Global Topical Contraceptive Market 2017-2021

Overview of the global topical contraceptive market

Market research analysts at Technavio predict that the global topical contraceptive market will grow steadily during the next four years and post a CAGR of about 2% by 2021. This market research analysis identifies the growing importance of family planning as one of the primary growth factors for this market. Organizations such as the Asia Pacific Council on Contraception (APCOC), the European Society of Cardiology (ESC), and the International Planned Parenthood Federation (IPPF) are conducting programs to spread awareness about contraceptive drugs and devices. Additionally, the governments in developing countries have taken initiatives toward family planning and easy access to contraceptives to prevent pregnancy-related health risks, unsafe abortions, and adolescent pregnancies. Moreover, factors including increase in awareness and understanding the importance of family planning increase the availability and use of contraceptives such as topical contraceptives, which will subsequently boost the growth of the market.

One of the latest trends that will gain traction in the topical contraceptive market in the coming years is the increasing awareness through social media marketing. The risk of unintended pregnancies has decreased with the rise in awareness about modern contraceptives through social media initiatives and increase in the number of social network users across the world. Vendors are likely to invest more on these platforms to target young adults as they are curious about social networking sites. Therefore, there is an increase in the shelf space in pharmacies, clinics, hospitals, and other distribution channels with the increase in social awareness.

Competitive landscape and key vendors