Beer Packaging Market Size 2024-2028

The beer packaging market size is estimated to grow by USD 1.61 billion at a CAGR of 2.15% between 2023 and 2028. Online retailing has experienced significant growth in recent years, leading to an increase in the sale of beer and beverages through e-commerce platforms. This trend is driven by the convenience and accessibility that online shopping provides to consumers. In the packaging sector, there has been a noticeable shift towards the use of PET bottles for beer, particularly from smaller craft breweries. The lightweight and cost-effective nature of PET bottles makes them an attractive option for these businesses. Furthermore, the growing demand for metal cans from the craft beer industry is another notable trend. Metal cans offer a number of benefits, including improved preservation of beer quality and the ability to provide a unique, eye-catching design for craft brews. Both PET bottles and metal cans are set to play a major role in the future of beer packaging, as the industry continues to evolve in response to changing consumer preferences and market trends.

What will be the size of the Market During the Forecast Period?

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Market Dynamics

Beer packaging plays a crucial role in preserving the quality and enhancing the appeal of this popular beverage. The beer packaging market encompasses various methods such as bottling, canning, and kegging, each with its unique advantages. Bottles, made of glass or plastic, offer a traditional look and provide good protection against light. Cans, on the other hand, are lightweight, portable, and effective in maintaining carbonation levels. Kegs, primarily used for draft beer, ensure freshness and minimize oxidation. Cardboard boxes and paper wraps are common for bulk packaging. Consumer perception plays a significant role in beer packaging, with artisan traditions and brewery integrity influencing the choice of containers. The packaging process involves filling, carbonation, and preparation, ensuring the beer's flavor, taste profile, and longevity are maintained. Beer packaging is an art and science, emphasizing the importance of integrity, flavor, and longevity. Breweries invest in advanced bottling plants, such as those manufactured by Comac, to meet production requirements and ensure the highest standards.

Key Market Driver

The growing demand for metal cans from the craft beer industry is notably driving market growth. Aluminum cans are used extensively for alcoholic beverages, especially beer, which is one of the most commonly consumed alcoholic beverages worldwide. Metal cans provide certain advantages over other materials in packaging alcoholic beverages such as beer. For example, metal cans can block out light and oxygen, both of which can react with the beer and have an undesirable effect on its chemical properties, such as the generation of a foul aroma. In addition, less material is required to manufacture around five packs of cans compared with bottles. These factors contribute to the increase in demand for metal cans in the beer industry.

In the US, the share of canned beer increased by more than 5.14% in 2022 compared with 2017. The total amount of canned beer consumed in 2022 accounted for over 55% of the total packaged beer consumed. Even craft breweries such as Australian Brewery in Australia are experimenting with canned beer. Thus, the increasing share of canned packaging is expected to drive the growth of the global market during the forecast period.

Significant Market Trend

The introduction of pouch packaging is one of the emerging beer packaging market trends and analysis. The advantage of a flexible beer pouch lies in the fact that it can be custom cut, sized, and printed to mimic the shape of the traditional glass bottle while offering something special and unique. Consumers prefer cans because they can be handled more easily than glass bottles and are associated with creativity, relaxation, and uniqueness. Custom-printed flexible pouches, on the other hand, are not limited by a traditional cylindrical shape, and they take up less space than metal cans. The impact of this innovation in the market on the environment is also less damaging, as the pouches can be flattened and recycled after the beer is consumed, whereas cans must be crushed, thereby increasing the number of landfills. 

Mondi Jackson, a part of Mondi Group, developed an innovative Beer Cartridge Pouch, produced for the dispensing company SYNEK. This pouch can maintain the freshness and carbonation of craft beer for up to 30 days. The Beer Cartridge Pouch has a multi-layer barrier structure to extend the shelf life of the beer and offer increased puncture resistance. The inner layer that is Food and Drug Administration (FDA)-approved does not react with the ingredients in the beer, and the polymer-like exterior adds strength and durability, while a stretched aluminum middle layer functions as an oxygen barrier and protects the pouch's contents from ultraviolet (UV) rays. Hence, such factors will boost market growth and trends during the forecast period. 

Major Market Challenge

The environmental concerns associated with cans and glass bottles used in packaging for beers are major challenges impeding the market. Fuel consumption is a major concern for many manufacturers of glass and metal packaging for use in packaging for beers because it accounts for 12% of the total production cost. The manufacturers focus on low-fuel-consuming packaging materials since the packaging is considered to be a cost-cutting tool in beer packaging using glass and metal. Moreover, environmental concerns associated with glass bottles and cans are compelling beer packaging Companies to choose packaging materials that consume less power and release less carbon dioxide. Manufacturers of cans and glass bottles are even specific about the choice of packaging materials that can ensure the highest protection of the beer and minimize landfills. 

