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The fresh food market size is forecast to increase by USD 783.24 million at a CAGR of 4.23% between 2023 and 2028. The market is experiencing significant growth due to the increasing adoption of healthier food habits and rising demand for online retail of fresh produce, including fruits, vegetables, meat, and poultry. Logistics and supply chain management play a crucial role in ensuring the freshness and safety of these perishable items. Food safety regulations are stringently enforced to maintain the highest standards of hygiene and quality. Harmful practices such as over-fertilization and the use of harmful chemicals are being replaced with sustainable farming methods. Health awareness and dietary habits are driving the demand for clean eating and fresh produce. Online grocery services are gaining popularity, especially during the pandemic, as consumers prefer contactless delivery of fresh fruits, vegetables, and other perishable items.
Furthermore, blockchain technology is being implemented to enhance transparency and traceability in the supply chain, ensuring food safety and authenticity. The import of fresh produce, particularly fruits and vegetables, from various regions is also contributing to the market's growth. Overall, the market is expected to continue its growth trajectory, driven by these trends and challenges.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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