Global RTB Market 2015-2019

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.2.1 Benefits of RTB
06.2.2 RTB Process
06.3 Market Size and Forecast
06.4 Five Forces Analysis
07. Market Segmentation by Type
07.1 Global RTB Market by Type 2014-2019
07.2 Global Indirect RTB Market
07.2.1 Market Size and Forecast
07.3 Global Direct RTB Market
07.3.1 Market Size and Forecast
08. Geographical Segmentation
08.1 Global RTB Market by Geographical Segmentation 2014-2019
08.2 RTB Market in Americas
08.2.1 Market Size and Forecast
08.3 RTB Market in EMEA Region
08.3.1 Market Size and Forecast
08.4 RTB Market in APAC Region
08.4.1 Market Size and Forecast
09. Key Leading Countries
09.1 US
09.1.1 Economic Overview
09.1.2 Economic Indicators
09.1.3 Population Growth and Age Structure in the US
09.1.4 Monetary Development and Inflation in the US
09.1.5 Unemployment in the US
09.1.6 RTB Market in US
09.2 Japan
09.2.1 Economic Overview
09.2.2 Inflation in Japan
09.2.3 RTB Market in Japan
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Other Prominent Vendors
18. Key Vendor Analysis
18.1 Adap.tv
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Product Segmentation
18.1.4 Key Locations
18.1.5 Business Strategy
18.1.6 Recent Developments
18.1.7 SWOT Analysis
18.2 AppNexus
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Recent Developments
18.2.4 SWOT Analysis
18.3 BrightRoll
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Applications
18.3.4 Key Locations
18.3.5 Business Strategy
18.3.6 Recent Developments
18.3.7 SWOT Analysis
18.4 Facebook
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2011-2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Google
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Business Segmentation by Revenue 2013
18.5.4 Business Segmentation by Revenue 2012 and 2013
18.5.5 Geographical Segmentation by Revenue 2013
18.5.6 Business Strategy
18.5.7 Recent Developments
18.5.8 SWOT Analysis
18.6 SpotXchange
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Recent Developments
18.6.4 SWOT Analysis
18.7 Tremor Video
18.7.1 Key Facts
18.7.2 Business Overview
18.7.3 Business Strategy
18.7.4 Recent Developments
18.7.5 SWOT Analysis
18.8 TubeMogul
18.8.1 Key Facts
18.8.2 Business Overview
18.8.3 Business Segmentation by Revenue 2013
18.8.4 Business Segmentation by Revenue 2012 and 2013
18.8.5 Geographical Segmentation by Revenue 2013
18.8.6 Business Strategy
18.8.7 Recent Developments
18.8.8 SWOT Analysis
19. Other Reports in this Series