Metal and glass packaging increases the carbon dioxide emissions in packaging by 89% by contributing to the rise in transportation pollution. Because of their higher space utilization in comparison to pouch packaging, the use of glass beer bottles and beer cans leads to an increase in the carbon footprint. For example, a single truck carrying flexible pouches holds the same quantity of products that can be transported by 22 trucks carrying rigid packages. Therefore, the rising environmental concerns related to metal and glass bottles can impede the growth of the market in focus during the market analysis and report period.

Key Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth and forecasting report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Customer Landscape

Who are the Major Beer Packaging Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Gamer Packaging Inc. - The company offers supply chain solutions such as packaging, sourcing, warehousing, and financing. 

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Amcor Plc
• Ardagh Group SA
• Ball Corp.
• Berlin Packaging LLC
• Berry Global Group Inc.
• Carlsberg Breweries AS
• Crown Holdings Inc.
• East Asia Packaging Ltd.
• Nampak Ltd.
• O I Glass Inc.
• Orora Ltd.
• Pakko Pty Ltd.
• Plastipak Holdings Inc.
• Smurfit Kappa Group
• Tetra Laval S.A.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified, it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

The market share growth by the glass segment will be significant during the forecast period. Mostly, all types of alcoholic beverages, such as beer, wine, rum, vodka, and whiskey, are available in glass packaging, due to which the segment has the highest share in the global market. 

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The glass segment was valued at USD 8.65 billion in 2018. Glass packaging is preferred mainly due to its advantages. For example, glass is impermeable to oxygen (O2) and carbon dioxide (CO2) molecules because of which alcoholic beverages, including beer, can be stored in glass bottles for a long duration. Similarly, glass bottles are highly resistant to leaching, mainly due to the de-alkalization process that the glass undergoes. Additionally, glass bottles do not warp when subjected to the pasteurization process. Pasteurization is the process in which hot water is squirted on the glass bottle containing alcoholic beverages to destroy any microbes that potentially could have survived during the brewing process. These factors are positively impacting the market growth. Furthermore, the global beer industry is expected to grow at a CAGR of 5.71% and has the potential to grow by USD 210.68 billion during the forecast period. The global beer industry is largely dominated by European and North American countries. Hence, the growing nature of the global beer industry is expected to increase the demand for glass packaging material in the global market. Hence, the above-mentioned factors are expected to drive the growth of the glass segment in the global market during the market forecast period.

Regional Analysis

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APAC is estimated to contribute 40% to the growth of the global market during the market trends and analysisperiod. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Beer is one of the most popular alcoholic drinks consumed in APAC. The demand for alcoholic beverages, including beer, is growing in APAC due to growth in the middle-class population in APAC. Globally, the middle-class population is expected to reach 8.4 billion by 2030. By 2023, more than 45% of the emerging middle class will originate from APAC. With the growth in the middle-class population and disposable income levels, the disposable income spent on products such as alcoholic beverages will also increase.

The market has witnessed notable growth due to an increase in the demand for beer from nations such as India and China. A substantial increase in the consumption of beer has been seen in India due to its high youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in APAC. Furthermore, the prominent players in the market in APAC have adopted various strategies to acquire a higher market share. The key development strategies include innovations in packaging partnerships, product launches, and collaborations. For instance, Asahi Group Holdings, Ltd. (Asahi Breweries) entered into a partnership with Asia Brewery, a Philippine-based company, to distribute Asahi Super Dry beer in the Philippines. Thus, owing to such factors the regional market is expected to grow during the market growth analysis period.

Segment Overview

The market report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments

• Material Outlook
  • Glass
  • Metal
  • Others

• Type Outlook
  • Bottle
  • Keg
  • Can

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

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Market Analyst Overview

Beer packaging plays a crucial role in preserving the quality and enhancing the appeal of this popular beverage. The beer packaging market encompasses various methods such as bottling, canning, and kegging. Cans and bottles are the most common containers used, with cans offering portability and bottles showcasing the beer's appearance. Kegs are popular for serving beer in bars and restaurants. Cardboard boxes and paper wraps are used for packaging and transporting bulk quantities of bottles and cans. Consumer perception is a significant factor in beer packaging, with product shelf life, sanitization, and hygiene being essential considerations. Breweries use Comac machines for bottling and canning, with glass bottles and PET bottles being the primary choices. Microbreweries often prioritize artisan tradition and production requirements, leading to unique packaging designs. The packaging process involves filling, carbonation levels, taste profile, and oxygen exposure. Beer bottling plants ensure that the beer's integrity is maintained during production and transportation. The preparation of beer containers is an intricate blend of art, science, and technology, all aimed at preserving the beer's flavor and longevity.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the beer packaging market between 2023 and 2027
• Precise estimation of the size of the beer packaging market size and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the industry across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of beer packaging market companies

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