Global Kitchen Towel Market: Opportunities and Challenges 2015-2019

Market overview of the global kitchen towel market

The global kitchen towel market is expected to grow steadily at a CAGR of around 6% during the forecast period. While the Americas have been dominating the market since 2014, APAC is predicted to witness fastest growth rate. The rapid growth in APAC is largely due to rising urban population and increase in consumer spending.

The kitchen towel market is also seeing constant product launches based on new technology. For instance, Voith Tissue Innovation Centre in Sao Paulo has developed the ATMOS technology that consumes 35% less energy compared to TAD technology and also boasts of lower investment costs. 

Leading vendors in the kitchen towel market
The top vendors in the market are: - 

•     Kimberly-Clark
•     Koch Industries
•     P&G
•     Svenska 
•     Wausau 

Other prominent vendors in the market include are Accrol, Alder Tissues, Renova, Rodriquez, Towel Depot, and Wepa.

There is a substantial competition from the private labels that offer low-cost products with low manufacturing costs which enables them to offer a wide variety of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Innovation and constant marketing are of the utmost importance within this market. Private labels have been adopting the emerging trends within this market such as improved absorbency, new prints and eco-friendly products.