Fruit And Vegetable Mixed Juices Market Size 2024-2028 

The fruit and vegetable mixed juices market size is forecast to increase by USD 13.6 billion at a CAGR of 3.65% between 2023 and 2028. The market is witnessing significant growth due to several key trends and factors. The increasing urbanization and changing consumer lifestyles have led to a swell in demand for convenient and healthy food and beverage options, with fruit and vegetable mixed juices being a popular choice. Innovations in fruit and vegetable mixed juice flavors continue to attract consumers, driving market growth. However, fluctuating raw materials prices pose a challenge to market participants. Overall, the market is expected to grow steadily, driven by these trends and factors.

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The global market for nutritious fruit and vegetable mixed juices is experiencing significant growth due to the increasing awareness of the health benefits associated with consuming these beverages. Pomegranate juice, rich in antioxidants and immune-boosting properties, is a popular choice among consumers seeking to improve their immunity. Fruits and vegetables are excellent sources of essential nutrients, including vitamins, minerals, and bioactive substances like omega-3. Fruit juices, made through pressing or squeezing, offer a convenient way to consume a serving of fruits and vegetables in one glass. Vegetable juices, on the other hand, are gaining popularity due to their high nutrient content and potential heart health benefits.

The market for organic food and sugar-free fruit juices is also growing as consumers seek out healthier options. Mechanical processing, natural flavors, and colors are used to enhance the taste and shelf-life of these beverages. Older people, especially those with health issues, are turning to these juices to meet their daily nutrient requirements. The Gulf countries, with their high per capita consumption of beverages, are a significant market for fruit and vegetable juices. Product innovation and premiumization are key trends driving the growth of this market, with companies introducing new flavors and functional beverages to cater to evolving consumer preferences.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Product
  • Ambient fruit and vegetable juices
  • Chilled fruit and vegetable juices
• Distribution Channel
  • Offline
  • Online
• Geography
  • North America
    • US
  • APAC
    • China
    • Japan
  • Europe
    • Germany
    • UK
  • Middle East and Africa
  • South America

By Product Insights

The ambient fruit and vegetable juices segment is estimated to witness significant growth during the forecast period. The market for nutritious food, including fruit and vegetable mixed juices, continues to gain popularity due to their numerous health benefits. Pomegranate juice, rich in antioxidants and providing over 10% of the Daily Value (DV) of potassium, is a favorite choice for those seeking heart health and immune system support. Older people, especially those dealing with health issues, often turn to these juices for their convenience and ability to address various concerns, such as diabetes, with functional ingredients like omega-3 fatty acids, fiber, and probiotic bacteria. Organic food and sugar-free fruit juices, as well as flavored nutritional juices, are increasingly preferred by consumers seeking natural and healthier options.

Cold-pressed juices, available in both Fruit Juice and Vegetable Juice varieties, are popular for their superior taste and nutrient retention. These juices can be found in various outlets, including Convenience Stores, Specialty Stores, E-Commerce platforms, Hotels, Cafes, and Restaurants. However, it is essential to be aware of potential side effects, such as migraines, fatigue, dehydration, and obesity, from excessive consumption of synthetic flavors, sugar, and artificial additives. Liquid extracts derived from fruits are a healthier alternative, providing vitamins and essential nutrients without the added sugars or synthetic flavors. Overall, the Fruit Juice and Vegetable Juice Category, which includes Carbonated and Non-Carbonated options, offers a wide range of flavors, from Fruit Flavor to Vegetable Flavor, catering to diverse consumer preferences.

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The ambient fruit and vegetable juices segment was valued at USD 39.40 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The global market for fruit and vegetable mixed juices is witnessing significant growth due to the increasing preference for healthy beverages. The production of these juices involves mechanical processing techniques such as pressing and squeezing to extract natural flavors, colors, and nutritional components from fruits and vegetables. Fruit Juices, including Orange Juice and Apple Juice, continue to dominate the market, but Vegetable Juices, such as Carrot and Tomato, are gaining popularity due to their nutritional benefits. Blended Juices, Regular Juice, Low-Sugar Juices, Fortified Juices, and Grape Juice are other popular categories. Local markets in Gulf countries are showing high per capita consumption due to the region's hot climate and cultural preferences.

Product innovation, premiumization, and industry competitiveness are key trends driving the market's growth. Shelf-life is a critical factor, with manufacturers focusing on preserving the nutrients and bioactive substances, including Omega-3, to maintain the juices' quality and health benefits.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Fruit And Vegetable Mixed Juices Market Driver

Increasing urbanization and changing consumer lifestyles is the key driver of the market. The global market is experiencing significant growth due to several key factors. With the expanding urban population and increasing health consciousness, there is a growing demand for nutritious food and beverage options. Fruit and vegetable mixed juices, rich in essential vitamins, minerals, fiber, and functional ingredients such as omega-3 fatty acids, probiotic bacteria, and antioxidants, are becoming increasingly popular. Older people and those with health issues, including diabetes, are turning to these juices to boost their immunity and support heart health. Consumer preferences are shifting towards organic food, sugar-free fruit juices, and flavored nutritional juices, as well as cold-pressed juices for their superior taste and nutritional value.

The convenience of these beverages, which can be easily purchased from convenience stores, specialty stores, e-commerce platforms, hotels, cafes, and restaurants, further adds to their appeal. Factors such as hectic lifestyles and unhealthy eating habits have contributed to deteriorating health conditions and lifestyle disorders, including migraines, fatigue, dehydration, and obesity. To address these issues, consumers are turning to fruit and vegetable mixed juices as a healthy alternative to carbonated and sugary beverages. Liquid extracts of fruits and vegetables are also gaining popularity as they offer the same nutritional benefits in a more concentrated form. However, it is important to note that synthetic flavors and harmful side effects should be avoided when choosing these juices.

