Global Outdoor Adventure Mat Market 2017-2021

Overview of the global outdoor adventure mat market

According to Technavio's market research report, the global outdoor adventure mat market will grow at a steady rate and post a CAGR of close to 6% during the forecast period. The growing popularity of adventure tourism will drive the growth prospects for the global outdoor adventure mat market during the estimated period. A large number of individuals are increasingly participating in physical activities such as the camping, rafting, rock climbing, trekking, bird watching, scuba diving, leaf peeping, and hiking due to the rising health-consciousness, need for leisure, need to stay fit and healthy, and hectic lifestyles. Also, various countries in Europe and South America are increasingly witnessing a rising number of adventure tourists in the hard adventure segment and soft adventure segment, which in turn, will drive the sales of adventure sports equipment such as outdoor adventure camping mats.

In terms of geography, North America accounted for the majority market share during 2016 and will retain its market dominance throughout the forecast period. The region is witnessing a high participation in outdoor adventure activities due to the interest of youth in outdoor recreational activities and consumer preference for traditional camping. This will fuel the demand for outdoor adventure equipment and subsequently drive the growth of the outdoor adventure mat market in this region.

Competitive landscape and key vendors