizers, including virtual events. Exhibitions and fairs are organized mainly to increase interaction with the target audience, a trend that virtual events facilitate through digital platforms. The demand for global exhibitions, both physical and virtual, is expected to increase further in the next five years as organizations seek innovative ways to engage a global audience and overcome geographical limitations.
Moreover, the growing demand for exhibitions and trade fairs among companies has motivated companies in the market to expand their venue portfolios. The number of indoor venues with a capacity of more than 5,000 square meters grew by 1.42% in 2021 over 2017. This growth in the number of venues and the capacity expansion of the existing venues will provide ample opportunities and space for exhibitions. This will drive the market during the forecast period.
Increasing adoption of geo-cloning is the primary trend shaping market growth in the Meetings, Incentives, Conventions, and Exhibitions (MICE) market. Geographic cloning, which involves moving reputable exhibition and event brands to other locations around the world and replicating them there, has proven to be an effective strategy due to its lower risk compared to a completely new launch. It leverages the existing reputation of a brand as a launching pad and statement of intent. The idea behind geo-cloning is to recreate famous events and exhibition brands in different parts of the globe, thereby expanding the footprint and appeal of the MICE market globally. This trend is driving growth as organizations seek to capitalize on established event formats and capitalize on diverse geographical markets during the forecast period.
For example, with the help of a geo-cloning strategy, Incentive Travel, Meetings, and Events (IMEX) hosts two outstanding business events in Frankfurt and Las Vegas, which bring together commerce, networking, education, and entertainment. Similarly, the Incentives, Business Travel and Meetings. (IBTM) brand now has seven bases across the globe. Thus, geo-cloning is one of the major trends that is expected to boost the growth of the market during the forecast period.
The rise in operational hindrances is a challenge that affects market growth. Poor event management can lead to operational difficulties. A suitable and well-organized exhibition location requires transportation convenience. Logistical inefficiencies can impact operations at exhibition centers. Therefore, transportation problems can pose a big challenge to market growth.
Moreover, operational risks include conflicts between exhibitors and organizers, unexpected costs and government regulations, and the political and socio-cultural scenario in the hosting country. These factors can affect an organizer's ability to execute operations and organize exhibitions during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market is a dynamic landscape that thrives on Large scale events where Customer relationships are paramount. Exhibition organizing specialists play pivotal roles in orchestrating these events, ensuring smooth operations and engaging experiences. They leverage various Social media platforms for Promotions and Branding, utilizing Event invitations to attract a diverse range of Participants. Despite Logistical challenges and Travel restrictions, these specialists navigate Cultural settings and Educational settings like Libraries, Museums, and Art galleries to create memorable experiences. Post-event, they focus on Social media analytics tools to analyze data, enhance future events, and explore the potential of Virtual events and Digitization. Through Remote working modules and Collaborative tools, they ensure seamless coordination, leveraging Polling, Announcements, and Live chats for engagement. Theme parties and Social media influencers further enhance the event's appeal, alongside Celebrity endorsements. With a keen eye on Guest data and a commitment to Personalized services, these specialists work closely with Hotels to streamline Check-in facilities and create captivating experiences that resonate long after the event concludes.
Furthermore, the market is a dynamic sector encompassing a wide array of large-scale events across various settings, including educational, cultural, and public spaces like hall, Library, museum, Art gallery, and park. Exhibition organizers play pivotal roles in these events, managing promotion, preparation, and post-event stages. They liaise with professionals such as professional exhibition planners and artisans to ensure the success of exhibitions, focusing on design and culture to create engaging experiences. Check-in facilities are crucial for managing attendees efficiently, while the rise of remote working modules has introduced new challenges and opportunities for organizers. In this dynamic market, adaptability and creativity are key to organizing memorable and impactful exhibitions.
Market Scope |
|
Report Coverage |
Details |
Page number |
169 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.33% |
Market growth 2024-2028 |
USD 8.13 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.7 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 42% |
Key countries |
US, China, Germany, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Clarion Events Ltd., Comexposium, Daily Mail and General Trust plc, Deutsche Messe AG, Emerald X LLC, Fiera Milano SpA, GL events Group, Hong Kong Trade Development Council, Hyve Group Ltd., Informa PLC, Koelnmesse GmbH, MCH Group AG, Messe Dusseldorf GmbH, Messe Frankfurt GmbH, Messe Munchen GmbH, RELX Plc, VIPARIS Group companies, Coex, NurnbergMesse GmbH, and Tarsus Group Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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