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Technavio’s research analysis on the global linear alkylbenzene sulfonate (LAS) market identifies that the demand for commercial and household cleaning agents will be one of the major factors that will have a positive impact on the growth of the market. The rise in demand for household cleaning agents has grown significantly due to the rising consumer awareness toward health, sanitation, and cleanliness. Linear alkylbenzene sulfonate is a major ingredient in the manufacturing of detergents. Also, the expansion of professional cleaning industry and car/vehicle cleaning services and availability of many players offering commercial cleaning services to hotels, offices, and outdoor events will drive the growth of the LAS detergents market which inturn will raise the demand for LAS in the global market during the forecast period. Our market research analysts predict that this market will grow at a CAGR of more than 5% by 2021.
The mergers of major companies are one of the key trends that will contribute to the growth of this market in the forthcoming years. The key manufacturers in the LAS market are looking at expanding their geographical presence through mergers and acquisitions or joint ventures for market growth. The mergers in the market will have a positive impact on the LAS market and are likely to increase the market share and result in product portfolio expansion. For instance, BASF and Cognis Holding Luxembourg controlled by Permira Funds partnered in 2010 to get out new innovations in the market.
The LAS market appears to be highly fragmented with the presence of a considerable number of players. The small and medium based players in this marketspace supply to the larger vendors or purchase material from local manufacturers. The competiton among the players in this market is mainly based on factors such as operation cost, price, economies of scale, and product quality.
The leading vendors in the market are –
The other prominent vendors in the market are Croda International, Henkel, Sasol, Stepan Company, Huntsman, Reliance Industries, Chevron Phillips Chemical, Nippon Petrochemicals, and Indian Oil.
During 2016, the household detergents and cleaners segment accounted for the major shares of the LAS market. Factors such as the increasing awareness of health and hygiene, growth in the sales of the washing machine and other apparatus, and ease of availability through different distribution mediums like e-commerce and retail sales channels will contribute to the growth of this industry segment in the coming years.
This market study estimates that in terms of geographic regions, APAC will be the major revenue contributor to the LAS market throughout the forecast period. The strict government regulations associated with health and hygiene, rapid industrialization, and rise in the usage of dishwashing liquids and household detergents will drive the market growth in the region.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
PART 06: MARKET SEGMENTATION BY APPLICATION
PART 07: REGIONAL LANDSCAPE
PART 08: DECISION FRAMEWORK
PART 09: DRIVERS AND CHALLENGES
PART 10: MARKET TRENDS
PART 11: VENDOR LANDSCAPE
PART 12: VENDOR ANALYSIS
PART 13: APPENDIX
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