Fruit And Vegetable Mixed Juices Market Trends

Innovations in fruit and vegetable mixed juice flavors is the upcoming trend in the market. The global market for fruit and vegetable mixed juices is experiencing significant growth due to the increasing consumer preference for nutritious food and beverages. With a focus on boosting immunity and maintaining heart health, consumers are turning towards juices that offer high nutritional value. Pomegranate juice, rich in antioxidants and providing more than the Daily Value (DV) of potassium, is a popular choice. Older people and those with health issues, such as diabetes, are also opting for sugar-free fruit juices and flavored nutritional juices. Organic food and cold-pressed juices are gaining popularity due to their natural ingredients and potential health benefits.

Consumers are willing to pay a premium for these products, which are free from synthetic flavors and harmful side effects. The convenience of purchasing fruit and vegetable juices from convenience stores, specialty stores, e-commerce platforms, hotels, cafes, and restaurants further adds to their appeal. Innovations in fruit and vegetable mixed juice flavors, such as those containing functional ingredients like omega-3 fatty acids, fiber, probiotic bacteria, vitamins, and minerals, are driving market growth. Cold-pressed juices, available in both Fruit and Vegetable categories, are increasingly popular due to their unique flavors, which cater to various taste preferences. While some consumers prefer the traditional Fruit Flavor, others enjoy the unique Vegetable Flavor.

The availability of these juices in both Carbonated and Non-Carbonated forms further adds to their versatility. However, it is essential to note that excessive consumption of fruit juices may lead to issues like migraine, fatigue, dehydration, and obesity. Liquid extracts from Fruits are also gaining popularity as they offer the same nutritional benefits in a more concentrated form.

Fruit And Vegetable Mixed Juices Market Challenge

Fluctuating raw materials prices of fruit and vegetable mixed juices is a key challenge affecting the market growth. The market encompasses a wide range of nutritious food products, including both Fruit Juice and Vegetable Juice varieties. These juices offer numerous health benefits, such as boosting immunity, promoting heart health, and addressing the nutritional needs of older people dealing with various health issues. The market includes various categories, such as Carbonated and Non-Carbonated juices, with Fruit Flavor and Vegetable Flavor being the most popular. Manufacturers offer various types, such as cold-pressed juices, sugar-free fruit juices, and flavored nutritional juices, to cater to diverse consumer preferences. Organic food and sugar-free options have gained significant traction due to their health advantages.

However, the increasing production costs, driven by the rising prices of raw materials like fruits, vegetables, and other ingredients, pose a challenge for manufacturers. Moreover, factors like adverse weather conditions, national emergencies, natural disasters, supply shortages, and other unexpected events impact the availability of raw materials, making it difficult for manufacturers to introduce new product varieties with functional ingredients, such as omega-3 fatty acids, fiber, probiotic bacteria, vitamins, and minerals. The high product prices also influence consumer purchasing decisions, potentially impacting the market performance of the manufacturers. Additionally, consumers increasingly prefer natural, synthetic flavor-free juices to avoid potential harmful side effects, such as migraines, fatigue, dehydration, and obesity, associated with synthetic flavors.

Liquid extracts derived from fruits are a popular alternative, offering a more natural taste and additional nutritional benefits. Overall, the market continues to evolve, driven by consumers' increasing focus on health and wellness. These juices are widely available at Convenience Stores, Specialty Stores, E-Commerce platforms, Hotels, Cafes, and Restaurants, catering to diverse consumer preferences and lifestyles. Diabetes patients often opt for low-sugar or sugar-free options, while others may prefer juices enriched with specific functional ingredients to address various health concerns.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

BIONADE GmbH - The company offers fruits and vegetable mixed juices such as BIONADE Ginger-Orange, and BIONADE Lemon-Bergamot.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Archer Daniels Midland Co.
• BOLLER Fruchtsafte Stolz OHG
• Campbell Soup Co.
• Chegworth Valley Ltd.
• Citrus Systems Inc.
• Dabur India Ltd.
• Del Monte Pacific Ltd.
• Hans Zipperle AG
• Keurig Dr Pepper Inc.
• Nestle SA
• Ocean Spray Cranberries Inc.
• PepsiCo Inc.
• Purity Soft Drinks
• Refresco Group BV
• Suntory Holdings Ltd.
• The Coca Cola Co.
• The Kraft Heinz Co.
• Welch Foods Inc.
• Windmill Organics Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The nutritious food market for fruit and vegetable mixed juices is witnessing significant growth due to the increasing awareness of the health benefits associated with these beverages. Pomegranate juice, rich in antioxidants and vitamin C, is a popular choice for those seeking to boost their immunity. Both fruit and vegetable juices are essential sources of essential nutrients like potassium, crucial for heart health, and fiber, beneficial for older people dealing with various health issues. Organic food and sugar-free fruit juices are gaining popularity due to their health advantages. Flavored nutritional juices, cold-pressed juices, and nectars are also in demand, catering to diverse consumer preferences.

The category can be segmented into carbonated and non-carbonated, with the latter gaining traction due to health concerns. Fruit juice and vegetable juice are consumed at convenience stores, specialty stores, e-commerce platforms, hotels, cafes, and restaurants. Diabetes patients prefer sugar-free fruit juices with functional ingredients like omega-3 fatty acids, probiotic bacteria, and vitamins. However, synthetic flavors and harmful side effects, such as migraines, fatigue, dehydration, and obesity, are concerns for some consumers. Liquid extracts from various fruits are also used in the production of these juices.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, APAC, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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